Summary
Overview
Work History
Education
Skills
Marketscatered
Startupexperience
Affiliations
Timeline
Generic

Praveen K Sharma

Gurgaon

Summary

Digital Marketing Expert & Serial entrepreneur (4 startups) with a proven track record of success. My last venture, Proxgy, impressed on Shark Tank, securing investment. Recognized Digital Leader (2023) and Innovator (ET Awards 2020). I bring expertise in B2B/B2C marketing, scaling businesses, and driving performance across all channels.

Overview

22
22
years of professional experience

Work History

Marketing Consultant

Shiv Khera, AbSoft, Talbros, Nikka MotoCorp, Connexus, FiveSDigital, StudentsKonnect
New Delhi
11.2023 - Current
  • Develop data-driven digital marketing plans aligned with client goals, considering regional nuances
  • Create and manage effective campaigns across SEO, SEM (PPC), Social Media Marketing, Content Marketing, and Email Marketing
  • Craft compelling content that resonates with target audiences in different regions, fostering brand awareness and lead generation
  • Manage and optimize paid advertising campaigns across search engines and social media platforms to maximize ROI
  • Utilize analytics tools to measure campaign performance, identify trends, and provide actionable insights for continuous improvement
  • Tailor strategies and messaging to resonate with audiences in diverse geographical locations
  • Increased website traffic by 300% and leads by 400% for EdTech company through a comprehensive SEO and content marketing strategy
  • Developed and executed a targeted PPC campaign for Software Development firm that resulted in a 10X increase in qualified leads from India
  • Successfully managed global PPC campaigns for ITES company, achieving a 45% reduction in cost-per-acquisition across multiple geographic markets

Marketing Head

JindalX, Wisdom Analytics, JindalHC, AuctionIT
08.2022 - 11.2023
  • Company Overview: Software, Consulting, ITES, US Healthcare
  • Formulated brand marketing and Go-To-Market (GTM) strategies across diverse industries
  • Strategized and optimized 360-degree digital campaigns for brand and product launches
  • Led a team of designers, content creators, and an inside sales team while managing multiple brands with distinct target audiences
  • Planned and executed social media marketing (SMM) and PR strategies
  • Managed budgets for brand visibility and lead generation across various channels
  • Planned and monitored digital campaigns across Google, social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube), and email marketing
  • Developed content strategies for websites, social media, and PR initiatives
  • Achieved efficient customer acquisition cost (CAC) within budget and targets
  • Analyzed web traffic and controlled budget spends through metrics (sessions, bounce rate, conversions, ROI, ROAS, CPC, CTR, DAU, MAU)
  • Accomplished a 100% increase in organic traffic
  • Software, Consulting, ITES, US Healthcare
  • Ideated & initiated influencer activity for increase in brand awareness - the same is being studied by an IIM Bangalore professor for publishing in HBR (Publication of Harvard Business School)
  • Planned & executed affiliate program for social influencers; was huge success with over 200 affiliates working PAN India

Head Digital Marketing

Sona Mandhira / SMIC Autoparts
01.2021 - 08.2022
  • Established Digital Marketing Team comprising of designers, PR & performance marketeers
  • Set KRA and KPIs for the department
  • Annual Budget planning for ATL, BTL & Digital channels for customer acquisition, brand awareness and channel development
  • Designed the funnels for the marketing with objective of brand awareness and increased secondary sales
  • Planned and executed the campaigns for establishing brand amongst the distributors, retailers & mechanics by development of the loyalty solutions app
  • Website redevelopment and deployment
  • Marketing automation setup with Zoho
  • Created online secondary market sales process
  • Mechanic/ Retailer Loyalty Solution development for 500+ Retailer and +30 Distributors created
  • Added $1Million from International Sales

Regional Head North

MyChoize, Orix India
05.2018 - 11.2020
  • Developing value and communication propositions for the product launches
  • Monitoring of digital campaigns on Google, Facebook, Instagram, and YouTube
  • Spearheaded product / service communication, campaign management, retail promotion, PR, events / activations
  • Ideated & executed influencer campaign with celebrities like Ankita Sharma, Halina, Simba Nagpal, Sakshi Malik etc for increasing brand awareness
  • Started affiliate network of influencers which was studied by an IIM Bangalore professor for article to be published in HBR (Publication of Harvard Business School)
  • Enhancing the visibility through ATL and BTL activities with conceptualizing & executing promotion schemes
  • Collating information on digital marketing performance, market presence and brand position vis-à-vis competition in liaison with market research agencies
  • Performing management level reporting on brand's performance, needs and forecasts collaborating with management for procurement decisions and fleet enhancements

Co Founder & COO

FullTank Technologies
06.2016 - 04.2018
  • Strategized digital marketing campaigns, strategies etc
  • Measure effectiveness of SEO, social media, PPC campaigns, Email campaign etc
  • Analyzed after-sales market potential across market, competitive strategy in sub-markets and forecasting business potential
  • Aligned qualitative & quantitative targets in consultation with the Board of Directors and executing plans to achieve the same and pursued through measures relating to SME, service loyalty, parts, accessories and workshop turnover

Branch Head

Aakash Institute
01.2014 - 06.2016
  • Roped in as Turn Around Specialist for loss- making branch
  • Planned & implemented BTL & ATL campaigns for enhancing business & brand awareness
  • Led end-to-end business including growth market, competitive strategy in sub-markets and forecasting business potential
  • Managed Business Unit with 42 members in team spread across 5 centers to achieve region level profitability
  • Delivered 300%+ growth in enrollment and 4X growth in gross revenue by managing revenue/ enrollment

Head of Product

Multiple
04.2003 - 01.2014
  • Company Overview: BFSI, IT & ITES
  • Led the management of a progressively growing product & sales roles in Premier / HNI segment
  • Managed 3 departments for Bajaj Capital encompassing La Premier, Private Banking and Systematic Wealth Group PAN India
  • Worked as Inbound / Outbound Tele Sales Specialist for Telecom & BFSI clients across North America, UK & India
  • Interacted well with customers to build connections and nurture relationships
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills
  • BFSI, IT & ITES

Education

PGDBM -

Narsee Monjee
01.2021

BSC -

SGTB Khalsa College
01.2003

Skills

  • B2B Digital Marketing
  • B2C Digital Marketing
  • Performance Marketing
  • Influencer Marketing
  • Brand Management / PR
  • PPC / SEM / SEO
  • Google Analytics/ Marketo
  • App Marketing
  • ATL / BTL
  • LinkedIn Marketing/ Meta Ads/ Google Ads
  • SEM Rush / AHREF
  • BetaOut / Mo Engage / Clevertap
  • Appsflyer
  • Zoho CRM/ Salesforce/ Hubspot
  • Hoot Suite / Zoho Social
  • Zoho Campaign / MailModo
  • ZoomInfo / Swipepages/ Apollo AI
  • ChatGPT / Gemini/ Copy AI
  • Analytical skills
  • Problem-solving skills
  • Digital marketing tools

Marketscatered

  • India
  • USA
  • Middle East
  • UK
  • Australia

Startupexperience

  • 2020, Proxgy, Featured in Shark Tank Season 1, Secured funding from Ashneer Grover & Peeyush Bansal.
  • 2016, FullTank Technologies, Service aggregator like go mechanic and had almost every ride hailing/taxi company on board like Ola, Uber, Zoom, Myles, Carz on rent. Won Vyapaar Competition for best Business Model 2017 at Mumbai.
  • 2008, Saksham Knowledge Management, Online business catering to Tier 2-3 colleges offering unique Pick & Choose Trainers to deliver Campus to Corporate Programs. Acquired by an investor.

Affiliations

  • Digital Leader of the Year 2023
  • Qualifier 100 Open StartUps
  • Best Business Model Year 2019

Timeline

Marketing Consultant

Shiv Khera, AbSoft, Talbros, Nikka MotoCorp, Connexus, FiveSDigital, StudentsKonnect
11.2023 - Current

Marketing Head

JindalX, Wisdom Analytics, JindalHC, AuctionIT
08.2022 - 11.2023

Head Digital Marketing

Sona Mandhira / SMIC Autoparts
01.2021 - 08.2022

Regional Head North

MyChoize, Orix India
05.2018 - 11.2020

Co Founder & COO

FullTank Technologies
06.2016 - 04.2018

Branch Head

Aakash Institute
01.2014 - 06.2016

Head of Product

Multiple
04.2003 - 01.2014

PGDBM -

Narsee Monjee

BSC -

SGTB Khalsa College

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