Summary
Overview
Work History
Education
Accomplishments
Timeline
Generic
Preetesh Kundalia

Preetesh Kundalia

General Manager
Mumbai

Summary

A professional with more than 17 years of core experience in Operations, Strategy, and Business Management. With a supreme work ethic and a strong strategic bent of mind, I am always looking for opportunities to do better and try something different, something new, that would benefit the organization. I also look forward to use my experience and expertise to help my the organization reach new heights.

Overview

20
20
years of professional experience
18
18
years of post-secondary education

Work History

General Manager

Crimson Interactive Pvt Ltd
04.2023 - Current
  • Manage P&L for the entire business unit, including business loss and risk minimization through effective rate and cost management strategies.
  • Identify and resolve large business problems through experience, logical reasoning, and customer feedback.
  • Manage profitability of the business by closing a large number of profitable projects through effective and innovative negotiation strategies.
  • Establish a high conversion rate through effective and highly customized solutions for specific customer needs.
  • Review competitor analysis and develop business strategies to retain the organization's position as the top service provider.
  • Track trends and suggest enhancements to both challenge and refine the organization's product offerings.
  • Devise customized business strategies specific to the B2C and B2B markets and play a pivotal role in maintaining good B2B client relationships.
  • Implement business strategies to increase revenue and effectively target new markets.
  • Represent the brand at large international industry events and conferences to interact with prospective clients and maintain existing client relationships.
  • Establish and drive stringent quality protocols and strategies to deliver ideal customer experiences and exceed customer expectations.
  • Review and approve budget implementations and contract negotiations.
  • Supervise vendor management end-to-end.
  • Forecast operational risks through effective analysis of data and identification of the need to stay ahead of competition through innovation.
  • Build and shape senior leadership through training, mentoring, and management.
  • Foresee and implement continuous new product and services through research and innovation to suit changing customer and industry needs and trends.
  • Partake in brainstorming and troubleshooting to devise add-on products and services for a competitive advantage and to serve client needs.
  • Continuously review the suite of products and services for enhancements, changes, or for re-engineering the organization's offerings.
  • Supervise sales and online marketing activities for the business unit, in line with current business trends and changing customer demands.
  • Review overall online marketing performance, including websites, budget allocation to marketing activities, SEO/PPC performance, etc.
  • Approve marketing and sales campaigns to increase the client base and attract more clients.
  • Ideate and oversee development of software and AI tools to solve current business needs.
  • Design effective systems and processes backed by technology and business intelligence to keep track of team and client statistics and data.
  • Automate end-to-end functions as much as possible to ensure effective and efficient turn-around-time.
  • Managing Client invoicing and collections accounts department
  • Maintaining minimum invoicing & collection inefficiency globally (including B2B and B2C)

Assistant General Manager

Crimson Interactive Pvt. Ltd.
Mumbai
07.2018 - 03.2023


  • Review competitor analysis and develop business strategies to retain the organization’s position as the top service provider.
  • Track trends and suggest enhancements to both challenge and refine the organization’s product offerings.
  • Implement business strategies to increase revenue and effectively target new markets.
  • Devise customized business strategies specific to the B2C and B2B and play a pivotal role in maintaining good B2B client relationships.
  • Represent the brand at large international industry events and conferences to interact with prospective clients and maintain existing client relationships.
  • Manage P&L for the entire Business Unit, including business loss and risk minimization through effective rate and cost management strategies.
  • Identify and resolve large business problems through experience, logical reasoning, and customer feedback.
  • Manage profitability of the business by closing a large number of profitable projects through effective and innovative negotiation strategies.
  • Establish a high conversion rate through effective and highly customized solutions for specific customer needs.
  • Establish and drive stringent quality protocols and strategies to deliver ideal customer experiences and exceed customer expectations.
  • Review and approve budget implementations and contract negotiations.
  • Supervise vendor management end-to-end.
  • Forecast operational risks through effective analysis of data and identification of the need to stay ahead of competition through innovation.
  • Build and shape senior leadership through training, mentoring, and management.
  • Foresee and implement continuous new product and services through research and innovation to suit changing customer and industry needs and trends.
  • Partake in brainstorming and troubleshooting to devise add-on products and services for a competitive advantage and to serve client needs.
  • Continuously review the suite of products and services for enhancements, changes, or for re-engineering the organization’s offerings.
  • Supervise sales and online marketing activities for the business unit, in line with current business trends and changing customer demands.
  • Review overall online marketing performance, including, websites, budget allocation to marketing activities, SEO/PPC performance, etc.
  • Approve marketing and sales campaigns to increase client base and attract more clients.
  • Ideate and oversee development of software and AI tools to solve current business needs.
  • Design effective systems and processes backed by technology and business intelligence to keep track of team and client statistics and data.
  • Automate end-to-end functions as much as possible to ensure effective and efficient turn-around-time.

Senior Manager - Operations

Crimson Interactive Pvt. Ltd.
Mumbai
07.2012 - 06.2018
  • Increased client conversion through smart strategies and steps to fulfill client requirements with the best rates.
  • Closely reviewed analyzed client feedback to devise enhancements and determine changes to existing/new products and services in line with client expectations.
  • Managed all aspects of the Client Servicing department, including client-facing teams and Client Relationship Management teams.
  • Checked repeat and new client ratios and direct the sales and marketing teams toward retaining/acquiring new clients.
  • Regularly reviewed and updated/changed offer pricing/service rates, in line with competition to retain the organization as the service provider of choice.
  • Overseen the project management teams to ensure seamless project management and customer delivery.
  • Approved project and vendor budgets while retaining profit margins on projects.
  • Reviewed and approved/changed hiring strategies for onboarding the best quality vendors to the project.
  • Established stringent quality protocols and strategies to maintain quality KPIs as per industry benchmarks.
  • Reviewed quality numbers and statistics to check for possible risks and USPs to be visibly and verbally communicated by the sales and marketing teams.
  • Closely analyzed quality complaints and client grievances and decide on the most suitable redressals.
  • Conducted random internal quality audits and checks to ensure consistent inhouse and vendor quality delivery.
  • Planned and overseen strategic, operational, and administrative programs, projects, and/or services of broad significance to the organization within the designated functional area of focus.
  • Established and implemented short- and long-range organizational goals, objectives, strategic plans, policies, and operating procedures; monitors and evaluates programmatic and operational effectiveness, and effects changes required for improvement.
  • Provided strategic advice and recommendations to leadership in the development, implementation, and evaluation of new or modified operating policies, practices, and procedures within the specified functional area of focus.
  • Worked in the Senior Management Team to improve operational systems, processes and policies to support management reporting, information flow and management, business processes and organizational planning.
  • Participated in strategic business initiatives such as bids, RFPs, etc. from an operations point of view.
  • Overseen the management of all operations teams and sub-teams to ensure each team is performing as per expectations.
  • Conducted regular reportee and skip reportee discussions to stay updated with employee feedback and ensure employee satisfaction
  • Approved final budgets/percentages with regard to payout of appraisals, incentives, and annual bonuses.
  • Overseen training needs and initiatives for talent management within the team.

Manager - Client Servicing

Crimson Interactive Pvt. Ltd.
Mumbai
01.2010 - 06.2012
  • Managed internal projects and determined best resource utilization to increase customer satisfaction.
  • Cultivated strong client relationships through the provision of exceptional after-sales service.
  • Regularly interacted with clients through telephone calls, email communications, or face-to-face meetings.
  • Monitored and measured client satisfaction.
  • Inspired repeat business from clients.
  • Offered advice to clients on services and products.
  • Created a positive onboarding experience for new clients.
  • Participated in marketing campaigns.
  • Developed surveys and captured client information.
  • Encouraged revenue growth by inspiring clients to purchase accessories and additional services.
  • Trained and provided overall guidance to client service employees.
  • Tracked client payments and debts for effective financial management.
  • Attended industry-wide seminars and conferences to increase client base and build the brand.

Client Servicing Associate

Crimson Interactive Pvt. Ltd.
Mumbai
05.2007 - 12.2009
  • Responded promptly and professionally to incoming customer inquiries in person, by telephone, or by email.
  • Stayed updated with the knowledge of the organization’s products, services, and customer service policies.
  • Documented customer interactions when necessary, compiled documents, and forwarded information to relevant departments.
  • Simply and clearly responded to customer questions and checked for customer understanding and acceptance.
  • Recommended new products or services or make suggestions for improvements by identifying relevant features and benefits.
  • Assisted clients by demonstrating the use of goods and programs and answering any questions they may have.
  • Participated in training opportunities provided by the organization or by outside entities.
  • Established and maintained good rapport with customers by using positive language and anticipating their needs.
  • Mentored other new team members on processes within the team.

Client Relationship Associate

Zenta Pvt. Ltd.
Mumbai
04.2004 - 10.2005
  • Handled inbound customer calls and ensured effective resolution of their grievances.
  • Met collection targets of overdue payments.
  • Met the defined ATH (Average Time Handling) of each customer call.
  • Acted as an escalation backup for supervisor calls for clients.

Education

Certificate of Higher Education - PG Level Advanced Certification Programme in Sustainable Engineering and Smart Cities

Indian institute of Science
Banglore
09.2024 -

MBA - Business Management

Indian Institute of Management
Kolkata, India
04.2015 - 04.2016

BMS - Management Studies

MKS College of Commerce
Mumbai, India
06.2004 - 04.2007

HSC - Commerce

Hinduja College of Commerce
Mumbai, India
06.2002 - 04.2004

SSC -

The Bishops School
Mumbai, India
07.1989 - 04.2002

Accomplishments

  • Won the Best Innovation Award in April 2015
  • Won the Best Team Award in April 2017
  • Won the Best Team Award in April 2019
  • Won the Best Team Award in April 2022
  • Won the Best Leader Award in April 2023
  • Won the Best Team Award in April 2024

Timeline

Certificate of Higher Education - PG Level Advanced Certification Programme in Sustainable Engineering and Smart Cities

Indian institute of Science
09.2024 -

General Manager

Crimson Interactive Pvt Ltd
04.2023 - Current

Assistant General Manager

Crimson Interactive Pvt. Ltd.
07.2018 - 03.2023

MBA - Business Management

Indian Institute of Management
04.2015 - 04.2016

Senior Manager - Operations

Crimson Interactive Pvt. Ltd.
07.2012 - 06.2018

Manager - Client Servicing

Crimson Interactive Pvt. Ltd.
01.2010 - 06.2012

Client Servicing Associate

Crimson Interactive Pvt. Ltd.
05.2007 - 12.2009

BMS - Management Studies

MKS College of Commerce
06.2004 - 04.2007

Client Relationship Associate

Zenta Pvt. Ltd.
04.2004 - 10.2005

HSC - Commerce

Hinduja College of Commerce
06.2002 - 04.2004

SSC -

The Bishops School
07.1989 - 04.2002
Preetesh KundaliaGeneral Manager