Praveen K
Bengaluru
Summary
Results driven value-added solution sales leader in proven strategy of growing online ecommerce digital sales over 78% within 3 years. eCommerce & Digital Sales Leader, Strategy & innovation leader with 12+ years of experience in B2B & B2C segment. Looking for a challenging role in a Sales & Operations Manager for Cable Industry, Industrial Products, Exports, Retail and Marketplaces.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Assistant Manager – eBusiness/ Digital Sales
LAPP INDIA PRIVATE LIMITED
Bengaluru
01.2022 - Current
- Owned E2E digital sales targets for selling the solutions to the customers, channel mix and campaign ROI for LAPP eShop; led initiatives to increase organic sessions, CTR, and conversion rate across all product categories.
- Built end-to-end automation journeys (welcome, browse/cart/checkout abandonment, reactivation) integrating CRM and email to improve repeat purchase rate and reduce time-to-order-to-invoice with TAT within 2 hours for stocked inventory.
- Spearheaded QR code authentication flow for channel partner certification, increasing trust and reducing verification TAT; authored SOPs for eShop order processing and exceptions.
- Partnered with Sales, Supply Chain, and Marketing to pilot express delivery promise for eligible SKUs, improving on-time delivery and checkout conversion for priority orders.
- Established KPI dashboards for leadership (traffic, CVR, AOV, AOF, campaign ROI) in Google Analytics & ran (A/B) testing to optimize PDPs/PLPs/search UX.
- Owned B2B commerce roadmap and quarterly KPIs: improved conversion rate by 25% YoY through UX improvements, pricing rules, and checkout simplification.
Team Leader: New Business Development | New Customer Acquisition & Retention
LAPP INDIA PRIVATE LIMITED
Bengaluru
01.2019 - 01.2022
- Led a team of 7 Business Development Executives to achieve segment sales and quarterly new customer acquisition targets.
- Developed and executed strategic plans to drive new business growth across PAN India for LAPP’s industrial cable and connectivity solutions.
- Managed the entire customer acquisition cycle including prospecting, qualification, RFQ Submission, Scheduled Customer/plant visits, on-site Product demonstrations, Negotiation, Order closure, onboarding, Purchase Order to tax invoice & delivery acknowledgement by the end user.
- Generated a high-quality lead pipeline using digital channels, outbound calling, email campaigns, LinkedIn outreach, and trade events.
- Conduct regular performance reviews, Overcome team challenges, motivate & training the team on a weekly planning session to ensure team productivity and goal alignment.
- Collaborated with Regional Sales Managers to identify white-space opportunities and target industries with high potential (OEMs, EPCs, MROs, Machine Builders, Automation, Renewable, Panel Builders, eMobility etc..).
- Ensured seamless onboarding of new customers through KYC validation, credit approvals, and product guidance.
- Implemented customer retention initiatives including reactivation of dormant (Lapsing, Lapsed & Lost) accounts and cross-selling of SKINTOP & EPIC products.
- Reviewed team performance metrics such as lead conversion rate, new customer activation rate, revenue contribution, and adherence to SOPs.
- Coordinated closely with internal teams like Marketing, Product Management, Customer Service, and Supply Chain to ensure timely support for new customers.
- Delivered training and coaching to enhance team capability in product knowledge, selling skills, objection handling, and CRM usage.
- Ensured accurate data management and reporting through CRM, including lead tracking, funnel visibility, forecasting, and closure updates.
- Maintained strong relationships with newly onboarded customers to ensure repeat orders, satisfaction, and long-term business retention.
- Monitored customer buying patterns to identify opportunities for upselling, cross-selling, and volume growth.
- Achieved consistent YoY growth in new customer count, order frequency, and revenue contribution through structured business development initiatives.
Senior Engineer: New Business Development | New Customer Acquisition & Retention
LAPP INDIA PRIVATE LIMITED
Bengaluru
01.2017 - 01.2020
- Responsible for individual contributor for achieving the sales budget and acquiring new customers across key industrial segments to expand LAPP India’s market reach and product penetration.
- Managed the end‑to‑end customer acquisition cycle including prospecting, qualification, product introduction, and first-order conversion.
- Engaged with OEMs, EPCs, Panel Builders, Machine Manufacturers, and System Integrators to propose suitable LAPP cable & connectivity solutions.
- Ensured smooth onboarding of new customers including KYC documentation, credit approval, system registration, and sample support.
- Drove customer retention by maintaining regular follow-ups, cross-selling, upselling, and ensuring consistent order flow from newly acquired accounts.
- Worked with internal teams such as Customer Service, Marketing, and Logistics to support delivery, availability, and service requirements.
- Monitored and improved conversion ratios, leads to opportunities and opportunities to orders.
- Analyzed buying patterns and customer behavior to identify growth potential and repeat business opportunities.
- Maintained accurate reporting through Salesforce CRM including lead tracking, sales funnel updates, visit reports, and monthly performance reviews.
- Supported key account activation by providing pricing support, quotations, product datasheets, and technical clarifications.
- Ensured customer satisfaction through proactive communication, issue resolution, and support for after‑sales requirements.
- Contributed to consistent revenue growth by driving new customer wins and improving retention rate.
Demand Generation Specialist
METRICFOX
Bengaluru
01.2016 - 11.2017
- Develop and execute multi‑channel demand generation campaigns focused on acquiring new database subscribers, data buyers, and enterprise accounts through data hosting, data verification, data validation & data appending.
- Build targeted lead lists using intent-based data(ZoomInfo & LinkedIn) to support outbound and inbound campaigns.
- Use segmentation strategies for highly targeted communication to industries such as IT, SaaS, BFSI, FMCG, Healthcare, Manufacturing.
- Implement automated workflows for lead scoring, nurturing sequences, and qualification journeys using tools like HubSpot and Marketo.
- Enrich inbound leads using in‑house data to improve accuracy, completeness, and conversion probability.
- Manage progressive profiling to ensure clean, enriched, and validated prospect records.
- Analyze competitors (ZoomInfo, Apollo, Lusha, Clearbit, etc.) to identify gaps and opportunities for positioning.
- Present dashboards to leadership showcasing lead flow, targeting efficiency, and sales conversion insights.
BUSINESS DEVELOPMENT CONSULTANT
ICMG INTERNATIONAL LLC
Bengaluru
10.2014 - 11.2015
- Responsible for driving strategic business growth by generating high-quality leads, building strong client relationships, and positioning iCMG’s Enterprise Architecture, Digital Transformation, and Consulting solutions to CXO‑level decision-makers.
- This role focuses on identifying opportunities, understanding complex business challenges, and offering tailored consulting, training, and architecture modeling solutions to global enterprise clients.
- Identify, prospect, and engage with enterprise-level clients across industries such as IT, Telecom, BFSI, Manufacturing, and Government.
- Drive the entire sales cycle—from lead generation, requirement analysis, solution positioning, proposal creation, to deal closure.
- Conduct outreach using email campaigns, LinkedIn engagement, cold calling, webinars, and industry events.
- Build and maintain trusted relationships with CXOs, IT Heads, Enterprise Architects, Digital Transformation Leaders, and Decision Makers.
- Conduct discovery meetings to understand strategic business challenges and align them with iCMG’s architecture frameworks and consulting solutions.
- Develop long-term partnerships to support recurring consulting, certification, and architecture evaluation engagements.
- Manage and maintain a strong pipeline through CRM (Salesforce/Zoho).
- Track monthly, quarterly, and annual revenue targets and conversions.
- Work with management to develop account penetration strategies for strategic clients.
POWER RESTORATION ENGINEER
VINDHYA E-INFOMEDIA PRIVATE LIMITED
Bengaluru
09.2013 - 09.2014
- A Power Restoration Engineer at BESCOM is responsible for ensuring quick restoration of electricity supply, diagnosing faults in the distribution network, and coordinating with field teams, contractors, and control rooms to minimize downtime.
- The role involves on‑site troubleshooting, safety management, customer coordination, and ensuring efficient operation of 11kV/33kV distribution systems.
- Attend to electricity outages, feeder failures, and emergency breakdowns in assigned zones.
- Perform rapid assessment of faults in 11kV/33kV feeders, LT/HT lines, transformers, RMUs, poles, and switchgear.
- Coordinate with maintenance crews to ensure quick and safe restoration of power supply.
- Prioritize restoration based on critical loads (hospitals, water stations, traffic signals, etc.).
- Identify causes of power failure such as fuse faults, conductor snapping, tree fall, transformer overloads, cable faults, lightning, and equipment failures.
- Work closely with BESCOM Section Office, Subdivision, and Division-level control rooms.
- Update real‑time outage status, restoration timelines, and fault location details.
- Coordinate with: Linemen & field operators, Junior Engineers / Assistant Engineers. Contractors and maintenance teams, Metering & Safety departments.
- Handle complaints related to breakdowns, voltage fluctuations, transformer issues, and frequent outages.
- Provide accurate restoration timelines and ensure timely resolution.
- Update customer service centers on complaint status and field actions taken.
Education
Bachelor of engineering - electronics & communication engineering
Vishweshwaraiah Technological University
Karnataka01.2012
Diploma - electronics & communication engineering
Department of Technical Education
Karnataka01.2012
Skills
- Increase Digital Sales & Traditional Sales Efficiency
- Sales Strategy Development & Optimization
- Competitor Analysis & Consultative Selling
- Revenue forecasting and pipeline funnel management
- Key Account Management
- Proven Customer Satisfaction
- Sales Negotiations & Conflict Resolution
- Sales Automation Tools
- Leadership and People Management
- Ownership & Goal Execution
- Magento 20
- SAP Cloud Commerce
- Salesforcecom
- Mailchimp
- Power BI
- SAP ECC 60
- SAP S/4 HANA
- DAM
- VOIP
- PBX
Certification
- Digital Marketing Professional, Edureka, 07/01/22
- MS Excel using AI Workshop, be10x – Office Master, 10/01/25
- AI Tools Workshop - Power of AI, be10x – Office Master, 11/01/25
- Power BI Workshop, be10x – Office Master, 11/01/25
Accomplishments
- Best Sales performer & Award winner of the year 2018.
- Improving Digital Sales efficiency to 78%
- Integration of Magento 2.0 & SAP ECC 6.0
- Real-Time Inventory
- Seamless auto-flow from order to tax invoice.
- Integrated Campaigns to increase organic sales
- Transformation of multiple websites into single transactional website.
Personal Information
Date of Birth: 09/02/91
Languages
English
Proficient (C2)
C2
Kannada
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1
Telugu
Upper Intermediate (B2)
B2
Timeline
Assistant Manager – eBusiness/ Digital Sales
LAPP INDIA PRIVATE LIMITED
01.2022 - Current
Team Leader: New Business Development | New Customer Acquisition & Retention
LAPP INDIA PRIVATE LIMITED
01.2019 - 01.2022
Senior Engineer: New Business Development | New Customer Acquisition & Retention
LAPP INDIA PRIVATE LIMITED
01.2017 - 01.2020
Demand Generation Specialist
METRICFOX
01.2016 - 11.2017
BUSINESS DEVELOPMENT CONSULTANT
ICMG INTERNATIONAL LLC
10.2014 - 11.2015
POWER RESTORATION ENGINEER
VINDHYA E-INFOMEDIA PRIVATE LIMITED
09.2013 - 09.2014
Bachelor of engineering - electronics & communication engineering
Vishweshwaraiah Technological University
Diploma - electronics & communication engineering
Department of Technical Education