Prayag Bhatia

• Invested in & currently mentoring a start-up focused on B2B Manufacturing SaaS solution for discrete manufacturing industry.
• Helped shape Overall Strategic Direction, Product & Market Strategy, Product Planning, Wireframing, Branding Strategy as well as Technology Evaluation.

Portfolios Managed

• Platform readiness & validation - All International Markets
• BI Migration All Clients - APMEA
• BI Migration Coca Cola - All International Markets (non-US)

Responsible for Platform (NIQ Discover) readiness / Validation / Deployment across International Markets. Interface with Product & In-Market on critical Product Gaps and Prioritization.

Additionally responsible for BI Migration to New Platform across APMEA region.

Key Achievements

• Delivered >100 transitions during the first year of the program; program on road to deliver 5000+ transitions in 2023.
• Laid foundation of Quality / Validation / Readiness to ensure smooth migration for existing customers.
• Laid foundation for migration of over 1500 BI deliverables as well as over 5K users within Coca-Cola globally

Portfolio Managed: Measurement Product Leadership APAC

• Responsible for Product Strategy for Measurement Business Across South Asia (IN, BD, SL, NP), Southeast Asia (ID, SG, MY, TH, VN, PH & MM) & Developed Asia (KR, TW, HK)
• Chart out Product Strategy, Vision & Roadmaps to Enhance existing portfolio of product & services as well as Launch New / Innovations across the region
• Lead & Inspire a team of Sr / VP Level In-Market Product Leaders to achieve Business & Product Objectives for the region
• Prior to global restructuring also led a team of Data Scientists & Operations leaders In-Market overseeing Regional / Local Innovation & Execution
• Heavily engaged across Global / Regional / Local Leadership & Functions (Tech, Ops, Data Science, Data Acquisition, Sales & Consulting) to ensure Ideation, Discovery, Conceptualization, Development & Deployment of Product Roadmaps.

Key Achievements

• Pivotal role in ensuring APAC as fastest growth and most invested region within NielsenIQ portfolio during the stint.
• Managed upward of 50M USD Operations Cost Centre across Asia and delivered >10% Productivity through optimization and internal streamlining of processes.

Portfolio Managed: Predict / Activate Product Lead, Developing Markets.

• Lead Discovery Team focused on Developing Markets Product needs within Analytics & Sales Force Activation space. Portfolio of products included In-Store Measurement, Trade / GTM Activation, Pricing & Promotion, Assortment Analytics plus other advanced analytical solutions.

Achievements

• Product review of over 69 countries completed in record time of 3 months to provide recommendations on future roadmap and growth opportunities.

Portfolio Managed

• Product Tech & Ops Lead - South Asia
• Lead - Strategic Alliances & Acquisitions
• Chief Wellness Officer

Portfolio 1 - Product, Tech & Ops lead

Part of Country (Regional) Leadership with direct line reporting to Global Chief Product, Technology & Operation Officer of Nielsen.

Lead a 3000+ team across Operations, Data Science, Product & Technology to help deliver Nielsen Connect Business vision.

Responsible for Planning and Operational Execution / Delivery of existing / new strategic initiatives, ownership of product roadmaps including Pricing & GTM related to all products under this BU covering South Asia markets (India, Bangladesh, Sri Lanka & Nepal).

Portfolio 2 - Lead - Strategic Alliances

Responsible for Strategic Partnerships, Investments, Acquisition & Divestitures across South Asia. Led investments in Retail Tech Start-ups & Partnered with multiple AI / Data Tech platforms to deliver innovation during the tenure.

Portfolio 3 - Chief Wellness Officer - South Asia

Added corporate impact responsibility - Architected & Launched multiple engagement programs (Mental Wellness, Physical Fitness etc) to improve overall health awareness quotient of associates. 0.5 MT weight loss delivered in 3 months.

Marquee Clients Managed: Coca-Cola, PepsiCo, RB, GSK, Unilever, P&G, ITC, Britannia, PMI, BAT, JTI, Diageo, UB, USL + many other CPG Giants

Key Achievements

• Architected & delivered a 5 Year Product Vision between 2015 & 2019. Helped turn around business from single digit negative to double digit growth during the term.
• Delivered multiple innovations in Retail Tech & Ecommerce space - recognized via US Patent in field of Data Science application.
• Led investment in an undisclosed partner*’ to revolutionize traditional trade data based products. Also led key divestitures of sizeable* commercial value (*confidential)
• Led Nielsen South Asia’s external partnerships to use technology to evolve existing business (Data Collection, Processing, and Analytics) through application of Image Recognition, Audio Analytics, Big-Consumer data in measurement products, Platforms for processing and analytics.
• Attended the Nielsen Leadership Program 2015 (NLP’15) (Global Program for potential future leaders) in New York & Tel Aviv

• Key responsibilities included pre-sales technical / data science assessment on New Product / Innovations in measurement as well as analytics domain and client engagement on providing technical / data science resolution to existing Product related gaps & opportunities across clients in the region
• Closely work with multiple internal stakeholders in meeting client technical (data science) requirements around innovation

Marquee Clients Managed: Coca-Cola, PepsiCo, RB, GSK, Unilever, P&G, PMI, BAT, JTI + many other CPG Giants

Achievements

• Helped re-craft and evolve data science methodology for Beverage measurement product.
• Reshaped the product in Bangladesh to update to latest methodologies and sustain a multi-million-dollar business.

• Lead Nielsen's PepsiCo India business

Key Achievements

• Nielsen won the best agency partner award by Year 2 and the Account team was awarded "PepsiCo Stars" award.
• Award from PepsiCo in contribution to their Integrated Business Plan (IBP)
• Won Global Ideas in Practice award; invited to present innovation to Nielsen Global Leadership Meet 2013. Later transformed into a patent to measure E-commerce.

Portfolio Managed

• Corporate, Strategic & Product Planning
• Additional Responsibility: Marketing (National Manager)

About AMIPL: Subsidiary of Aqua Montana gmbh, a German Soft Beverage Company specializing in Mineral Water, Enhanced Waters, Niche Health Beverages with significant presence in Europe particularly Germany. AMIPL launched an Innovative range of Soft Liquid Beverages in India in 2009

Profile: Founding Member of the company India Operations. Primarily Responsible for Business & Strategic Planning, Budgeting & Forecasting, Product Planning/Development, Market Planning and Entry Strategy including related research (Segment Study- Beverages)

Also responsible for Marketing focused on Experiential Marketing (BTL) & Strategic PR.

Key Achievements:

• Agile transformation of the Business Model from an Import & Sell based operations to a Local Manufacturing based operations within a span of 6 months.
• Handled multiple aspects - Planning & Positioning of the Product Portfolio, Product Formulation & Design, Research & Consumer Insights, Ensuring Statutory Compliance with FSSAI (equivalent of Food & Drug Administration), Marketing Support.
• Launched products in 3 Key Markets within a short span of 9 months from company formation in India

Key Responsibility: Product & Market Planning

About UMC: Ultra Motors was an electric vehicle start-up based in UK. UMC launched its Electric Two Wheelers across India through exclusive retail outlets. The business is now taken over by Hero (under the Hero Electric Moniker)

Profile: Responsible for Planning, Managing, and Coordinating a wide portfolio including Business & Product Planning, Branding, Positioning, Communication Strategy, PR Co-ordination, Consumer Insights & Business Intelligence for Electric Vehicles Category

Additionally handling support functions with respect to Dealer Management Systems, CRM, and Business Performance & Information Systems

Key Achievements

• Handled a very wide portfolio directly reporting to the Marketing Director - Consumer Research, Market Sizing, Business Case & Investment Relation, Product Planning, Marketing (ATL & BTL) / PR, Showroom Design & Development, Web Presence, CRM
• Launched a complex category like EV within 18 months of inception with retail / dealership presence of over 100 showrooms across country by start of year 3.

• Partnership venture in the Heavy Industry domain based out of Jeddah, KSA
• Profile: Full Operations as well as P&L accountability for the venture (Iron & Steel Plant).

Achievements

• Set-up Metal recycling operations including domestic sourcing, recycling units (Bundling & Shredding) and Export Operations in record time of 7 months from the data of business registration.

Portfolio:

• Client Service Executive
• Sr Analytic Consulting Executive

As Client Service Executive

• Analysis of Retail data and providing insights into the Market and Performance of Client’s Brands as well as Competition, and facilitate Marketing Decisions.
• To handle Customized Projects and studies conducted by the clients to meet various Marketing & Business Objectives. Responsible for new business generation for the Retail business

As Analytics Consulting Executive

• Higher order analysis of Retail Audit Data through application of Nielsen Proprietary Models and Statistical Analysis Techniques to create a decision support system for Marketing Functions for various Brands.
• Additionally responsible for New Product Development in the area of Analytic Consulting working with Indian Statistical Institute, Kolkata faculty

Key Achievements

• Worked with marquee clients like Gillette / P&G, Unilever, ITC, PepsiCo, Coca-Cola, Philips, Tetrapak, Airtel & Idea Telecom.
• Created innovations early on in career in the in-store measurement space.
• Multiple internal recognition / awards as Young / Emerging Leader

Project Overview: Exploring business expansion in emerging channels for pre-owned car finance industry - A survey on workshops and service stations to explore its feasibility as a channel.

Achievements:

• Single handedly covered over 1000 potential channel partners
• Created statistical evaluation criteria to shortlist 50 partners for the Bank. (ICICI is one of the largest lenders in this segment)