Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

PRAVIN R KARWADE

Nagpur

Summary

Vendor management, sales training, data analytics, and marketing research.

Demonstrated success in developing strategic marketing plans, increasing brand visibility, and executing BTL activations. Skilled in cross-selling and up-selling to drive revenue growth and achieve business objectives. Maintaining and managing existing accounts to ensure business sustainability, organizing promotional programs, and participating in exhibitions for greater brand visibility. Expertise in creating a marketing program for retail outlets. Strong project management skills, such as time management, organization, and leadership, have been gained through managing numerous projects. Developing new clients and negotiating with them to secure profitable business.

Overview

13
13
years of professional experience

Work History

Marketing Executive

Varun Beverages Limited
Vidrbha
02.2024 - Current
  • Assisted in executing regional BTL activations and visibility campaigns in line with brand objectives.
  • Supported the implementation of planograms and ensured effective cooler merchandising across general trade and modern trade outlets.
  • Coordinated with sales teams to ensure that monthly activation targets were achieved across assigned territories.
  • Managed the placement and maintenance of POS materials in key outlets, ensuring compliance with brand guidelines.
  • Conducted regular market visits to track execution and identify visibility improvement opportunities.
  • Maintained vendor coordination for quick deployment of marketing assets and activations.
  • Played a key role in seasonal campaigns and new product launches in the Nagpur territory.
    Supported in tracking the execution KPIs and reporting outcomes to the regional Trade Marketing Manager.
  • Coordinated promotional campaigns across various channels to increase product awareness.
  • Conducted competitor analysis to identify opportunities for differentiation in the market.
  • Organized events and trade shows to showcase products and connect with potential clients.

Marketing Executive

Wellness Forever Medicare Ltd.
Vidarbha
12.2022 - 01.2024
  • Company Overview: Wellness Forever is a pharmacy and wellness store chain that offers a variety of products and services for health and wellness.
  • BTL activations in the region.
  • Assisted in developing and executing marketing campaigns to drive lead generation and support sales efforts.
  • Collaborated with the design team to create visually appealing marketing materials, such as brochures, presentations, and advertisements.
  • Tracked and reported on campaign performance, providing recommendations for improvement based on data analysis.
  • Developed and executed comprehensive marketing strategies to drive brand awareness and increase customer acquisition.
  • Launching a New Store and creating a BTL plan as per the tentative targets.

Marketing Coordinator

Sony India Ltd.
Vidarbha
02.2021 - 12.2022
  • Company Overview: Electronics Industry
  • To deployment of all marketing Collateral in each store.
  • Coordination with vendors for implementation of Signage, in-shop branding.
  • Execution of all the changing point of monthly Visual Merchandise Display guideline (VMD) for all categories.
  • Arranged side-by-side display as per planogramming for better comparison with competitors.
  • To monitor adherence to placement merchandising norms through regular market audits To drive.
  • Execution of the BTL marketing activities in coordination with Branch Sales Team.

Activation Executive

Diageo indea Ltd.
Nagpur
03.2014 - 02.2021
  • Company Overview: Beverage Company
  • Managing all major outlets across Nagpur City including clubs, pubs, lounges, and restaurants.
  • Promoting the company's flagship brand at promotional outlets while managing merchandise placement at other outlets.
  • Providing daily updates on promotional activities and submitting a daily coverage report to the senior management.
  • Strategically planning and organizing the company's brands in sequence within the outlets using planogramming techniques.
  • Ensuring the availability of brands within the outlets by conducting regular checks.

Junior Sales Executive

Nimbus Beverages
Nagpur
04.2012 - 06.2016
  • Company Overview: Beverage Company
  • Developing new clients and negotiating with them for securing profitable business.
  • Maintaining and managing existing accounts to ensure business sustainability.
  • Organizing promotional programs & participating in exhibitions for greater brand visibility.
  • Appointing distributors in various areas of Nagpur to ensure regular goods distribution.

Sales Officer

Pyramid Pure Beverages
Nagpur
07.2013 - 01.2014
  • Company Overview: Beverage Company
  • Proficient in managing sales and marketing operations to drive sales growth and achieve organizational objectives.
  • Appointing distributors in various areas of Nagpur to ensure regular goods distribution.
  • Collecting retailer data regularly to provide excellent service.

Education

MBA - Marketing & HR

Smt, Radhika Tai Pandav College, RTMNU University
Nagpur
01.2020

Bachelors of Arts -

YCMOU
Nagpur
03.2014

Skills

  • MSCIT
  • skilled in Excel, PowerPoint, and email writing Artwork creation on Canva

Websites

Timeline

Marketing Executive

Varun Beverages Limited
02.2024 - Current

Marketing Executive

Wellness Forever Medicare Ltd.
12.2022 - 01.2024

Marketing Coordinator

Sony India Ltd.
02.2021 - 12.2022

Activation Executive

Diageo indea Ltd.
03.2014 - 02.2021

Sales Officer

Pyramid Pure Beverages
07.2013 - 01.2014

Junior Sales Executive

Nimbus Beverages
04.2012 - 06.2016

MBA - Marketing & HR

Smt, Radhika Tai Pandav College, RTMNU University

Bachelors of Arts -

YCMOU

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