Praveer Das
Brand Merchandiser
Bangalore
Summary
Merchandising & Planning professional with 6.5+ years of experience driving sales and inventory efficiency across leading fashion brands like H&M and American Eagle at ALSHAYA GROUP. Skilled in demand forecasting, product planning, and stock optimization. Proven track record in leading Power BI automation, delivering data-driven insights, and streamlining merchandising operations. Strong collaborator with expertise in team leadership, market analysis, and digital transformation, Efficiency, and supporting strategic decision-making.
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
7
7
years of professional experience
Work History
Brand Merchandiser (H&M & American Eagle)
Alshaya Group
09.2024 - Current
- Managed merchandising analytics across 75 Middle East stores, delivering insights that improved forecasting accuracy and guided strategic buying decisions.
- Led sales forecasting, demand planning, and replenishment, reducing stockouts and improving inventory productivity across key categories.
- Conducted market, trend, and competitor analysis to support strategic assortment planning and ensure market-relevant product selections.
- Ensured accurate product setup by coordinating specifications, costing updates, and data requirements with cross-functional teams.
- Developed seasonal assortment and range plans aligned with customer demand, margin goals, and budget constraints.
- Negotiated with vendors to secure better pricing, lead times, and terms, supporting margin improvement and timely product availability.
- Optimized allocation and replenishment strategies using KPIs, regional demand trends, and store performance data to maximize sales impact.
- Managed OTB, reorders, and inventory flow, maintaining fiscal discipline and supporting sales and profitability targets.
- Analyzed end-of-season performance to identify risks/opportunities and refine assortment and buy plans for upcoming seasons.
- Delivered pre-buy and business review reports to support planning, budgeting, and leadership decision-making.
- Supervised and coached Assistant Merchandisers to ensure smooth execution of planning and merchandising tasks.
- Partnered with supply chain to ensure on-time deliveries, quickly resolving vendor issues to maintain product availability.
- Conducted line reviews to refine product ranges using sales data, customer insights, and trend analysis.
- Implemented Power BI automation to streamline reporting and improve visibility of planning and merchandising KPIs.
- Ensured planogram and VM alignment by coordinating with visual merchandising teams to support product storytelling and range visibility.
- Participated in buying trips, range reviews, and product selection processes to strengthen seasonal collections.
- Supported digital and omnichannel teams by providing online assortment lists, content accuracy, and stock alignment for e-commerce growth.
Associate Merchandiser
Saadia India Support Services Private Limited
05.2023 - 04.2024
- Managed an online product catalog, Tracking Inventory, Sales Analysis, OTB plan, discounting, AOP and sell-through.
- Maintaining digital assets including ownership of the image process for our website with merchandising system.
- Orchestrated successful product launches, ensuring seamless merchandising and categorization to drive customer engagement and sales.
- Coordinated with vendors, Digital Site Operations Production partners & suppliers to ensure timely product availability, optimal stock levels & daily business needs.
- Optimize the site, and customer journey, led by data analysis & Data Science.
- Collaborate with manufacturers to formulate purchase orders for new and restock items.
- Manage the lifecycle of Purchase Orders, aligning with seasonal inventory requirements for Spring, Summer, Fall, and Winter.
- Streamlined inventory management processes, reducing excess stock and improving overall efficiency.
- Prepared and analyzed reports to track inventory and purchasing trends.
Sr. Executive Retail Merchandise Planner
Shakti Brandz Pvt. Ltd.
01.2021 - 04.2022
- Develop and manage strategies for various outbound marketplaces. And optimize performance on multiple platforms, including Ajio, Myntra, Flipkart, and others.
- Conduct analysis on sales campaigns, margins, discounts, and build customer relationships.
- Coordinating fashion shoots and managing sales, product promotions, including styling for fashion shoots, planning for social media, and managing budgets.
- Making data-driven decisions for key planning metrics, such as Sales Report, Inward-Outward Report, stock cover, OTB plan, discounting, and sell-through.
- Continuously identify opportunities to streamline and automate merchandising analytics processes. Enhance reporting efficiency and accuracy while maintaining data integrity and consistency.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Optimized inventory management for reduced stockouts and improved customer satisfaction.
- Sourced new vendors in effort to boost range of products offered in store locations while reducing costs through strategic contract negotiations.
- Analyzed sales and inventory data to determine purchasing needs and reorder points.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Established long-term client relationships through consistent delivery of high-quality products and services.
Project Merchandiser (IT Executive)
Laguna Clothing Pvt. Ltd.
01.2019 - 08.2020
- Implemented and integrated software into daily operations, providing training to all users.
- Managed various projects including TNA, MIS, ERP and product development.
- Conducted rigorous testing and monitoring of software to ensure accuracy and reliability of results.
- Collaborated with R&D to guide & demonstrated deep understanding of software’s process flow, actively guiding its development to meet organization’s needs.
- Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.
- Negotiated with suppliers for timely and cost-efficient product deliveries, maintaining inventory flow.
- Implemented sustainability practices in merchandise handling, contributing to company's green initiatives.
Industrial Engineering
Laguna Clothing Pvt. Ltd.
05.2018 - 12.2018
- Managed a team of 950+ operators, overseeing production monitoring and skill matrix.
- Managed budgets, resource allocation, and project timelines for successful completion of various industrial engineering projects.
- Led cross-functional teams to execute complex industrial engineering projects on time and within budget.
- Efficiently allocated operators to maximize productivity and minimize downtime.
- Achieved approximately 90-95% efficiency levels through ambitious targets.
- Developed detailed operation breakdowns for line balancing and workflow optimization.
- Demonstrated comprehensive knowledge of shirt operations for enhanced productivity.
Education
Bachelor of Fashion Technology - Fashion, Retail, Ecommerce, Production
National Institute of Fashion Technology (NIFT)
Patna, India05-2018
Skills
Data Analytics and Insight
OTB Management & Inventory Control
Category management
Demand forecasting
Product Planning
Sales, Stock & KPI Analysis
E-com marketplace management
Procurement & operation
Merchandise planning
Competitor analysis
Accomplishments
- BEST GRADUATION PROJECT AWARD: Improved production efficiency by 30%.
- PROJECT MERCHANDISER: Saved $10k, reduced fabric waste by 40%, and increased production efficiency by 25%.
- AJIO BRAND POSITIONING: Secured top-ranking position for three months, boosting sales by 35% through quality enhancement and customer engagement strategies.
Timeline
Brand Merchandiser (H&M & American Eagle)
Alshaya Group
09.2024 - Current
Associate Merchandiser
Saadia India Support Services Private Limited
05.2023 - 04.2024
Sr. Executive Retail Merchandise Planner
Shakti Brandz Pvt. Ltd.
01.2021 - 04.2022
Project Merchandiser (IT Executive)
Laguna Clothing Pvt. Ltd.
01.2019 - 08.2020
Industrial Engineering
Laguna Clothing Pvt. Ltd.
05.2018 - 12.2018
Bachelor of Fashion Technology - Fashion, Retail, Ecommerce, Production
National Institute of Fashion Technology (NIFT)