Praveen Kumar Pandey
Saket
Summary
Experienced Digital Marketing Executive offering 3-year background planning, developing, managing and implementing digital marketing strategies in Education Industry, Real Estate & E-commerce Industry. In-depth knowledge of SEM, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in Paid Media Marketing.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Executive Digital Marketing
Sannam S4 Group
11.2022 - 03.2023
- Developed and executed comprehensive paid media campaigns, resulting in a 25% increase in website traffic and a 20% boost in online sales
- Managed social media channels and implemented effective strategies to grow audience engagement, resulting in a 50% increase in followers and a 75% rise in post-interactions
- Conducted in-depth market research and competitor analysis to identify target audience preferences and develop compelling content strategies, resulting in a 30% increase in content engagement and a 15% increase in organic reach
- Analyzed campaign performance data regularly, providing actionable insights to improve ROI and increase ad campaign efficiency by 30%
- Implemented targeted email marketing campaigns, resulting in a 40% open rate and a 25% click-through rate, effectively driving customer engagement and generating a 20% increase in sales
- Collaborated with cross-functional teams to develop and refine key performance indicators (KPIS), enabling accurate tracking and reporting of campaign success metrics.
Digital Marketing Executive
Trajectory Education
01.2021 - 08.2022
- Developed and executed highly successful social media campaigns, resulting in a significant increase in brand engagement and online reach
- Created and managed compelling content calendars across multiple social media platforms, driving consistent traffic and user engagement
- Implemented data-driven strategies to enhance campaign performance, utilizing A/B testing, audience segmentation, and targeted advertising
- Monitored and analyzed key social media metrics, providing actionable insights and recommendations to optimize campaign effectiveness and ROI
- Managed and optimized paid media campaigns across multiple platforms, resulting in a 25% increase in conversion rates and a 15% decrease in cost per acquisition
- Developed data-driven strategies and implemented A/B testing to improve ad performance, resulting in a 30% increase in click-through rates and a 20% increase in ROI
- Implemented targeted email marketing campaigns, resulting in a 20% click-through rate, effectively driving customer engagement and generating a 30% increase in sales
- Collaborated with cross-functional teams to define and execute integrated marketing campaigns, aligning paid media efforts with overall business objectives and ensuring consistent messaging across channels.
Digital Marketing Manager
Qubik Infra Private Limited
08.2020 - 01.2021
- Created and executed social media campaigns to increase brand awareness and drive website traffic
- Boosted brand awareness through the creation of engaging social media campaigns.
- Managed SEO efforts to ensure the website was optimized for search engines and drove organic traffic
- Analyzed website traffic data to identify trends and opportunities for growth
- Created and sent email marketing campaigns to promote website content and drive conversions.
Education
Bachelor of Science - Electrical, Electronics And Communications Engineering
United College of Engineering & Research
Greater Noida01.2016
Senior Secondary School -
Chinmaya Vidyalaya, Bokaro Steel City
Bokaro Steel City, Jharkhand01.2011
High School -
The Pentecostal Assembly School
Bokaro Steel City, Jharkhand01.2009
Skills
- Social Media Marketing
- Social Media Optimization
- Social Media Management
- Paid Media
- Google Ads
- Meta Ads
- Quora Ads
- LinkedIn Ads
- Copywriting
- Google Analytics
- Google Looker Studio
- Project Planning
Personal Information
Paid media Expert, Social Media Marketing Advisor
Certification
- Google Ads Search Certification
- Google Ads Display Certification
- Advanced Social Media Certification Program
- Content Marketing Certified
- Facebook Ads Certification Program: Beginner to Pro (2022)
- Advanced Certification in Digital Marketing and analytics, IIT MADRAS
Timeline
Senior Executive Digital Marketing
Sannam S4 Group
11.2022 - 03.2023
Digital Marketing Executive
Trajectory Education
01.2021 - 08.2022
Digital Marketing Manager
Qubik Infra Private Limited
08.2020 - 01.2021
Bachelor of Science - Electrical, Electronics And Communications Engineering
United College of Engineering & Research
Senior Secondary School -
Chinmaya Vidyalaya, Bokaro Steel City
High School -
The Pentecostal Assembly School
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