PRAVEEN NARAYAN TUMPALA
Bengaluru
Summary
Dynamic Sr. Content Marketing Manager at Innover Digital, adept at driving pipeline growth through strategic content alignment and high-performing team leadership. Expert in SEO and digital marketing, with a proven track record in brand development and cross-functional collaboration, enhancing sales enablement and thought leadership initiatives.
Overview
15
15
years of professional experience
Work History
Sr. Content Marketing Manager
Innover Digital
01.2022 - Current
- Align GTM content with sales/marketing goals to drive pipeline growth.
- Manage high-performing team for SEO-rich, sales-relevant content.
- Execute content calendar across platforms; ensure brand consistency.
- Plan webinars, pitch stories, and track content metrics for refinement.
Content Manager
Compunnel Digital
06.2021 - 11.2021
- Directed content strategy and multi-channel campaigns.
- Managed content team, collaborated with SEO/design teams.
- Authored thought leadership, web, and campaign assets.
Asst. Manager – Web Content
Trigent Software's
09.2019 - 06.2021
- Led cross-platform content for web, print, mobile.
- Collaborated with design, executed email/social campaigns.
- Applied SEO/analytics to drive visibility and lead-gen.
Creative Content Strategist
KeyPoint Technologies
12.2017 - 09.2019
- Led content for multiple product lines; boosted GTM content.
- Built whitepapers, sales decks, and digital content assets.
- Coordinated video, social, event content; advised on product features.
Content Writer/Marketer
LoginRadius Inc
11.2015 - 02.2017
- Handled SEO, AdWords, analytics, ghostwriting for leadership.
- Created sales aids: whitepapers, reports, and newsletters.
Editor-in-Chief
Bangalured "Your Companion"
01.2012 - 09.2015
- Directed editorial and design for civic-tech publication.
- Fact-checked, guided writers, and built a loyal urban readership.
- Promoted brand at events and through a strong online presence.
Content Associate
Janaagraha
07.2010 - 12.2011
- Created and edited web content aligned with civic engagement goals.
- Supported RWA engagement, SEO strategy, and internal comms.
Education
Executive Programme - Sales & Marketing
XLRI Jamshedpur
Post Graduate Diploma - Journalism & New Media
IIJNM, Bangalore
BBA -
National Institute of Management, Bangalore
Skills
- Brand & Narrative Development
- AI & Tech Product Marketing
- Gen AI-led Experience Design
- Content Strategy & Campaign Planning
- Sales Enablement & ABM Content
- Thought Leadership & Executive Messaging
- Digital Marketing & SEO
- Editorial Direction & Visual Storytelling
- Internal Communication & PR Strategy
- Entrepreneurship & Cross-functional Team Leadership
Accomplishments
- Rebranding Innover as AI-First: Orchestrated Innover’s repositioning as a Gen AI-first enterprise, driving a bold narrative shift across brand identity, messaging, digital channels, and customer touchpoints.
- Website Revamp with Gen AI Narrative: Led Innover’s website redesign aligning storytelling, SEO, UX, and lead-gen with a future-ready Gen AI lens.
- AI x Sports Innovation: Suggested integration of real-time IPL updates into Xploree—an AI-powered contextual keyboard—to compete with Google Gboard.
- AI-Powered Brand Creation: Launched a new brand of AI-led air purifiers under Cerina Studio, aligning with KeyPoint’s innovation strategy.
- First-Generation Entrepreneur: Founded Bangalured, a bimonthly publication on tech, culture, and civic innovation. Led a team of journalists and designers.
- Green-Tech Advocate: Set up wet waste processing units in Bangalore and promoted sustainability through editorial and business models.
- Civic Leadership: Selected for B.PAC’s Civic Leadership Incubator Program (B.CLIP). Ran “Thumbs Down to Corruption” campaign during India’s anti-corruption movement.
Tools, Technologies, Services & Industries
- Tools: HubSpot | WordPress | Google Analytics | SEMrush | Slack | Asana | Pardot
- Tech: Web3/Metaverse, Blockchain, Artificial Intelligence, Machine Learning, Natural Language Processing, Augmented Reality, Virtual Reality, Cloud, Internet of Things, Computer Vision
- Services: Software App Dev, Software Testing, Cloud, Mobile App Development, Data & Analytics, Digital Customer Experience, Digital Operations
- Industries: Supply Chain Management, Manufacturing & Logistics, Energy & Utilities Financial Services, Tech Media Telecom, Consumer & Retail
Personal & Social Impact
- Diversity in Tech: Initiated Women Who Test – Bangalore Chapter.
- Environment Education: Created The Green Book for schools.
- Civic Tech Leadership: Led Green Bandhu residential composting initiative.
Timeline
Sr. Content Marketing Manager
Innover Digital
01.2022 - Current
Content Manager
Compunnel Digital
06.2021 - 11.2021
Asst. Manager – Web Content
Trigent Software's
09.2019 - 06.2021
Creative Content Strategist
KeyPoint Technologies
12.2017 - 09.2019
Content Writer/Marketer
LoginRadius Inc
11.2015 - 02.2017
Editor-in-Chief
Bangalured "Your Companion"
01.2012 - 09.2015
Content Associate
Janaagraha
07.2010 - 12.2011
Executive Programme - Sales & Marketing
XLRI Jamshedpur
Post Graduate Diploma - Journalism & New Media
IIJNM, Bangalore
BBA -
National Institute of Management, Bangalore
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