PRAVEEN AGRAWAL

Co-founded and helped scale one of India's largest consumer internet platforms in the learning and career-upskilling category.

Scale & Business Impact

• Scaled Testbook to 40M+ users and 2.5M+ active paid subscribers over 10 years
• Helped scale the business to ~$30M+ ARR business and 15mn MAU
• Scaled platform infrastructure across 1000+ fragmented categories and 12+ languages
• Maintained 40+ NPS while scaling engagement, platform complexity, and distributed execution systems
• Built systems and workflows supporting 2,000+ contributors across content, teaching, design, translation, and review functions

Strategy, Product & Platform Leadership

• Identified long-tail search intent as a key acquisition lever, designed a very innovative idea that helped drive 60%+ organic acquisition
• Designed engagement systems around recurring user behavior, retention loops, and habit formation
• Built personalization and recommendation frameworks using behavioral analysis and user feedback loops
• Worked closely with product and engineering teams on discovery, interaction, and engagement challenges at scale
• Early adopter of AI-assisted workflows, reducing production costs by more than 80%
• Influenced monetization, GTM positioning, roadmap direction, and category expansion across multiple business lines

User Behavior, Experience & Retention

• Spent extensive time with users across Tier-2/3/4 markets to understand behavioral patterns, trust drivers, and adoption barriers
• Built feedback-led product improvements through direct interaction with users over multiple years
• Built instructor-facing feedback loops, giving real-time visibility into learner understanding and participation patterns
• Redesigned the live-class experience to improve moderation, participation, and engagement at scale
• Improved course completion rates from ~30% to ~70% by redesigning classroom interaction and participation systems
• Designed high-fidelity exam simulation experiences by closely replicating actual interfaces, workflows, and interaction patterns

Systems, Scale & Organizational Leverage

• Built a freelancer-led creation and review ecosystem that enabled expansion across 800+ fragmented categories with lean teams
• Designed review and quality systems that maintained high accuracy across large-scale distributed workflows
• Built remote execution systems supporting 300–400 daily live sessions across ~20 operating hours
• Created scalable Instructor and SME training frameworks that improved hiring velocity and remote onboarding quality
• Solved scale and coordination challenges across fragmented workflows, languages, and contributor networks
• Led cross-functional initiatives spanning product, growth, engagement, distributed systems, and business strategy

Key Initiatives

• Launched Testbook Current Affairs App, identifying a key user behavior and scaling it to 10M+ downloads, making it India's top-ranked education apps
• Built scalable discovery and information systems that became major organic acquisition and brand discovery channels
• Co-created Testbook SmartBooks in partnership with S. Chand, integrating data-driven insights into offline learning products
• Helped pioneer subscription-led learning models within the Indian education ecosystem
• Led high-scale initiatives for one of India's largest recruitment-driven user cohorts, driving significant platform adoption and category trust at scale
• Helped establish Testbook as a category leader in large-scale government exam preparation through product reliability, exam-quality replication, and high content trust

Advising multiple early-stage startups across product strategy, growth systems, engagement design, AI-assisted workflows, monetization, and platform scaling.

• Working closely with founders on product positioning, user behavior, engagement loops, and growth strategy
• Helping teams structure scalable workflows, operating systems, and AI-assisted execution models
• Advising on monetization design, retention systems, marketplace dynamics, and platform expansion
• Supporting cross-functional execution across product, growth, operations, and business strategy

Worked on optical fiber-based biosensors for biomedical engineering applications as part of ongoing research initiatives at IIT Bombay.

• Contributed to research involving optical sensing systems, biomedical applications, experimentation, and analytical modeling
• Worked on exploratory and implementation-oriented research problems involving precision systems and applied engineering
• Built strong foundations in structured experimentation, analytical reasoning, and first-principles problem solving
• Extended earlier research work from B.Tech project involving magnetic nanoparticles and chemical-property modification for targeted drug delivery and biomedical applications

Early exposure to how large global organizations operate across geographies, business functions, enterprise processes, and large B2B client environments.

• Gained understanding of enterprise systems, business workflows, execution rigor, and large-scale organizational coordination
• Observed how globally distributed teams and processes operate cohesively across large client and business ecosystems
• Built early exposure to structured execution, stakeholder coordination, process orientation, and organizational systems thinking
• Developed appreciation for operational discipline, people systems, and scalable organizational culture within large enterprises