Praveen Thiru
Strategic Analytics & Insights Leader
Bangalore
Summary
Strategic Insights & Analytics leader with 13+ years of experience driving data-led commercial decisions across global technology-enabled marketplaces (Target, Flipkart, eBay). Proven track record of building and leading Strategic Insights (CoE-style) functions, driving Rhythm of Business (RoB) cadences, and influencing $1B+ GMV through structured problem solving, KPI-driven insights, and executive storytelling.
Expert in translating complex data into actionable business strategies, building robust fact bases, and partnering cross-functionally to deliver large-scale commercial transformation initiatives. Strong experience operating in platform (two-sided marketplace) environments with supplier and customer dynamics analogous to B2B ecosystems.
Overview
13
13
years of professional experience
4
4
Certifications
Work History
Senior Manager, Category Intelligence (Strategic Insights CoE)
TARGET CORPORATION
06.2024 - 12.2025
- Led a Strategic Insights function (CoE model) driving a 360 view of commercial performance across marketplace categories, enabling executive decision-making and transformation initiatives.
- Built and scaled a Strategic Insights CoE supporting 5 BUs and 1,500+ sellers, delivering data-driven insights to accelerate growth, improve efficiency, and guide investment decisions
- Owned Rhythm of Business (RoB) including QBRs, WBRs, and executive dashboards, tracking KPIs and surfacing actionable insights for leadership
- Developed structured fact bases and analytical frameworks (3C: Category, Competition, Consumer) to identify whitespace opportunities and drive $1B+ GMV influence
- Generated 2,500+ assortment recommendations (viral trends, brands, item gaps) with 42% adoption, adding 28K SKUs and $5.2M incremental GMV
- Built seller performance segmentation (tiering framework) improving focus on high-value partners and driving 10% GMV lift
- Created pricing and referral rate analytics uncovering inefficiencies and unlocking $4.5M incremental revenue
- Designed and implemented KPI dashboards and performance tracking mechanisms to monitor business health and proactively identify optimization opportunities
- Partnered with senior leadership to redesign operating model aligned to OKRs, improving speed-to-insight by 25% and team productivity
- Acted as an internal strategy consultant, influencing cross-functional stakeholders across category, product, and marketplace teams
Analytics Manager (Strategy & Transformation)
FLIPKART
04.2021 - 05.2024
- Drove commercial strategy and transformation initiatives through advanced analytics, market intelligence, and cross-functional program execution.
- Led a 10-member team delivering data-driven commercial insights aligned to organizational OKRs and growth priorities
- Built business cases, financial models, and hypothesis-driven analyses to support assortment expansion and revenue growth initiatives
- Unlocked ₹150 Cr+ monthly GMV via data-led selection expansion and 80K+ SKU additions
- Designed market share and competitive intelligence frameworks enabling leadership to track performance and guide GTM decisions
- Developed district-level segmentation model identifying ₹25,000 Cr+ whitespace opportunity for GTM prioritization
- Built demand forecasting models across business cycles enabling structured planning and executive decision-making
- Partnered cross-functionally with product, category, and marketing teams to execute strategic initiatives and drive adoption
- Delivered executive dashboards and insights frameworks improving visibility into performance and decision speed
Risk Policy & Analytics Manager
EBAY INC.
03.2018 - 02.2021
- Led global analytics for seller onboarding and marketplace risk strategy across US, UK, AU, and DE markets
- Managed $140M risk budget through analytical optimization of loss funnels and performance drivers
- Delivered $2.5M incremental GMV through onboarding optimization and reduced friction for low-risk sellers
- Reduced operational costs by $1M via automation and process redesign
- Built executive-level insights and reporting frameworks to support strategic decisions
Lead Business Consultant
MANTHAN SYSTEMS
02.2016 - 02.2018
- Delivered analytics-led consulting engagements including business case development, A/B testing insights, and performance optimization
- Partnered with product and business teams to translate data insights into strategic recommendations
Capacity Planner
AMAZON
05.2015 - 01.2016
- Built forecasting and operational analytics models improving global service efficiency and planning accuracy
Assistant Manager
LATENTVIEW ANALYTICS
04.2013 - 04.2015
- Developed predictive models (churn, propensity) and CXO-level analytics frameworks enabling data-driven decision-making
Education
MBA - Marketing, Strategy & Systems
Indian Institute of Management Lucknow
Bachelor of Engineering - Computer Science
Anna University
Skills
Strategic Insights CoE Leadership
Certification
Generative AI for Business Transformation – Purdue University (2026, ongoing)
TARGET ROLE ALIGNMENT
- Strategic Insights CoE leadership with strong alignment to Commercial Strategy & Transformation
- Deep experience in Rhythm of Business, KPI tracking, and executive reporting
- Proven ability to drive transformation through data, business cases, and cross-functional execution
- Strong experience in platform-based business models with supplier (seller) and customer dynamics (B2B + B2C hybrid)
Timeline
Senior Manager, Category Intelligence (Strategic Insights CoE)
TARGET CORPORATION
06.2024 - 12.2025
Analytics Manager (Strategy & Transformation)
FLIPKART
04.2021 - 05.2024
Risk Policy & Analytics Manager
EBAY INC.
03.2018 - 02.2021
Lead Business Consultant
MANTHAN SYSTEMS
02.2016 - 02.2018
Capacity Planner
AMAZON
05.2015 - 01.2016
Assistant Manager
LATENTVIEW ANALYTICS
04.2013 - 04.2015
MBA - Marketing, Strategy & Systems
Indian Institute of Management Lucknow
Bachelor of Engineering - Computer Science
Anna University