Preethi Siva
Digital Marketing Strategist
Singanallur
Overview
10
10
years of professional experience
9
9
years of post-secondary education
Work History
Digital Marketing Strategist
Synovers
09.2022 - 05.2024
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Increased website traffic with targeted SEO strategies and keyword research.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
- Mentored junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Implemented effective remarketing strategies targeting past website visitors who did not convert during their initial visit.
- Implemented conversion rate optimization techniques to drive sales and improve ROI on marketing spend.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
SENIOR SEO ANALYST
ANGLER TECHNOLOGIES
11.2019 - 4 2021
- Implementing SEO strategies for organic traffic using Content Marketing strategies.
- Executing PPC Campaign for Lead Generation, Executing Quora Ads for increasing traffic and enquiry.
- Implementing the Social Media Engagement strategies and campaigns (FB, Insta, Linkedin).
- Implemented schema markup to enhance search engine result page listings for improved click-through rates.
- Improved website rankings by conducting comprehensive SEO audits and implementing strategic optimization techniques.
- Utilized analytical tools such as Google Analytics and Search Console to monitor website performance and identify areas for improvement.
- Conducted market research and competitor analysis to inform search marketing strategies.
SENIOR DIGITAL MARKETING EXECUTIVE
ZEBOTO
12.2017 - 10.2019
- Interfaced with digital marketing team and formulate the SEO strategy for the firm, Worked in deployed tools like Google Keyword Planners, Moz, Screaming Frog, Google Trends, Google Analytics etc to generate relevant SEO Contents, Social Media Engagement strategies and implementing campaigns, Linkedin Campaign and Monitoring, Analyzing the website traffic through google analytics and generating the monthly reports
SENIOR DIGITAL MARKETING EXECUTIVE
SEARCH N SCORE SOLUTIONS
05.2014 - 05.2017
- Optimizing the website and ensure search engine visibility, Implementing On Page and Link Building strategies to make the client websites reach its google page rank, Performing SEO Site Audits and Analysis, Analyzing and researching keywords related to client website through keyword research tools, Conducting Competitor Analysis to identify improvements in website ranking
Education
MBA IN INFORMATION SYSTEM -
BHARATHIAR UNIVERSITY
01.2016 - 04.2018
BACHELOR OF COMPUTER SCIENCE ENGINEERING - undefined
PPG INSTITUTE OF TECHNOLOGY
01.2010 - 04.2014
HIGHER SECONDARY EDUCATION - undefined
ST.JOSEPH MARTIC HIGHER SECONDARY SCHOOL
01.2008 - 04.2010
SSLC - undefined
PSGR KRISHNAMMAL HIGHER SECONDARY SCHOOL FOR GIRLS, COIMBATORE
Skills
SEO
Personal Information
- Date of Birth: 06/06/1993
- Marital Status: Single
Timeline
Digital Marketing Strategist
Synovers
09.2022 - 05.2024
SENIOR SEO ANALYST
ANGLER TECHNOLOGIES
11.2019 - 4 2021
SENIOR DIGITAL MARKETING EXECUTIVE
ZEBOTO
12.2017 - 10.2019
MBA IN INFORMATION SYSTEM -
BHARATHIAR UNIVERSITY
01.2016 - 04.2018
SENIOR DIGITAL MARKETING EXECUTIVE
SEARCH N SCORE SOLUTIONS
05.2014 - 05.2017
BACHELOR OF COMPUTER SCIENCE ENGINEERING - undefined
PPG INSTITUTE OF TECHNOLOGY
01.2010 - 04.2014
HIGHER SECONDARY EDUCATION - undefined
ST.JOSEPH MARTIC HIGHER SECONDARY SCHOOL
01.2008 - 04.2010
SSLC - undefined
PSGR KRISHNAMMAL HIGHER SECONDARY SCHOOL FOR GIRLS, COIMBATORE
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