PRAVIN RAJAN
Mumbai
Summary
Driven Area Sales Manager with 19+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
21
21
years of professional experience
Work History
Area Sales Manager
KLEO CONSUMER BRANDS PVT LTD ( Future Lifestyle)
03.2023 - 05.2023
- Experience is all about how better you become, Identify & finalize stores of network expansion, create a clear expansion plan in line with projection for the West zone
- Responsible for adding new outlets & business expansion
- Visiting the factory and carrying the Quality check of the footwear
- Coordinating with Warehouse for shifting of the manufactured stock.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Planned future sampling opportunities and special events.
Area Sales Manager
FUTURE LIFESTYLE FASHION LTD
04.2022 - 02.2023
- Responsible for sales target & overall development for the west zone in EBO and Modern trade
- Leading, recruiting and monitoring to ensure efficiency in daily operations for the achieving of the target
- Monitoring performance brand wise and channel wise performance
- Conducting sales promotion activities in malls
- Customer complaint issue handling and resolving it
- Monitor and track all competitor activities
- Assign all other duties as directed from superior time to time.
Area Sales Manager
BRANDIS MANUFACTURING & MARKETING PVT LTD
12.2016 - 04.2020
- Driving business for 2GO brand in core, premium apparels and socks in distribution channel
- Manage appointment of new distributors & dealers
- Establishing & maintaining good rapport with distributors/ dealers by ensuring smooth functioning of business
- Tracking of competitor activity on their new launches, scheme, pricing and promotional activities.
- Monitor supply chain of stock from warehouse to distributor & supply chain to dealer as per the order
- Collecting of payment from the distributor as per the term policy
- Analyze secondary sales and stock in hand on monthly basis and update about fast moving SKU to production team
- Identify fast sellers/slow sellers and inform the management on the current trends
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Area Sales Manager
BAGZONE LIFESTYLE PVT LTD
07.2013 - 10.2016
- Driving business of LAVIE handbag /SAMSONITE
footwear in large format store and EBO - Recruitment of staff providing training and development
- Point of contact for all support function that need to interact with stores for requirements
- Inventory management movement of the correct stocks to the right door
- To ensure that the VM and displays at the store are as per guidelines and are monitored.
- Managing and strengthening the relationship with my team
- To monitor new launches and customer preferences and report to head office
Area sales Manager
VIROLA SHOES PVT LTD
10.2011 - 06.2013
- Managing the sales in distribution channel, large format doors and Key accounts
- Monitor the performance of distributor network in the market
- Organizing sales visits as per defined market coverage plan
- Establishing new business opportunities
- Dealing with staffing, interviewing potential staff, performance review and conducting appraisals
- Represent the brand in trade fair to promote the brand
- Customer complaint handling and monitor customer satisfaction.
- Built lasting relationships with clients through outstanding customer service interactions.
Area sales Manager
M&B FOOTWEAR PVT LTD
09.2006 - 09.2011
- Managing the total sale of west in key accounts, large format store & EBO
- Executed proven strategies to hit sales quota and help company achieve goals.
- To handle sales tracking and reporting of the staff in store and in large format store
- Maintain VM standards, window display and merchandising
- To collect the daily sales reports to analysis and plan relevant action plans.
- Demonstrating and explaining products to the channel partners
- Reviewing sales performance and taking corrective measures
Sale Officer
RICOSSA MARKETING PVT LTD
10.2002 - 08.2006
- Manage the premium LFS/Departmental stores/MBO (shopper stop, Lifestyle, central) for travel bags
- Assorted planning across categories to cover all price points and shelf share
- Ensuring timely new listing, SKU level penetration & drive secondary sales
- Ensuring high fill rates by initiating timely stock transfers from CNF agent to Bhiwandi warehouse
- Benchmark competition product & activities & update to the HO
- Recruiting/hiring/ training staff for large format stores.
Education
BACHELOR of Commerce -
S.K SOMAIYA college of Arts and commerce
GRADUATION Diploma - Advertising & Public relation
KC college of Management studies
2000
Skills
- Operational Efficiency
- Corrective Actions
- Profitability Assessments
- Customer Service and Assistance
- Accessories and Footwear
- Sales Training
- Outgoing personality
- Market and Competitive Analysis
- Store Displays
- Sales Team Supervision
Accomplishments
- Handled west region for fashion & lifestyle brand in key accounts, modern trade , EBO & distribution channel.
- Appointments of the distributors for west zone & relaunched 2GO brand in west zone.
- Multitasking of various profile assign in my role.
- Supervised team of 42 staff members.
Languages known
English
Hindi
Marathi
Malayalam
INTERESTS AND HOBBIES
- Enthusiastic home gardner & aquarium hobbyist
- Long drive & listening to music
- Travelling & exploring food
Thanks & regards.
PRAVIN RAJAN
Timeline
Area Sales Manager
KLEO CONSUMER BRANDS PVT LTD ( Future Lifestyle)
03.2023 - 05.2023
Area Sales Manager
FUTURE LIFESTYLE FASHION LTD
04.2022 - 02.2023
Area Sales Manager
BRANDIS MANUFACTURING & MARKETING PVT LTD
12.2016 - 04.2020
Area Sales Manager
BAGZONE LIFESTYLE PVT LTD
07.2013 - 10.2016
Area sales Manager
VIROLA SHOES PVT LTD
10.2011 - 06.2013
Area sales Manager
M&B FOOTWEAR PVT LTD
09.2006 - 09.2011
Sale Officer
RICOSSA MARKETING PVT LTD
10.2002 - 08.2006
BACHELOR of Commerce -
S.K SOMAIYA college of Arts and commerce
GRADUATION Diploma - Advertising & Public relation
KC college of Management studies
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