Jaya Preethi S
Chennai
Summary
Results-driven digital marketing executive with a strong focus on SEO optimization, content creation, and data analysis. Proven ability to enhance brand visibility and drive engagement through strategic paid advertising and social media initiatives.
Overview
3
3
years of professional experience
4
4
Certifications
Work History
Digital Marketing Executive
Sri Aishwarya Sarees
Chennai
07.2025 - 11.2025
- Optimized website content for SEO, improving search rankings and organic traffic.
- Implemented paid advertising strategies across multiple channels to maximize ROI.
- Analyzed data analytics reports to assess campaign performance and inform future strategies.
- Collaborated with cross-functional teams to align marketing initiatives with business goals.
- Conducted competitive analysis to identify opportunities for brand differentiation.
- Drafted persuasive copy for promotional materials, driving interest and sales.
- Designed and executed social media contests to increase user engagement and grow followers.
- Developed and maintained a content calendar to ensure consistent messaging across channels.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Managed SEO activities including keyword research, link building and content optimization.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Collaborated with design teams to create visually appealing graphics for websites and social media posts.
Digital Marketing Executive
Kiwi Nutritech
Chennai
04.2023 - 06.2025
- Managed social media accounts, fostering community engagement and brand loyalty.
- Optimized website content for SEO, improving search rankings and organic traffic.
- Implemented paid advertising strategies across multiple channels to maximize ROI.
- Analyzed data analytics reports to assess campaign performance and inform future strategies.
- Conducted competitive analysis to identify opportunities for brand differentiation.
- Drafted persuasive copy for promotional materials, driving interest and sales.
- Monitored online reputation and responded to customer inquiries promptly and effectively.
- Utilized analytics tools to track user behavior and optimize digital marketing efforts.
- Executed comprehensive market research to identify trends and inform strategic decisions.
- Created engaging content for various digital platforms, enhancing brand visibility and audience interaction.
- Developed and maintained a content calendar to ensure consistent messaging across channels.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Managed SEO activities including keyword research, link building and content optimization.
- Collaborated with design teams to create visually appealing graphics for websites and social media posts.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Evaluated customer feedback and online behavior to refine digital marketing strategies and improve customer engagement.
Education
Bachelor of Engineering - Computer Science Engineering
Jeppiaar Engineering College
Chennai,TN05-2016
Skills
- SEO optimization
- Paid advertising
- Content creation
- Social media strategy
- Persuasive writing
- Competitive analysis
- Content marketing strategy
- Search engine optimization
- Keyword research analysis
- Marketing lead generation
Languages
English
Upper Intermediate (B2)
B2
Certification
Content Marketing Certification [Hubspot Academy]
Timeline
Digital Marketing Executive
Sri Aishwarya Sarees
07.2025 - 11.2025
Digital Marketing Executive
Kiwi Nutritech
04.2023 - 06.2025
Bachelor of Engineering - Computer Science Engineering
Jeppiaar Engineering College