Praveen . T
Ad Operations - Campaign Manager
Hyderabad,TG
Summary
Dear Sir,
As a digital marketing ad operations specialist over 10 years of experience in campaign management, I am very excited to submit my CV for consideration to join in your company. Ever since visiting the UK in my twenty's, I have dreamed of returning to the UK on a permanent basis and I believe that digital marketing has provided me the perfect pathway to achieve my goals.
With a broad range of experience in various tools such as DFP, Adroll, Google Ads, etc. I offer expertise in complete campaign management and trafficking in major platforms along with great communication skills and problem solving skills. In every company that I have worked, I have demonstrated a high degree of professionalism, a strong work ethic, and a commitment to maintaining the highest standards quality.
I look forward to meeting with you to discuss this opportunity and how I can add value to this exciting role. If offered a position, I am prepared to immediately begin the visa application process in order to eliminate any further delays in beginning work. In the interim, I want to thank you for reviewing this letter and the attached documents!
Sincerely,
Praveen Kumar Thoudisetti
Overview
8
8
years of professional experience
Work History
Client Delivery Lead
Theorem India Private Limited
Mysore, Karnataka
12.2019 - Current
- Client Interaction and understanding client requirements.
- Accomplishing tasks at hand with optimum resource utilization.
- Laying down effective process foundation to achieve set goals.
- Workflow management and process improvement.
- Defining team strategy and process.
- Mentoring/Coaching/Training team as needed.
- Establishing two-way feedback with each individual to help improve the overall effectiveness.
- Fine tune agents to reach and meet the client expectations.
Team Lead
MEDIA MINT
Hyderabad, Telangana
09.2015 - 12.2018
- Manage multiple client accounts/projects with a team size of 60+ employees.
- Ensure seamless services to our clients by guiding and supporting the team who report to me.
- Improving efficiency of the team members and guide them to scale up to take up complex responsibilities.
- On-board any new projects by being first point of contact with Client and plan the internal operations strategy with long term goals.
- Coordinate with Account Managers to understand client expectations and feedback, hence plan operations strategy accordingly.
- Have regular 1:1 with the team members.
- Should conduct periodic reviews of the team members and identify emerging talent within the team.
- Hire, train and manage buffer team to accommodate new projects/requirements.
- Manage team of Quality analysts to ensure seamless services to new clients during pilot phase.
- Build a team of Onboarding Experts by training the group on various tools/technologies who act as consultants for critical or complex projects.
Campaign Manager
Theorem India Private Limited
Mysore, Karnataka
05.2014 - 08.2015
- Proactively review insertion orders and resolve issues or problems before the campaign is setup.
- Trafficking, Optimization, Troubleshooting and Reporting.
- Manage and deliver an allocation of successful campaigns (including trafficking) through exceptional service and quality of execution, proactively monitoring campaign delivery and making optimization proposals.
- Maintain high levels of accuracy to ensure minimal error and make good whilst working under pressure to achieve deadlines in fast paced environment.
- Collaborate with Sales, Operations and Product teams to achieve solutions for the business and its customers.
- Ensure 100% of all allocated campaigns delivered successfully where creative SLA is met.
- Working for Australian client in Solbright, Ad Point, Double click Studio, BONZAI and DFP premium tools presently.
- Having good knowledge of online advertising on Publishers end.
- Tools Worked :.
- DFP Premium.
- Double-click Studio Sales, workflow and billing management tools:.
- Sol-bright.
Ad operations Executive, Ad Operations Executive
Mediamint
Hyderabad, Telangana
09.2012 - 05.2014
- As Ad operations Executive, I am responsible for managing advertiser’s online campaigns and provide support in the day-to-day management of clients.
- The job largely entails managing campaign setup, quality check of creative’s, Ad Delivery, Tracking & Monitor performance, generate and interpret reporting that will yield competitive insights for clients.
- My day-to-day key responsibilities would include:.
- Setting up CPM and performance based CPC/CPA campaigns.
- Create account, Insertion order, Line item, Targeting, Creative upload, Ad Serving, Measuring performance, Optimization etc.
- Daily management includes delivery, pacing, tracking, QC, monitoring performance, optimization and analysis and reporting of ad campaigns on a regular basis to meet client performance goals.
- Trafficking creative (Gif, Flash, HTML, iframe/javascript tags) & troubleshoot all creative problems as & when they arises.
- Systematic manner of checking creative materials and URLs before implementation in ad servers.
- Analyze campaign objectives vs.
- Performance data, creative-wise reports, based on individual CTRs.
- Generating daily/weekly/monthly delivery reports that detail campaign status and activity.
- Good understanding of various adservers – Right media, Appnexus, Rubicon project, DFA, DFP, Openx Enterprize edition and Adaptv(Vedio Advertising).
JR ASSOCIATE, Jr Associate
Pennywise Solutions
Hyderabad, Telangana
06.2011 - 03.2012
- Build and manage pay per click campaigns effectively.
- Study competitors’ position and product offerings.
- Analyze the reports of search engines and prepare and implement monthly optimization strategies for all the clients.
- Solid planning and execution of all Ad Operations, SEO & SEM process.
- Responsible for weekly and monthly report deliveries.
Education
Bachelor of Commerce - Commerce
EDUACTIONAL, Little Flower Degree College
HyderabadIntermediate -
BJR Govt Jr. College
HyderabadSSC -
VBV SCHOOL
WarangalSkills
Tools: DCM, Appnexus, Jira, Salesforce, Adroll, Facebook, Pinterest and Google Adsundefined
Timeline
Client Delivery Lead
Theorem India Private Limited
12.2019 - Current
Team Lead
MEDIA MINT
09.2015 - 12.2018
Campaign Manager
Theorem India Private Limited
05.2014 - 08.2015
Ad operations Executive, Ad Operations Executive
Mediamint
09.2012 - 05.2014
JR ASSOCIATE, Jr Associate
Pennywise Solutions
06.2011 - 03.2012
SSC -
VBV SCHOOL
Intermediate -
BJR Govt Jr. College
Bachelor of Commerce - Commerce
EDUACTIONAL, Little Flower Degree College
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