Praveen Reddi
Sr. Marketing Executive
Bengaluru,Karnataka
Summary
Driven marketing professional with 04 years of progressive experience helping businesses succeed in challenging markets. Knowledgeable about campaign development, product launches and customer engagement. Looking for a challenging new role with a progressive organization.
Overview
3
3
Languages
3
3
Certifications
2
2
years of post-secondary education
5
5
years of professional experience
Work History
Senior Marketing Executive
AirAsia
Bengaluru, Karnataka
02.2020 - Current
- Analyzed marketing campaigns using key metrics and performance indicators.
- Developed marketing plans based upon extensive research and prospects targeted.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Coordinated staffing for various marketing events.
Marketing Executive
AirAsia India
Bengaluru, Karnataka
01.2019 - 01.2021
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Collaborated with developers, advertisers and production managers to market products and services.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Completed and submitted Weekly & monthly reports to support executive decision making.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
Marketing Administrator
AirAsia India
Bengaluru, Karnataka
09.2016 - 12.2017
- Prepared marketing reports weekly, by collecting and summarizing sales data.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Marketing Intern
AirAsia India
Bengaluru, Karnataka
04.2016 - 08.2016
- Collaborated with team members to help expand marketing channels.
- Supported marketing executives with All Trend Analysis tasks, consistently taking initiative to increase productivity and knowledge.
- Performed market analysis and researched latest trends.
- Responded to email and social media messages according to prescribed policies.
- Prepared reports detailing project updates, performance information and ongoing trends.
- Stayed updated with latest marketing concepts and techniques.
- Proofread all marketing collateral ahead of printing to eliminate errors.
- Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.
- Assisted with capturing and analyzing social media metrics.
Education
MBA - Airline & Airport Management
Avalon Business School
Visakhapatnam 06.2014 - 08.2016
Skills
Marketing plans
Campaign management
Contract Negotiation
Traditional marketing strategies
Vendor management
Social Media
Promotions
Analytics
Research
Promotional campaigns
Public Relations
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
Creative Thinking
Timeline
Google Analytics for beginners
05-2020
Google Analytics 360
05-2020
Creative Thinking
04-2020
Senior Marketing Executive
AirAsia
02.2020 - Current
Marketing Executive
AirAsia India
01.2019 - 01.2021
Marketing Administrator
AirAsia India
09.2016 - 12.2017
Marketing Intern
AirAsia India
04.2016 - 08.2016
MBA - Airline & Airport Management
Avalon Business School
06.2014 - 08.2016