Preeta Sanjith
Gurugram
Summary
Dynamic market research leader with a proven track record at NielsenIQ, adept in brand track and strategic thinking. Spearheaded transformative client solutions, achieving sustainable growth and doubling revenue for key accounts. Excels in leveraging market research methodologies and continuous improvement strategies to deliver impactful insights and drive business development.
Overview
24
24
years of professional experience
Work History
Director
NielsenIQ
Mumbai
10.2022 - Current
- Responsible for handling global clients to ensure that NIQ understands and caters to the client needs
- Accountable for commercial partnership with the client
- Responsible for providing visibility to the right NIQ capabilities for your needs
- Responsible for bringing perspective on critical industry trends for the clients
- Key Clients: Unilever, Mondelez, Kenvue, Pepsico
Executive Director
Aeon Market Research Pvt. Ltd.
Gurgaon
08.2021 - 10.2022
- Set up research and consulting practice, starting from client need prospecting, structure solution and right mix of external and internal partners
- Set up teams & implementation of solutions to ensure right business impact
- Set up digital marketing and PR to ensure visibility and brand equity
- Set up practical online market research course in partnership with MIT Pune
- Responsible for entire content creation and management of the course
- Leading the Consumer Insights division for Aeon pan India
- Responsible for setting up a hiring & training process and system for new recruits
- Key Clients: Vivo, Tata, Navi Technology, BCG, Reliance Retail, Dmart, PARC, Croma, Desai Foods, GMR, Ambuja Cement, Vahak, etc
Commercial Lead
Novus Insights
Gurgaon
10.2020 - 08.2021
- Set up research and consulting practice, starting from client need prospecting, structure solution and right mix of external and internal partners
- Set up teams & implementation of solutions to ensure right business impact
- Supporting brand stakeholders by understanding & translating business need and objectives into comprehensive research initiatives that drive decision and revenue
- Leading the Business Development effort for entire India for Novus Insights
- Responsible for developing training program on research skills for the new recruits
- Key Clients: Vivo, Tata, Navi Technology, BCG, Xiaomi, Maruti Suzuki, etc
Senior Group Manager
GfK
Gurgaon
07.2019 - 09.2020
- Responsible for Primary consumer research and Core Analytics initiatives reporting into Regional Consumer Insights Head
- Led the Gurgaon customized insights team of dynamic insights professionals for GfK Gurgaon
- Revamped Qualitative Insights Practice: Digital Ethnography innovations | Focus Group integration with, Neuro research, Eye tracking & Behavioral data, Measuring Consumer Experience using Emotion as Currency, OTT content evaluation research framework
- Digitization of operations: Led the team to digitize the operations during lockdown & helped migrating clients to digital research methodologies across different research projects
- Worked extensively on brand tracking studies for key automotive clients
- Key Clients: Vivo, Kia Motors, MG Motors, Jeep, Mahindra, Oppo India, PayU, Google, Daikin
Associate Director
Vox Populi Research
Mumbai
07.2018 - 06.2019
- Started up the Quantitative Research practice from scratch & ensured sustainable growth
- Set-up research teams, design SLAs for solutions & implemented the solutions to get multiple clients
- Responsible for 2X times within a year of joining the team
- Responsible for on-boarding multiple new clients to the portfolio
- Key Clients: Tertapak, Danone, General Mills, Edelweiss Finance, Bajaj
Senior Manager
Nielsen Company
Mumbai
06.2017 - 06.2018
- Led the Shopper Insights team for Western India
- Responsible for technology products like eye tracking, neuro science, video analytics
- Led the initiative for new syndicated product development starting from client need prospecting, solution structuring, mix of internal and external partnerships
- Conducted Shopper Marketing workshop for a strategic client for driving better understanding of shopper insights which lead to 2X times revenue growth from the client
- Successfully led a large initiative for tracking Omni channel shopping behavior for a large FMCG client
- Responsible for new product initiatives: Shopper lab, Bill/Basket Analysis, Path Analysis through Wi-Fi meshes
- Key Clients: P&G, Mondelez, Unilever, Marico, D’décor, Westside, Shopper Stop
Head of Product & Marketing
Verona
Mumbai
01.2015 - 04.2017
- Co-founded an Omni channel startup in home services
- Launched transactional website, mobile apps and retail stores across multiple locations
- Responsible for planning and executing ATL and BTL marketing activities
- Defined and monitored KPIs to optimize conversions
- Successfully tied up with multiple hostels, hotels and gated communities
Consultant
01.2012 - 12.2014
- Worked as a freelancer consultant to Feedback Research, Nielsen Dubai and Singapore
- Worked as an external consultant with PayU, Amsterdam to understand feasibility of launching across multiple geographies
Manager
Nielsen Company
Dubai
05.2008 - 12.2010
- Responsible for account management for a portfolio of clients across FMCG, Banking, Retail sectors
- Responsible for revenue and profit targets for the team
- Successfully double revenue for two top clients through impactful insight generation
Research Executive
IMRB International
Mumbai
08.2006 - 04.2008
- Responsible for key account management, project management & insight generation
Relationship Manager
HDFC Bank
Mumbai
05.2005 - 06.2006
- Responsible for managing vendors of Unilever and catering to their working capital needs
- Acquired new clients in Western India
Marketing Executive
Repro India Ltd
Mumbai
04.2001 - 02.2003
- Responsible for selling print-based solutions to the clients
Education
Masters in Management Studies - Marketing
SIMSR
05.2005
Bachelors of Science - Chemistry
Mumbai University
01.2000
Skills
- Market Research Methodologies
- Brand Track
- Campaign & Ad Evaluations
- Segmentation Studies
- Geo Analytics
- Retail Audits
- Eye Tracking
- Neuro Analytics
- Facial Recognition
- CX
- Research
- Pricing Research
- Strategic thinking
- Qualitative research
- Content Creation (EdTech)
- Business Development
- Content writing
- Continuous improvement strategies
Achievements & Recognition
- NielsenIQ, Identified as a top performer in NielsenIQ for 2 consecutive years for overachieving targets as well as participation in many initiatives which have helped NIQ, India. Appointed as Maguire Champion (Revenue discipline process) for 2024.
- Aeon, Set up consumer insights practice within the organization. Set up systems and processes around hiring, project management, digital marketing & quality control. Set up online market research course in affiliation with MIT Pune & approved by MRSI. Revenue of 2 crores within 7 months of set up & a pipeline worth of 4-5 crores. Initiated 12 new clients within 7 months of joining.
- Novus, Started up the Quantitative & Qualitative Research practice from scratch & ensured sustainable growth. Set up standard research framework for campaign evaluation, product and concept test studies, etc. Ensured revenue of 1 crore INR within 6 months of joining the team.
- GfK, Identified as top performer in GfK for methodological innovations and generating business impact through exemplary client service. Successfully led a multi country syndicated tracker to study the impact of pandemic on consumer behavior which helped uncover new business streams for GfK.
- Nielsen, Mumbai, Received global appreciation for exemplary work on helping client get better ROI on their in-store investment through shopper insights. Developed a new syndicated product & created a new revenue to generate new revenue stream. Received multiple client appreciation mails for help in creating business impact through insight generation.
- Verona, Mumbai, Launch of loyalty and subscription programs to ensure 60-70% repeat business. Achieved operational break even within 18 months of the launch.
- Nielsen, Dubai, Fast track promotion to Manager & Senior Manager - identified among top 10% performers in UAE. Received multiple Simply Excellent Awards for exemplary performance.
- HDFC Bank, Mumbai, Received Deal of the Month Award for winning 10 crore deal.
Other notables
- Authored a Book: Magic Within Me. Available on amazon.
- Google Certificate of Online Proficiency (2017). A certified digital marketing professional.
- Active Blogger. Been an active blogger writing about social issues in form of poetry and articles.
Blog
https://preetasanjith.wordpress.com/
Geographicalexperience
- India
- Middle East
- South East
- Europe
Categoryexperience
- FMCG
- Retail
- Finance
- FinTech
- Edtech
- Consumer Durables
- Ecommerce
- Cosmetics
- NGO’s
- Logistics
- Telecom
- Media
- Professional Services
- Travel
Languages
English
First Language
Hindi
Intermediate (B1)
B1
Marathi
Intermediate (B1)
B1
Timeline
Director
NielsenIQ
10.2022 - Current
Executive Director
Aeon Market Research Pvt. Ltd.
08.2021 - 10.2022
Commercial Lead
Novus Insights
10.2020 - 08.2021
Senior Group Manager
GfK
07.2019 - 09.2020
Associate Director
Vox Populi Research
07.2018 - 06.2019
Senior Manager
Nielsen Company
06.2017 - 06.2018
Head of Product & Marketing
Verona
01.2015 - 04.2017
Consultant
01.2012 - 12.2014
Manager
Nielsen Company
05.2008 - 12.2010
Research Executive
IMRB International
08.2006 - 04.2008
Relationship Manager
HDFC Bank
05.2005 - 06.2006
Marketing Executive
Repro India Ltd
04.2001 - 02.2003
Masters in Management Studies - Marketing
SIMSR
Bachelors of Science - Chemistry
Mumbai University
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