Preetam Kumar Barik

Highly motivated and results-driven professional with a strong understanding of business operations and analytical tools for effective data analysis. Proficient in statistics and skilled in solving complex business problems. Experienced in data wrangling, exploration, visualization, and creating dashboards using Excel and Tableau. Proficient in SQL, Excel, Tableau, and Python. Strong interpersonal and communication skills, fostering effective collaboration with colleagues and clients.

Vercel: Vercel Inc., formerly Zeit, is an American cloud platform as a service company known for maintaining the Next.js web development framework.

• Conducted in-depth data analysis using clickstream and digital analytics tools, identifying critical issues, trends, and opportunities in Acquisition, Activation, Transactions, and Conversion Ratios.
• Presented findings to product, marketing, and business teams, leading to data-driven decisions for optimizing product performance.
• Assessed ongoing product initiatives, providing actionable insights to product managers and designers, resulting in iterative improvements to product features and user flows.
• Tracked and analyzed product and marketing funnels, identifying growth opportunities and areas for improvement.
• Collaborated with product managers and designers to uncover reasons for drop points and optimized Funnel, Cohort, Trends, LTV, DAU, MAU, Retention, and user behavior data.
• Created detailed user segments, identifying high, medium, and low activity cohorts and developed strategies to increase the size of high-activity cohorts by 15%.
• Analyzed website and mobile traffic, leading to the creation of user journeys and targeted campaigns, resulting in a 20% increase in conversion rates.
• Defined and monitored success metrics, analyzing product performance, which led to a 25% improvement in user engagement and retention.

• Proficient in data analysis, leveraging clickstream and digital analytics tools.
• Expertise in funnel analysis, cohort analysis, and user behavior tracking.
• Strong track record of delivering data-driven insights and recommendations.
• Skilled in optimizing user experiences to drive engagement and retention.
• Exceptional communication and collaboration skills.