Praveen Kumar Bellamkonda

Market: AMER-SA360 (Feb 2023 - Present)

• Optimization of the bid strategies with different bid strategy types towards their goals
• Handling the seasonality projects during the peak season in Q4
• Working on an automation project that reduces the task handling time by 80%.

Market: APAC-SEA (Feb 2021 - Feb 2023)

• Create, set up and optimize paid search campaigns for largest clients across APAC-SEA
• Manage account growth through implementing campaign solutions: building campaigns for our high value customers, monitoring and optimizing for performance to meet customer marketing objectives
• Proactive, customer focused - Understand client needs and develop opt solutions aligned to customer KPIs
• Develop a deep understanding of products and tools, gather and analyze data at account level, campaign level and industry level
• Use advanced optimization techniques and work on complex optimization aligned to customers' goals across Search, Google Display Network (GDN), Mobile and YouTube
• Develop strategies and solutions that help customers to achieve their objectives
• Involved in managing overall campaign operations like Keyword Research and Competitors Analysis, identifying & analyzing appropriate keywords and landing pages, to build and manage profitable
• Create and complete timely reports with accounts/campaign metrics, insights, Pacing and observations for client presentation
• Owning and managing few Sub projects in the team and executing them with minimum or no scope for errors
• Work on weekly, monthly reports for LCS clients
• Generate team level reports for Manager on team performance
• Prepare reports for few of the biggest clients(Lazada, Shopee) for the sale(6/6 sale, 7/7 sale) etc.
• Provide Pre and Post sale analysis along with insights for the LCS clients each month.

• Create, set up and optimize paid search campaigns for largest clients across Canada, MCS, APAC – AUNZ, APAC- SEA
• Manage account growth through implementing campaign solutions: building campaigns for our high value customers, monitoring and optimizing for performance to meet customer marketing objectives
• Proactive, customer focused - Understand client needs and develop opt solutions aligned to customer KPIs
• Develop a deep understanding of products and tools, gather and analyze data at account level, campaign level and industry level
• Use advanced optimization techniques and work on complex optimization aligned to customers' goals across Search, Google Display Network (GDN), Mobile and YouTube
• Develop strategies and solutions that help customers to achieve their objectives
• Involved in managing overall campaign operations like Keyword Research and Competitors Analysis, identifying & analyzing appropriate keywords and landing pages, to build and manage profitable
• Create and complete timely reports with accounts/campaign metrics, insights, Pacing and observations for client presentation
• Generate team level reports for Manager on team performance.

• Defining Social Strategies, Brainstorming with Client on Strategies & its Benefits
• Information gathering from Client & succinct requirement specification to UX teams
• Carrying out Social Promotions as per the Strategy & Sharing Results with Client.

• Campaign Management Across all social media Channels with expertise in Facebook, Twitter and Google Channels
• Content Planning for social media channels and scheduling for postings
• Linking of social media accounts and creating a Digital Hub to drive traffic to web
• Adwords Campaign Setup Based on Services, Location and offers
• Bidding Supervision to maintain first position for Priority Keywords
• Goal Conversion code placement and Reporting for the performance of the keywords
• Content planning for Text ads and Site-link Extensions so that ads are more effective
• High level Strategy for SEM and differentiating between Branding and Conversion Deliverables
• Social media Engagement with creative ideas to increase sharing and conversation with target audience
• Suggestion of Ideas that can be used to take leverage of New social Media channels like Pinterest, Instagram, etc
• Overall Plan to increase Online Visibility and Interconnection of all marketing Collaterals to drive traffic to website.

• Play key role in the OGM life cycle
• Listen (capture in the system) to customers’ problems & then respond to them online based on the feedback received from the customer management team
• Provide on-call support to clients (PAN-INDIA) in regard to their queries on application & cases handled
• Quarterly meet Team leads & Managers for discussing ideas to normalize the TATs & bring efficiency in the process
• Generate weekly, monthly & quarterly MIS reports for clients
• Generate reports for Manager on team performance
• Train people on usability of the application & importantly on the process laid out for our client
• Help maintain healthy relationships within team & instilling assertiveness in team members
• Worked on multiple projects at a time and have been the only member handling a sub project completely.