Pavithra Nagarajan
Chennai
Summary
Dynamic marketing strategist and business analyst with a proven track record at Banyan Software. Excelled in lead prospecting and CRM software, leveraging Salesforce to drive growth. Skilled in fostering professional relationships and conducting competitive analysis. Achieved significant improvements in campaign performance and customer engagement through innovative email automation and effective communication.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Research Analyst
Banyan Software
Chennai
07.2024 - Current
- Conducted market research to identify target customers and their needs.
- Collected, organized, and interpreted large datasets from multiple sources and tracked in Salesforce.
- Assisted in developing pricing models based on cost analysis and market trends.
- Researched new technologies that could be used to improve business operations.
- Conducted benchmarking studies against competitors' offerings to determine pricing strategy.
Senior Pardot Analyst
Lennox International
06.2023 - 06.2024
- Triggered email campaigns and series in Marketing Cloud Account Engagement/Pardot CRM.
- Designed templates for email campaigns.
- Assigned rules and scoring in Marketing Cloud Account Engagement/Pardot SF, to identify the hot leads..
- Created new campaigns, and identified high-score leads for further campaigns.
- Worked with cross-functional teams to achieve goals.
Partner Engagement Manager/ Presales (B2B & B2C)/Pardot Specialist SalesForce
Maxyfi
11.2022 - 05.2023
- Managed Business Partners.
- Developed a professional relationship.
- Assisted partners in selling products to their customers.
- Sourced new opportunities through inbound lead generation.
- Created promotional campaigns in Marketing Cloud Account Engagement/Pardot Salesforce to drive sales of new products or services.
- Developed and implemented marketing strategies to increase brand awareness and reach target audiences.
- Conducted market research to assess customer needs and preferences in order to develop new products or services.
Marketing Strategist / Customer Success Head - International B2C
Thilash Services
08.2019 - 10.2022
- Supported customers and developed healthy customer relationships globally.
- Onboarded new customers.
- Designed and implemented marketing strategies with business needs
- Triggered email campaigns and series in Marketing Cloud Account Engagement/Pardot- Salesforce CRM
- Assigned rules and scoring in Marketing Cloud Account Engagement to identify the hot leads.
- Monitored and measured the marketing campaigns.
- Improved new campaigns in Marketing Cloud Account Engagement using previous data and feedback in Account.
Assistant Professor - Civil Engineering Department
VEL TECH Engineering College
07.2017 - 05.2019
- Handled academic subjects for the civil engineering department.
- Assessed students' coursework.
- Conducted research and published papers in academic journals.
Education
Masters of Engineering - Structurals
Sathyabama University
04-2017
Bachelors Of Engineering - Civil
Vel Tech
05-2015
HSC -
Shri M Ct Muthiah Chettiar School
05-2010
SSLC -
Shri M Ct Muthiah Chettiar School
05-2008
Skills
- Lead prospecting and qualification
- CRM software – Salesforce Marketing Cloud Account Engagement/Pardot
- Good communication skills
- Product Knowledge
- Email campaigns & automation
- Managerial skills
- Market analysis
- SWOT analysis
- Competitive analysis
- Email distribution management
Certification
- Certified in Leads Management Course in Salesforce - CRM tool
- Certified in Market Research and Consumer Behavior
- Certified in LinkedIn Marketing Strategy.
Achievements & awards
Have been Awarded as Pass in Business English Certificate (BEC) Council of Europe by University of Cambridge ESOL Examinations.
Accomplishments
- Awarded as the Best Employee for the Q2 quarter from Thilash services for closing more leads.
- Awarded as the Best Employee for the Q3 quarter from Maxyfi for the Partner Engagement activities.
- Awarded as the Best Employee for the Q3 quarter from Lennox Technology for Marketing automation.
Websites
Timeline
Business Research Analyst
Banyan Software
07.2024 - Current
Senior Pardot Analyst
Lennox International
06.2023 - 06.2024
Partner Engagement Manager/ Presales (B2B & B2C)/Pardot Specialist SalesForce
Maxyfi
11.2022 - 05.2023
Marketing Strategist / Customer Success Head - International B2C
Thilash Services
08.2019 - 10.2022
Assistant Professor - Civil Engineering Department
VEL TECH Engineering College
07.2017 - 05.2019
Masters of Engineering - Structurals
Sathyabama University
Bachelors Of Engineering - Civil
Vel Tech
HSC -
Shri M Ct Muthiah Chettiar School
SSLC -
Shri M Ct Muthiah Chettiar School
Similar Profiles
Syed Anwar Ul HaqueSyed Anwar Ul Haque
Senior Financial Analyst - Integrations at Banyan Software INC. (US Based Compnay)Senior Financial Analyst - Integrations at Banyan Software INC. (US Based Compnay)
Elizabeth BeatonElizabeth Beaton
Care Coordinator/ Office Manager/Data Entry/Medical Billing Specialist at Banyan Health SystemsCare Coordinator/ Office Manager/Data Entry/Medical Billing Specialist at Banyan Health Systems
Naise DorvilNaise Dorvil
Restaurant Server at Banyan PlaceRestaurant Server at Banyan Place