Praveen Posina

Content Strategy: Developed and executed strategies aligning with business goals, ensuring brand consistency and effective messaging.

Social Media Management: Orchestrated campaigns maximizing brand visibility and engagement across platforms.

Influencer Marketing: Led initiatives collaborating with influencers for enhanced brand reach and credibility.

Brand and Integrated Campaigns: Conceptualized impactful campaigns integrating content for maximum exposure and cohesive messaging.

Content Creation and Management: Spearheaded high-quality, engaging content resonating with target audiences. Managed teams, utilized analytics for tracking performance, and oversaw budget allocations for efficient resource utilization and maximized ROI.

• Applied editing and photography tools, crafting compelling stories.
• Strengthened content through meticulous proofreading.
• Developed original content using social listening, created dynamic graphics, identified target audiences, and analyzed success metrics for increased website and social media engagement.

• Collaborated cross-functionally to ensure timely product launches within budget.
• Documented user stories and specifications, facilitating clear communication across teams and meeting mandatory requirements.
• Reviewed sales, customer concerns, and opportunities in weekly planning sessions, driving business strategy. Coordinated project planning and execution with team members and leads for seamless implementation.

Brand Strategy Development: Conceptualized and implemented strategies for optimal brand development and market positioning.

Statistics Systems Implementation: Established systems for measuring and analyzing brand performance, facilitating informed decision-making and strategic adjustments.

Strategic Consulting: Provided valuable insights for business plans and content strategies aligned with organizational goals. Spearheaded initiatives for enhanced website traffic and oversaw comprehensive database management for seamless operations.

Content Oversight: Managed content for regional events, reality shows, and Sify.com's video section.

Budgeting and Production: Controlled video production and live webcast project budgets, ensuring cost-effectiveness and high-quality deliverables.

Celebrity Interaction and Website Enhancement: Engaged in celebrity interviews, enhancing platform appeal and audience engagement. Ensured continuous improvement in website style, quality, and integrity for optimal user experience.

• Collaborated with producers and talent to create program content, new ideas, and segments.
• Orchestrated video shoots in studio and remotely, managing production stages to completion, presenting creative scenarios, and developing schedules for timely delivery.