Praveer Srivastava
Chief Executive Officer
New Delhi
Summary
Results-driven CEO with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
26
26
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Chief Executive Officer
IFFCO Kisan Suvidha Limited
New Delhi
06.2023 - Current
- Leading Organization having turnover of 200+ Crore having 500+ employees with positive bottom line.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Directed market expansions to propel business forward, meet changing customer needs.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
Chief Operating Officer
IFFCO Kisan Suvidha Limited
New Delhi
07.2021 - 05.2023
- Developed quarterly business plans to evaluate cost projections.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Refined organizational structure to consolidate, streamline, and delineate necessary functions.
- Led operational oversight and budgetary supervision for 380 Cr t/o from 4 departments at 21locations.
- Managed crisis response to minimize potential negative impacts on company.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
- Represented organization at external meetings and events to promote and build relationships with key stakeholders.
- Oversaw day-to-day operations to keep organization running smoothly while meeting business goals.
- Evaluated product or service by analyzing and interpreting data and metrics.
Business Head
Pearl Foods
New Delhi
05.2015 - 06.2021
- Set and monitored annual budget of Rs 150 Cr for the company.
- Established and managed monthly, quarterly and yearly sales plans.
- Built and strengthened relationships with industry partners to drive growth.
- Developed and implemented successful strategies for building company sales.
- Streamlined costs through proactive examination and improvement of operations.
- Developed bottom-up forecasting plans for territory, addressing sales goal attainment.
- Managed and organized internal communication to hold staff accountable to priorities.
- Tie up with Coca-Cola India on board for their non-carbonated portfolio distribution Pan India
- Added Britannia International for their launch of wafer brand Pan India
- Brought B2B customers like Naturals Icecreams,Dunkins Dognuts, CCD and Ke venters.
- Cracked Central Purchase Contract of 5 stars hotels for the supply of Confectionery brand FOXS.
- Deliver the value and volume growth in double digits since 2015 till 2021.
- Cost of Business reduced by 4% through service levels commitment, sales planning, efficient supply chain and cost of promotions.
- Delivered 91+% Customer Service Level in all National & Regional accounts.
National Sales Manager
Krueger GmbH & Co .KG
Gurgaon Haryana
11.2008 - 04.2015
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Trained and developed exceptional sales leaders.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Managed national sales programs, supervised 100 +sales representatives and evaluated KPIs for promotional opportunities.
Head of Modern Trade and Key Accounts
Tilda Riceland Pvt Limited
Gurgaon
07.2006 - 10.2008
- Successfully launched Tilda brand of rice in MT and HORECA channel across Indian market.
- Terms of Trade: Negotiated, finalized and signed commercial trading terms with retail chains and HORECA, listing, promotions and cost of business for company.
- Signed CPC for all 5Star properties.
- Brought head rice sales volume to 1000 MT from consumer packs from ZERO.
- Deliver Turnover of INR 40 Mio from modern trade starting from scratch.
- Headed team of 20+ sales people.
- Part of “Key Managers” team of Tilda.
- Demonstrated high level of initiative and creativity while tackling difficult tasks.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Developed and maintained courteous and effective working relationships.
- Delivered services to customer locations within specific timeframes.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Modern Trade Account Specialist
Nestle India Limited
New Delhi
05.1998 - 06.2006
- Forecasted new business sales monthly for optimal planning and strategy execution.
- Fostered relationships with accounts to increase revenue and exceed goals.
- Developed specific accounts to realize volume growth and brand objectives.
- Qualified and contracted core alliances with regional businesses to funnel in new business.
- Delivered sales opportunities from other markets through continuous pursuit of new business.
- Oversaw cost-effective management of allocated support for specified accounts.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Developed and delivered presentations to key customers to position products and services.
- Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
- Positioned global capabilities to expand market share.
- Supported sales and reporting for large and medium-sized accounts.
Education
MBA - Marketing And Information Technology
Faculty of Management Studies
SAGAR Mp 07.1996 - 05.1998
B Tech - Dairy Technology
SMC College of Dairy Science
Anand Gujarat 07.1991 - 11.1995
Skills
Business start up
undefinedTimeline
Chief Executive Officer
IFFCO Kisan Suvidha Limited
06.2023 - Current
Chief Operating Officer
IFFCO Kisan Suvidha Limited
07.2021 - 05.2023
Business Head
Pearl Foods
05.2015 - 06.2021
National Sales Manager
Krueger GmbH & Co .KG
11.2008 - 04.2015
Head of Modern Trade and Key Accounts
Tilda Riceland Pvt Limited
07.2006 - 10.2008
Modern Trade Account Specialist
Nestle India Limited
05.1998 - 06.2006
MBA - Marketing And Information Technology
Faculty of Management Studies
07.1996 - 05.1998
B Tech - Dairy Technology
SMC College of Dairy Science
07.1991 - 11.1995
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