Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Personal Snippets
Timeline
Generic

Praveen Rai

Dehradun

Summary

Dynamic sales leader with over 8 years at Ishan Technologies, excelling in government and PSU sales. Proven track record in securing high-value cloud infrastructure deals and driving a 30% YoY growth. Adept in bid management and stakeholder engagement, complemented by strong leadership and innovative problem-solving skills.

Overview

22
22
years of professional experience

Work History

ZM

Ishan Technologies
11.2016 - Current
  • Over the course of my 8+year tenure with Ishan Technologies, I have held several different job profiles, each contributing significantly to my professional growth and versatility. These transitions were driven by both the evolving needs of the company and my eagerness to take on new challenges. With each role, I gained deeper insights into various functions, honed new skill sets, and broadened my understanding of the business. This journey has equipped me with a well-rounded perspective, adaptability, and a strong commitment to continuous learning and contribution.
  • Noteworthy Contributions
  • Successfully Launched Ishan Technologies in Uttarakhand & rest of Northern & Eastern India.
  • Looking after Enterprise & Govt. Business for Internet Leased Line & ICT solutions.
  • Successfully closed multiple high-value cloud infrastructure deals with Central & State Government departments.
  • Spearheaded end-to-end sales cycle for MeitY-empanelled public cloud services, including opportunity identification, technical alignment, bid submission, and onboarding.
  • Played a pivotal role in securing multi-location MPLS-VPN contracts for various government agencies, ensuring SLA-driven connectivity and compliance with security norms.
  • Drove adoption of Internet Leased Line (ILL) services across 100+ government offices, enabling reliable and secure last-mile internet access.
  • Facilitated strategic partnerships with OEMs (such as AWS, Azure, Trend Micro, Airtel, etc.) to align offerings with tender requirements, improving bid win ratio.
  • Worked closely with internal legal, finance, and solution teams to meet tender compliance, documentation, and pricing for large-scale government RFPs.
  • Enabled migration of legacy government workloads to public cloud platforms while ensuring STQC/ISO/MeitY compliance and data residency requirements.
  • Contributed to a 30% YoY growth in the government vertical by identifying new opportunities in emerging digital governance initiatives.
  • Having team of 15 Channel Partners, 10 BDMs & 12 Engineers for assigned zone.
  • Having Leased Line business market share of 60% in Dehradun with all big universities, Hotels & CPSUs.
  • Acquired some big Logos like IIM, Door darshan, Bharat Electronics Ltd., Petroleum University, Power Finance Corporation , Delhi Development Authority, Graphic Era, Mankind Pharma, Sun pharma, Indian oil etc...
  • Responsible for new account acquisition, timely collections & ensuring service support 24X7.
  • Responsible for network expansion of Ishan & utilization of LUT sites.
  • Alliance with all Hyperscalers like Google, Oracle, AWS & Microsoft Azure & work jointly for Govt. Opportunities.
  • Identify and pursue new opportunities in Central, State Government, PSUs, and other public sector bodies.
  • Develop and manage relationships with senior government officials, departments, and policy makers.
  • Respond to RFPs / RFQs/tenders, and manage the bid process (technical + commercial).
  • Track and analyze government IT spending and digital initiatives.

State Head - Bihar

Spice Retail Ltd.
08.2015 - 09.2016
  • Responsible for primary, Secondary & tertiary of Spice handsets in Bihar.
  • Handling Team of 9 ON-ROLLS sales & Service team, directly reporting to me.
  • Also having a team of OFFROLL TLS & Promoters.
  • Having Distribution setup of 2 Super stockiest, 7 Direct distributors & 24 Micro distributors.
  • Responsible for modelwise handset forecasting as per business plan.
  • Managing & initiating marketing activities for the state as per geographical need.
  • Distribution Expansion, Identifying Untapped Markets.
  • Monitoring Channel Sales and Implementing Strategies to Achieve Value targets.
  • Proper Utilization of Sales force by tracking there productivity on daily basis.
  • Ensuring market hygiene by driving WOD & DOD.
  • Responsible for successful Launch of new Handsets in Assigned territory.

Area Sales Manager (Sr. Manager)

Appsdaily Solutions Pvt. Ltd.
02.2015 - 07.2015
  • Looked after business of Purvanchal (Allahabad, Varanasi & Gorakhpur)
  • Handling region in terms of distribution and new business acquisition.
  • Responsible for sales planning and Brand visibility in area.
  • Tracking primary, secondary and territory targets and ensuring effective service deliveries to the channel and retail.
  • Ensuring healthy ROI of distributors.
  • Implementation of distribution plans i.e. width and depth of product placement for gaining market share, merchandising and trade marketing plans.
  • Implementing brand promotion and inputs.
  • Using the budgets effectively for running schemes for secondary sale to achieve month on month growth of handset sale, acquisition of new customers & retail expansions.
  • Handling the team of executives and frontline field officers and assigning their job and responsibilities.

Nokia Handset Business

HCL Infosystems Ltd.
05.2012 - 01.2015
  • Handled Nokia handset business of eastern Rajasthan – Alwar, Bharatpur, Behror, Gangapur City, Karauli, Dholpur, Sawaimadhopur, Tonk & Dausa.
  • Distribution Expansion, Identifying Untapped Markets.
  • Monitoring Channel Sales and Implementing Strategies to Achieve Value targets.
  • Managing tertiary with the help of team of 75 Promoters, across territory.
  • Proper Utilization of Field Force team.
  • Managed team of 7 On-Rolls Sales Officers to penetrate rural market.
  • Inventory Management as per company's norm at RDS & Dealer Level.
  • Handle new Launches.
  • Driving new Projects like Champion Program, Accumen, Flexi Promoter.
  • Maintain market hygiene like WoD,DoD & MSS.
  • Ensuring proper Infra & adequate stock at Distributor point.
  • Training to RDS sales team to improve Productivity.

Asst. Manager (TSM)

Idea Cellular Ltd.
08.2008 - 04.2012
  • Managing Channel Sales within an assigned as a Territory Sales Manager
  • Managing a distributor of an assigned territory.
  • Motivating sales force and driving them towards target achievement.
  • Achieving sales target with in a given account of time period
  • New markets roll out with new sites.
  • Distributor appointment in new markets to increase acquisition and revenue.
  • Performing "MARKETING AND PROMOTIONAL" activities to increase the sale.
  • Successfully launched 3G services & Smart Phones in Varanasi city.

Channel Manager

Tata Teleservices Ltd.
12.2006 - 07.2008
  • Handled the territories of Dehradun, Vikasnagar, Haridwar, Rishikesh & Roorkee.
  • Appointed 7 more Channel Partners & Direct Sales Team across the territory for better penetration.
  • By appointing Channel partners & DSTs I was able to pull up activation numbers & Revenue.
  • Conducted events like Revenue Marathon, Service camps & MELAs in order to enhance revenue & buildup direct relationship with retailers & Customers & Retention of Customers.
  • Successfully launched Prepaid Rural Mobile (A mobile service for Village areas) in Dehradun Cluster.
  • Appointed Distributors for Prepaid Rural Mobile in remote Areas of Dehradun.
  • Done market mapping for Prepaid Rural mobile in remote Areas of Dehradun & Vikasnagar in order to identify the retailers who can give us business.
  • Provided product training to Channel Partners & there Manpower.

Pilot Sales Representative(PSR)

Cadbury India Ltd.
10.2003 - 11.2006
  • To drive sales, distribution, visibility, and market execution for Cadbury's product portfolio in the assigned area, often as part of a new pilot initiative, product launch, or market expansion
  • Sales Execution
  • Achieve primary and secondary sales targets as per assigned territory goals.
  • Ensure regular order booking from distributors/retailers.
  • Drive product availability, placement, and freshness across all relevant SKUs.
  • Distribution Management
  • Work closely with distributors to ensure proper stock levels and timely order fulfillment.
  • Expand retail footprint by onboarding new outlets in uncovered or pilot areas.
  • Ensure effective route planning for coverage of assigned beat/territory.
  • Market Development
  • Identify opportunities in pilot markets for new product introductions.
  • Conduct market mapping and outlet segmentation (e.g., A, B, C class outlets).
  • Provide feedback from pilot launches or market tests to regional sales and marketing teams.
  • Merchandising & Visibility
  • Implement planograms and ensure proper display of Cadbury products.
  • Deploy POP (Point of Purchase) materials and promotional signage in stores.
  • Track competitor activities and report market intelligence.
  • Promotions & Campaign Execution
  • Roll out trade schemes and promotional offers as per marketing calendar.
  • Educate retailers about promotions, schemes, and product benefits.
  • Support local events or campaigns designed as part of the pilot initiative.
  • Reporting & Coordination
  • Maintain daily sales reports (DSR), beat plans, and stock registers.
  • Coordinate with Area Sales Manager (ASM) and Distributor Salesmen (DSMs).
  • Share field-level insights to help refine pilot strategy.
  • Retailer Relationship Management
  • Build strong relationships with key retailers for sustained business
  • Address retailer concerns regarding delivery, service, or product issues.Conduct product training or info-sharing sessions for retailers, when needed

Education

Master in Business Administration - Marketing & IT

EIMSR

Bachelor - Computer Applications

12th -

CBSE Board

10th -

CBSE Board

Skills

  • Government and PSU sales expertise
  • Public cloud solutions
  • Internet leased line solutions
  • MPLS-VPN design and sales
  • Bid management and tendering
  • Stakeholder engagement
  • Self-driven and target-oriented
  • Fieldwork adaptability
  • Innovative problem-solving
  • Effective communication skills
  • Leadership and team management
  • Growth strategy planning

Languages

Hindi, English, Punjabi

Accomplishments

  • HCL
  • Best ASM in East region Nokia T-3 Award for the month Aug. 12
  • Secured 2nd in Top 10 ASMs in East, in Q1-13 & won an international Trip from Nokia.
  • Got Appreciation Letter & Lumia 1020 from Sales Director North-Nokia.
  • Consecutive 3 times WINNER OF SIGNATURE CLUB – NOKIA.
  • Idea
  • Best TSM award in UP-EAST circle for the year 2008-2009
  • Best TSM Award in UP-EAST circle for the year 2009-2010
  • Best TSM Award in Idea UP-East circle for the year 2010-2011
  • Best TSM Award in Idea UP-East circle for the year 2011-2012
  • Excellence Award in Idea UP-East for consistently achieving revenue & VLR targets.
  • Excellence Award in Idea for the month of April 09 for achieving 107% of activation target & significant decrement in LUT sites by appointing prepaid retailers & installing Prepaid PCOs.
  • Tata Teleservices Ltd.
  • Spot Light award in UP-East Circle for the month of May 07 for achieving 123% of Acquisition Target.
  • Won Navigator first prize for H2 2006-2007
  • Won Star of the month award in UP-West Circle for the month of Dec 07 for achieving 126% of acquisition Target & 118% of primary Revenue targets.
  • Spot Light award in UP-West Circle for the month of May 08 for achieving 107% of acquisition Target & 112% of secondary revenue targets.

Personal Snippets

  • Date of Birth : 24th August, 1981
  • Father’s Name : Maj. Shiv Narain Rai
  • Permanent Address : Villa No.79, Dwarikapuri, Turner Road, Dehradun-248001
  • Languages known : Hindi, English & Punjabi
  • Location Preference : Dehradun (Uttarakhand)

Timeline

ZM

Ishan Technologies
11.2016 - Current

State Head - Bihar

Spice Retail Ltd.
08.2015 - 09.2016

Area Sales Manager (Sr. Manager)

Appsdaily Solutions Pvt. Ltd.
02.2015 - 07.2015

Nokia Handset Business

HCL Infosystems Ltd.
05.2012 - 01.2015

Asst. Manager (TSM)

Idea Cellular Ltd.
08.2008 - 04.2012

Channel Manager

Tata Teleservices Ltd.
12.2006 - 07.2008

Pilot Sales Representative(PSR)

Cadbury India Ltd.
10.2003 - 11.2006

Master in Business Administration - Marketing & IT

EIMSR

Bachelor - Computer Applications

12th -

CBSE Board

10th -

CBSE Board

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Praveen Rai