Praveen Maddela

Improved MQL to Opportunity Conversion from 1.8% (FY20) to 12% (FY24) with 100% YoY growth.

• Streamlined lead routing rules in Salesforce from 20 to 5, reducing Sales Acceptance time from 12 to 3 days.
• Optimized Pre-Qualification process leading to 80% TQL conversions and $2M pipeline.
• Enabled $141M in opportunity pipeline by improving segmentation and growing contacts by 8,000 across 5 segments.
• Implemented monthly marketing metrics and campaign readouts to align efforts with business goals.
• Led global campaign planning with the Integrated Marketing team.
• Pioneered Adobe Target adoption and NetLine x Eloqua integration for better lead nurture.
• Mentored 2 direct reports; supported Shared Services and Analytics peer coaching.

• Led B2B and ABM campaigns using Eloqua and HubSpot.
• Built lead nurturing, lead scoring, and full Eloqua campaign management modules.
• Managed content, web, product teams; directed leads to Sales via Eloqua.
• Mentored associates and delivered platform training.

• Handled Eloqua campaigns for DELL and MasterLock.
• Conducted QA and built reports (Scheduled, Custom, Contact-level).
• Improved campaign performance using A/B testing and segmentation.
• Led onboarding and refresher sessions for new joiners.

• Planned and executed campaigns across 19 countries.
• Analyzed GA data, ARPU, and bundles to optimize promotions.
• Post-campaign reporting, A/B testing, and ROI tracking.

• Managed ESPs like Amazon SES, GetResponse, Aweber.
• Conducted QA, deliverability checks, and list hygiene management.

• Managed 9-member team and top clients like PayPal, IGN, and US Airways.
• Handled end-to-end campaign management, QA, and client reporting.
• Ensured campaign quality and presented performance insights to clients.