Summary
Overview
Work History
Education
Skills
Timeline
Playing cricket.
Generic

Praveen Kumar

Mumbai

Summary

Dynamic Regional Sales Manager with ITC Ltd, skilled in strategic planning and sales leadership. Achieved significant market share growth by identifying opportunities and fostering key client relationships. Expert in training and mentoring teams, driving performance improvements, and enhancing customer service, resulting in increased profitability and successful product launches. Effectively driven shopper conversion through in-store promoter programe.

Overview

15
15
years of professional experience

Work History

Regional Sales Manager- Rural Sales

ITC Ltd
02.2025 - Current
  • Leading and mentoring team of 40 Direct on-roll team members and 800+ indirect and 3rd party pay roll team members.
  • Expanding direct coverage- through new chanel identification in lower POP group market.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.

Assistant Manager- Consumer Activation

ITC Ltd
11.2022 - 02.2025
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Management of product counsellor channel Pan India by leading team of Executives 800+ and Supervisors 40+.
  • Effectively driven shopper conversion in-store channel sales growth.
  • Plan & discover competitive and sustained sales offtake growth in product counsellor manned stores in both- GT & MT across India.
  • In-store excellence- Maintain & Design recruitment process for hiring PCs & training modules on Personal Care and health & Hygiene categories along with product detail & selling skills.
  • MIS & Analytics: Custodian of all MIS related to PC channel store wise SKU wise off take.
  • H2H- Liaising with Agencies & brand team for H2H activity basis market potential.

Assistant Branch Manager

ITC Ltd
11.2020 - 10.2022
  • Lead, trained & managed team of over 29 on roll & 1500 off roll guys for driving organization objective.
  • Developed end-to-end marketing strategies & value proposition which augmented organizational growth & profitability.
  • Multiple New launches- Planned & executed multiple new launches successfully.
  • Applied innovative & customized marketing strategies to increase customer acquisition.
  • Ensure ROI generation of channel partner.
  • Managing potential channel conflicts with other sales channel by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement.
  • Steering the formulation and implementation of corporate strategies for achieving of top-line & bottom line targets; developing and effectuating competitive selling programs to improve product awareness and enhance growth.
  • Supported the Branch Manager with daily tasks, ensuring smooth branch functioning and effective communication amongst team members.
  • Trained and developed new team members in alignment with branch service standards and objectives.

Area Manager

ITC Ltd
09.2015 - 10.2020
  • Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
  • Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
  • Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
  • Conducted training sessions to educate on roll as well as off roll employees on best practices and procedures to increase profitability.
  • Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
  • Growing distributor relationship, evaluating their performances region by region and identifying opportunities to seek deeper market penetration.
  • Analyzing competition through market information to finalize the marketing strategy; accessing the market response and communication the same to the Marketing Teams.
  • Appointment to New stockists for broaden our distribution and direct reach.
  • Ensuring the successful accomplishment of preset business target in face of growing competition; identifying the prospective trade partner; generating business through them.

Area Executive

ITC Ltd
11.2010 - 08.2015
  • Execution of branch objective for driving stationery business in Bihar & Jharkhand.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Paid attention to detail while completing assignments.

Education

MBA - Marketing & Finance

Jaipuria Institute of Management
Noida, India
06-2010

BBA - Marketing

IPS Academy
Indore, India
06-2008

Skills

  • Sales leadership
  • Customer service
  • Strategic planning
  • Business development and planning
  • Training and mentoring
  • Competitive analysis

Timeline

Regional Sales Manager- Rural Sales

ITC Ltd
02.2025 - Current

Assistant Manager- Consumer Activation

ITC Ltd
11.2022 - 02.2025

Assistant Branch Manager

ITC Ltd
11.2020 - 10.2022

Area Manager

ITC Ltd
09.2015 - 10.2020

Area Executive

ITC Ltd
11.2010 - 08.2015

MBA - Marketing & Finance

Jaipuria Institute of Management

BBA - Marketing

IPS Academy

Playing cricket.

Love to play cricket whenever time permits. Stress buster for me.

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