Praveen Shukla
Mumbai
Summary
An accomplished management professional with an eventful career studded with professional brilliance predominantly in the areas of Sales & Marketing, Product Management, Channel Management, Business Development, Brand Management, Strategic Business Planning, Risk Management and Team Management. Exhibits excellence in career progression of bridging process and managerial acumen in business delivery & roll-out, planning & vision for product - launch, branding and sales distribution management. Successful and enriching association with Lifecell International Private Limited for the past 11 plus years. Currently Working for Greenarray Genomics Research labs.
Overview
23
23
years of professional experience
Work history
Business Partner Franchise
Self
Mumbai, Maharashtra, Gujarat , India
2024.01 - Current
- Streamlined internal operations, enhancing overall productivity.
- Coordinated marketing campaigns for brand visibility and engagement.
- Enhanced operational efficiency with implementation of streamlined processes.
- Catering Diagnostics Sevices as per the need of clients and to render customised services.
- Successfully able to build up close relationship with 100 plus Doctors across the area.
- Devised contingency plans for risk mitigation in various scenarios.
- Pioneered initiatives for business development and market penetration.
- Formulated strategic plans to drive business growth.
- Conducted comprehensive market research to identify potential opportunities.
- Delivered high quality service to clients through effective communication and problem resolution.
- Evaluated performance metrics, driving continuous improvement efforts.
- Negotiated contracts with suppliers, securing favourable terms.
- Drove revenue growth by identifying and capitalising on new business opportunities.
- Provided strategic guidance and support to business units, translating business objectives into actionable plans and driving successful execution.
Zonal Sales Manager
Lupin Diagnostics Pvt.Ltd
2021.08 - 2023.12
- Launched Lupin Diagnostics in Mumbai Market.
- Promoting Gynec, IVF, Gastro, Onco, and Genomics Range of Testing.
- Build up B to B market for Lupin Diagnostics across Mumbai market.
- Successfully got Tieup done with major hospital across Mumbai.
- Appointed 100 plus Franchise Business partners for Lupin Diagnostics across Mumbai.
- Buld up B to C markets and got maximum franchise Partners across Mumbai in less than a year.
- All the important KOL Doctors were handled directly and ensured that every Doctors start supporting Lupin Diagnostics.
- Successfully Conducted CME and participated in many scientific sessions for Lupin Diagnostics.
- Within 1 year Revenue was 1 Cr plus for Lupin Diagnostics in Mumbai on monthly Basis.
Area Business Manager/Regional Manager/Circle Head/National Sales Manager
Lifecell International private limited
2010.07 - 2021.08
- Established Stemcell Banking network across Mumbai market.
- Successfully achieved yearly Budget of organisation.
- Developed 25 leaders in a span of 2 years in Mumbai Market.
- Qualified for LAC and RAC achievers club for Lifecell.
- Year on Year Revenue growth for organisation and got maximum support from Gynecologist across Mumbai.
- Handle all PAN India corporate Hospital account for Lifecell.
- Tie up done with all leading Corporate Hospital account with Lifecell.
- Won many awards and recognition in my entire tenure.
- Have witnessed an Orbit change performance and Growth for Lifecell International from 10Cr to 1000 Cr Organisation.
- Built strong client relationships to enhance brand loyalty.
- Prioritised tasks according to urgency and importance, helping maintain focus on critical issues.
- Analysed performance data, identifying areas requiring improvement.
- Managed diverse teams, fostering a productive work environment.
- Spearheaded initiatives that led to increased customer retention rates.
- Built brand advocacy to promote word-of-mouth, boosting referral business by 100% growth.
- Promoted as an NSM and handle a team size of 500 plus colleagues with a monthly revenue of 50 Cr.
- Managed all the Corporate Hospitals mainly Birthing and Mother and Child Care hospitals chain like Cloudnine, Motherhood, Rainbow, C.K.Birla, Max, Manipal, Columbia Asia, Surya, KDAH and many more .
Area Sales Manager
Torrent Pharmaceutical Pvt.Ltd
2008.04 - 2010.06
- Successfully Launched Gynecologist division of Torrent Pharmaceutical in Mumbai.
- Launched IVF ranges for Torrent Pharmaceutical in Mumbai.
- Successfully achieved month on month targets for entire team members for Mumbai.
- Trained team members for improved selling techniques and product knowledge.
- Improved product visibility with strategic placement in retail stores.
- Conducted competitive analysis to identify and capitalise on business opportunities.
- Managed budget allocations for various initiatives; maximised return on investment.
- Developed new territories, expanding company reach and market share.
- Cultivated a results-driven work environment, fostering employee motivation and productivity.
Area Sales Manager
Princeps Pharmaceutical Pvt Ltd
2002.04 - 2008.03
- Launched Vidharbha Market for Princeps Pharmaceutical.
- Successfully Achieved yearly Budget.
- Got promoted to ASM within 18 months and was relocated to Mumbai.
- Build doctors network for Princeps Pharmaceutical in Mumbai Market.
- Successfully Launched Princeps Pharmaceuticals in Market like Chandrapur, Yavatmal, Pusad, Akola, Amravati, Gondia, Tumsar, Bhandara, Khamgaon and able to pull Business from this markets.
- Collaborated cross-functionally, enhancing internal communication and teamwork.
- Fostered strong client relationships for higher customer retention.
- Implemented innovative marketing campaigns to increase brand awareness.
Education
MBA - undefined
Nagpur University
BSC - undefined
St.Andrews College
Skills
- Sales and Marketing
- Business Development
- Strategic Planning
- Institutional Sales
- Emerging Business Opportunities
- Channel Network Management
- Profit/Loss Accountability
- Business Expansion
- Revenue Generation
- Resource Management
- Sales Promotion and Campaigns
- Leadership Acumen
Personal Information
Date of birth: 01/10/78
Timeline
Business Partner Franchise
Self
2024.01 - Current
Zonal Sales Manager
Lupin Diagnostics Pvt.Ltd
2021.08 - 2023.12
Area Business Manager/Regional Manager/Circle Head/National Sales Manager
Lifecell International private limited
2010.07 - 2021.08
Area Sales Manager
Torrent Pharmaceutical Pvt.Ltd
2008.04 - 2010.06
Area Sales Manager
Princeps Pharmaceutical Pvt Ltd
2002.04 - 2008.03
MBA - undefined
Nagpur University
BSC - undefined
St.Andrews College