PRAVINYA SRINIVASAN
Digital Project Manager
Chennai
Summary
Digital professional with proven track record in project management and strong emphasis on delivering results. Known for effective team collaboration and adaptability to changing project needs. Skilled in project planning, execution, and stakeholder management, with focus on achieving operational excellence.
Overview
2026
2026
years of professional experience
4
4
Certifications
Work History
Digital Project Manager
Annalect - Omnicom Group Inc.
03.2023 - Current
- Collaborated with top brands like Jack Daniels, Woodford Reserve, and agency Energy BBDO by consistently meeting or exceeding expectations for project deliverables and timelines.
- Led client services & brand management by maintaining accurate digital content and marketing assets
- Conducted manual testing & QA on ad creatives, ensuring compliance and performance optimization
- Led Scrum calls and optimized workflow automation between account teams, trafficking, and creative production
- Implemented risk management protocols to minimize potential negative impacts on project outcomes.
- Managed digital asset libraries (BAR+ platform), ensuring compliance with metadata format, usage rights, and security.
Project Management Analyst
Hogarth Worldwide - WPP
07.2022 - 09.2023
- Delivered 150+ digital campaigns on time using JIRA, covering rich media, HTML5, and static banners
- Estimated budgets and managed 30+ programmatic ad campaigns using a data-driven approach
- Developed Gantt charts & timelines to ensure efficient project execution
- Created performance dashboards in Power BI for real-time campaign tracking
- Analyzed project performance data to identify areas of improvement.
- Developed comprehensive project documentation to ensure clear understanding of scope, objectives, and deliverables among all stakeholders.
Digital Account Executive
Amazon Ads
09.2019 - 04.2022
- Managed 100+ advertiser accounts, optimizing sales through strategic ad targeting & campaign execution
- Conducted account health audits to improve CPC, ROAS, CTR, and conversion rates
- Implemented multi-platform ad strategies, improving client retention & engagement
- Leveraged analytics tools to monitor campaign performance closely, identifying areas requiring improvement or optimization in realtime.
Digital Marketing Trainee (Internship)
Extramarks Education Pvt Ltd
- Developed & managed SEO-driven content, email marketing, and social media campaigns
- Created marketing calendars and coordinated with cross-functional teams for campaign execution
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Education
Master of Business Administration -
University of Madras
Bachelor of Engineering - undefined
Velammal Engineering College
Skills
Smartsheets
undefinedCertification
Certified Associate in Project Management (CAPM)
Timeline
Digital Project Manager
Annalect - Omnicom Group Inc.
03.2023 - Current
Project Management Analyst
Hogarth Worldwide - WPP
07.2022 - 09.2023
Digital Account Executive
Amazon Ads
09.2019 - 04.2022
Bachelor of Engineering - undefined
Velammal Engineering College
Digital Marketing Trainee (Internship)
Extramarks Education Pvt Ltd
Master of Business Administration -
University of Madras
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