Summary
Overview
Work History
Education
Skills
Work Availability
Certification
Timeline
AdministrativeAssistant
Praveen Reddi

Praveen Reddi

Sr. Marketing Executive
Bengaluru,Karnataka

Summary

Driven marketing professional with 04 years of progressive experience helping businesses succeed in challenging markets. Knowledgeable about campaign development, product launches and customer engagement. Looking for a challenging new role with a progressive organization.

Overview

3
3
Languages
3
3
Certifications
2
2
years of post-secondary education
5
5
years of professional experience

Work History

Senior Marketing Executive

AirAsia
Bengaluru, Karnataka
02.2020 - Current
  • Analyzed marketing campaigns using key metrics and performance indicators.
  • Developed marketing plans based upon extensive research and prospects targeted.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Coordinated staffing for various marketing events.

Marketing Executive

AirAsia India
Bengaluru, Karnataka
01.2019 - 01.2021
  • Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Collaborated with developers, advertisers and production managers to market products and services.
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Completed and submitted Weekly & monthly reports to support executive decision making.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Traveled to promote current programs and drive marketing through trade shows and industry conferences.

Marketing Administrator

AirAsia India
Bengaluru, Karnataka
09.2016 - 12.2017
  • Prepared marketing reports weekly, by collecting and summarizing sales data.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.

Marketing Intern

AirAsia India
Bengaluru, Karnataka
04.2016 - 08.2016
  • Collaborated with team members to help expand marketing channels.
  • Supported marketing executives with All Trend Analysis tasks, consistently taking initiative to increase productivity and knowledge.
  • Performed market analysis and researched latest trends.
  • Responded to email and social media messages according to prescribed policies.
  • Prepared reports detailing project updates, performance information and ongoing trends.
  • Stayed updated with latest marketing concepts and techniques.
  • Proofread all marketing collateral ahead of printing to eliminate errors.
  • Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.
  • Assisted with capturing and analyzing social media metrics.

Education

MBA - Airline & Airport Management

Avalon Business School
Visakhapatnam
06.2014 - 08.2016

Skills

    Marketing plans

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Work Availability

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Certification

Creative Thinking

Timeline

Google Analytics for beginners

05-2020

Google Analytics 360

05-2020

Creative Thinking

04-2020

Senior Marketing Executive

AirAsia
02.2020 - Current

Marketing Executive

AirAsia India
01.2019 - 01.2021

Marketing Administrator

AirAsia India
09.2016 - 12.2017

Marketing Intern

AirAsia India
04.2016 - 08.2016

MBA - Airline & Airport Management

Avalon Business School
06.2014 - 08.2016

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Praveen ReddiSr. Marketing Executive