Praveen Singh Lamba
Sales Manager
New-Delhi
Summary
Resourceful sales and operations manager offering 20+ years of demonstrated success in increasing revenue, reducing costs and improving customer satisfaction. Exceptional performance developing new business and driving market development.
I am Accomplished Manager versed in customer acquisitions, territory development and lead generation. Proficient at taking on tough territories in challenging markets and achieving dramatic results.
Overview
26
26
years of professional experience
3
3
Certifications
Work History
Zonal Sales Head Trade Sales
Roca Bathroom Products Pvt.Ltd. (Parryware)
05.2018 - Current
- Taking care of Parryware Vertical Trade Sales at Delhi NCR region.
- Managed team of 10 Territory Managers & 2 CSR and consistently achieved high sales targets.
- All time managing of Loyalty Programs Promotions BTL activities, daily market activities monitoring
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
GM Sales & Marketing
Mehta Group Africa
05.2016 - 04.2018
- Channel and Institutional Sales for New Startup in Tile Adhesive and dry construction chemicals.
- Purchasing approvals and sourcing best options for raw materials
- Coordinating with several Government Departments for approvals for factory operations.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Developed and implemented strategies to increase sales and profitability.
Business Development & Sales Manager
Neelkanth Africa Ltd.
10.2012 - 04.2016
- Successfully led competitor analysis to stay in tune with the market trends to achieve market share metrics along with sustained good and healthy public relation with the clients in addition to very good Business relations with all the clients in the Modern Retail, Plastic wholesalers, General dealers and other companies in Lusaka, Zambia
- Efficiently observed channel sales ; implemented effective strategies to maximize sales and accomplishments of revenue and collection targets Sourcing for New Products, Market Research.
- Managed Business through retailer’s network and Modern Retail Key account Manager for convenience stores and chains like Pick n Pay, Shoprite, Melisa, Pound Stretcher and Game Store Pan Zambia.
Regional Manager
Ducon Chemicals LTD.
12.2010 - 09.2012
- Managed Sales & Marketing Operation for Construction Chemical Business.
- Analyze information gained from the market to maximize sales development Opportunities Set sales forecasts for budgetary and manufacturing purposes.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
Manager Sales
H & R Johnson India
03.2010 - 12.2010
- Expanded distribution network by identifying and recruiting new reseller partners.
- Interfacing with the influencers of projects including Purchase Manager & Architects
- Increased channel sales revenue by developing and implementing effective sales strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Provided regular feedback to product development teams, contributing to continuous improvement efforts.
Area Sales Manager
Cera Sanitaryware Ltd.
02.2008 - 03.2010
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Managing 70:30 Sales ratios of Retail: Project sales.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Ensuring that all team and individual targets are met within stipulated timeframes by monitoring 8 personnel; managing 2 depots, Delhi & Sonipat
- Implementing post-launch strategies to sustain sales efforts and growth.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line (Cera 3C)
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Played a vital role in executing Brand shop concept, Cera Style Corner
Assistant Manager Sales
Hindustan Sanitaryware Ltd. HSIL
10.2005 - 02.2008
- Consistently exceeded individual sales targets by employing persuasive communication skills and expert product knowledge when interacting with customers.
- Responsible for Business through Dealers / Sub Dealers and Project sales
- Successfully planned & executed sub dealer schemes (Gold Silver Rush) scheme in Delhi Project Follow-ups in my territory, meeting Contractors on regular Basis
- Ensuring that all Sales and collection targets are met within stipulated timeframes.
- Successfully trained more than 1500 plumbers for Concealo (Concealed cisterns)
Sales Officer - Pre Sales
The Supreme Industries Ltd: Plastic Pipe Division
05.2003 - 10.2005
- Meeting Architects, Consultants for lead generation and product empanelment in upcoming projects for Piping
- Responded to customer needs by answering questions and providing detailed information about PPR Pipes.
- Conducted Architects meet (9No.s) and Plumbers meet (27 Nos.) with whole-Sellers and Retailers
- Connected with prospects through trade shows, cold calling and local-area networking.
Category Head (Bathrooms and Paint)
Arcus Ltd
08.2001 - 04.2003
- Greeted customers and helped with product questions, selections, and purchases.
- Ensure that Visual Merchandising is of the required quality.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Helped customers complete purchases, locate items, and join reward programs.
- Developed strong relationships with repeat clients, leading to increased loyalty and return visits.
Sr.Sales Officer
Niko Chemstar
06.1998 - 08.2001
- Scanning in NCR of Sites with Major Construction Understanding Customer expectations & building relations for Construction Chemical Requirements.
- Identified new business opportunities through careful analysis of market trends and competitor activity.
- Providing Techno commercials deals to Architects & Builders.
Education
Executive MBA - International Marketing
Venkateshwara University
3 year Diploma in Civil Engg. -
Pusa Polytechnic
04.2001 -
3 Year B.B.A. - undefined
IIMT Delhi
Skills
Business development and planning
Certification
Introduction to Social Media Marketing from EasySkillz.com
Timeline
Zonal Sales Head Trade Sales
Roca Bathroom Products Pvt.Ltd. (Parryware)
05.2018 - Current
GM Sales & Marketing
Mehta Group Africa
05.2016 - 04.2018
Business Development & Sales Manager
Neelkanth Africa Ltd.
10.2012 - 04.2016
Regional Manager
Ducon Chemicals LTD.
12.2010 - 09.2012
Manager Sales
H & R Johnson India
03.2010 - 12.2010
Area Sales Manager
Cera Sanitaryware Ltd.
02.2008 - 03.2010
Assistant Manager Sales
Hindustan Sanitaryware Ltd. HSIL
10.2005 - 02.2008
Sales Officer - Pre Sales
The Supreme Industries Ltd: Plastic Pipe Division
05.2003 - 10.2005
Category Head (Bathrooms and Paint)
Arcus Ltd
08.2001 - 04.2003
3 year Diploma in Civil Engg. -
Pusa Polytechnic
04.2001 -
Sr.Sales Officer
Niko Chemstar
06.1998 - 08.2001
Executive MBA - International Marketing
Venkateshwara University
3 Year B.B.A. - undefined
IIMT Delhi
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