Praveer Srivastava
Chief Executive Officer
New Delhi
Summary
Results-driven CEO with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
26
26
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Chief Executive Officer
IFFCO Kisan Suvidha Limited
New Delhi
06.2023 - Current
- Leading Organization having turnover of 200+ Crore having 500+ employees with positive bottom line.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Directed market expansions to propel business forward, meet changing customer needs.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
Chief Operating Officer
IFFCO Kisan Suvidha Limited
New Delhi
07.2021 - 05.2023
- Developed quarterly business plans to evaluate cost projections.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Refined organizational structure to consolidate, streamline, and delineate necessary functions.
- Led operational oversight and budgetary supervision for 380 Cr t/o from 4 departments at 21locations.
- Managed crisis response to minimize potential negative impacts on company.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
- Represented organization at external meetings and events to promote and build relationships with key stakeholders.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Evaluated product or service by analyzing and interpreting data and metrics.
Business Head
Pearl Foods
New Delhi
05.2015 - 06.2021
- Set and monitored annual budget of Rs 150 Cr for the company.
- Established and managed monthly, quarterly and yearly sales plans.
- Built and strengthened relationships with industry partners to drive growth.
- Developed and implemented successful strategies for building company sales.
- Streamlined costs through proactive examination and improvement of operations.
- Developed bottom-up forecasting plans for territory, addressing sales goal attainment.
- Managed and organized internal communication to hold staff accountable to priorities.
- Tie up with Coca-Cola India on board for their non-carbonated portfolio distribution Pan India
- Added Britannia International for their launch of wafer brand Pan India
- Brought B2B customers like Naturals Icecreams,Dunkins Dognuts, CCD and Ke venters.
- Cracked Central Purchase Contract of 5 stars hotels for the supply of Confectionery brand FOXS.
- Deliver the value and volume growth in double digits since 2015 till 2021.
- Cost of Business reduced by 4% through service levels commitment, sales planning, efficient supply chain and cost of promotions.
- Delivered 91+% Customer Service Level in all National & Regional accounts.
National Sales Manager
Krueger GmbH & Co .KG
Gurgaon Haryana
11.2008 - 04.2015
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Trained and developed exceptional sales leaders.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Managed national sales programs, supervised 100 +sales representatives and evaluated KPIs for promotional opportunities.
Head of Modern Trade and Key Accounts
Tilda Riceland Pvt Limited
Gurgaon
07.2006 - 10.2008
- Successfully launched Tilda brand of rice in MT and HORECA channel across Indian market.
- Terms of Trade: Negotiated, finalized and signed commercial trading terms with retail chains and HORECA, listing, promotions and cost of business for company.
- Signed CPC for all 5Star properties.
- Brought head rice sales volume to 1000 MT from consumer packs from ZERO.
- Deliver Turnover of INR 40 Mio from modern trade starting from scratch.
- Headed team of 20+ sales people.
- Part of “Key Managers” team of Tilda.
- Demonstrated high level of initiative and creativity while tackling difficult tasks.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Developed and maintained courteous and effective working relationships.
- Delivered services to customer locations within specific timeframes.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Modern Trade Account Specialist
Nestle India Limited
New Delhi
05.1998 - 06.2006
- Forecasted new business sales monthly for optimal planning and strategy execution.
- Fostered relationships with accounts to increase revenue and exceed goals.
- Developed specific accounts to realize volume growth and brand objectives.
- Qualified and contracted core alliances with regional businesses to funnel in new business.
- Delivered sales opportunities from other markets through continuous pursuit of new business.
- Oversaw cost-effective management of allocated support for specified accounts.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Developed and delivered presentations to key customers to position products and services.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Positioned global capabilities to expand market share.
- Supported sales and reporting for large and medium-sized accounts.
Education
MBA - Marketing And Information Technology
Faculty of Management Studies
SAGAR Mp 07.1996 - 05.1998
B Tech - Dairy Technology
SMC College of Dairy Science
Anand Gujarat 07.1991 - 11.1995
Skills
Business start up
Financial leadership
Policy development and optimization
Organizational turnaround
Product development and expansion
New market penetration
Process improvements
Timeline
Chief Executive Officer
IFFCO Kisan Suvidha Limited
06.2023 - Current
Chief Operating Officer
IFFCO Kisan Suvidha Limited
07.2021 - 05.2023
Business Head
Pearl Foods
05.2015 - 06.2021
National Sales Manager
Krueger GmbH & Co .KG
11.2008 - 04.2015
Head of Modern Trade and Key Accounts
Tilda Riceland Pvt Limited
07.2006 - 10.2008
Modern Trade Account Specialist
Nestle India Limited
05.1998 - 06.2006
MBA - Marketing And Information Technology
Faculty of Management Studies
07.1996 - 05.1998
B Tech - Dairy Technology
SMC College of Dairy Science
07.1991 - 11.1995