Preethy AK
Chennai
Summary
As a dynamic Director, comprehensive oversight of production is managed with robust project management and decision-making skills. Expertise covers a wide spectrum, including ecommerce operations, strategic planning, and technical aspects. Proficient in coordinating plans and personnel resources, tasks are completed within tight deadlines. Serving in a leadership capacity with a dedication to streamlining operations, reducing costs, and enhancing organizational efficiency. Independent decision-making skills and sound judgment contribute to company success, fostering a culture of innovation. Emphasizing team building and motivation, analytical problem-solving abilities and excellent customer relations skills are utilized to drive results. Proficient in handling multiple projects simultaneously, a commitment to enhancing employee engagement and overall performance is demonstrated through training and morale-building initiatives.
Overview
12
12
years of professional experience
1
1
Certificate
Work History
Director of Ecommerce Operations
Graas.ai
08.2022 - Current
- Demonstrated adeptness in both independent and collaborative teamwork.
- Innately self-motivated, showcasing a heightened sense of personal responsibility.
- Exhibited a proven aptitude for rapid learning and seamless adaptation to new situations.
- Contributed effectively within a team, providing valuable support and guidance.
- Efficiently managed time to ensure the completion of all tasks within specified deadlines.
- Excellent communication skills, both verbal and written.
- Passionate about continuous learning, committed to ongoing improvement.
- Thrived in high-pressure, fast-paced environments.
- Highly organized and detail-oriented, underscored by a robust work ethic.
- Cultivated interpersonal skills, fostering positive relationships.
- Demonstrated problem-solving proficiency by identifying issues, analyzing information, and delivering effective solutions.
- Accommodated flexible work hours, including nights, weekends, and holidays.
- Successfully managed and led 50+ team members, overseeing four large teams with a consistent 360 score of 4.5 and above assessment for two cycles.
- Achieved a minimum 5-10% increase in operational efficiency every quarter.
- Collected and interpreted key metrics to determine which programs met desired outcomes or required further streamlining for success
Transformation Manager, Staff-Ecommerce Specialist
SELLinALL (Acquired by Graas.ai)
12.2021 - Current
- Planned, implemented and tracked sales and marketing strategies to promote brand products. (Under Armour , Puma, GSK.. )
- Implemented Automation process improvement initiatives within department.
- Resource Planning - Recruited and developed employees for Seller Growth team department.
- Defined clear targets, objectives and communicated to other team members.
- Launched quality assurance practices for each phase of development, for example Pricing error (QC improvement SOP formed)
- Established team priorities, maintained schedules and monitored performance.
- Build Dashboard for KPI management and target/achieved comparison
- Assessed each scrum team member's responsibilities and delegated tasks to balance each employee's workload. Used Trello for task Management.
- Worked closely and listened to team members' feedback to identify issues and resolve conflicts.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Met deadlines, exceeding expectations and effectively rolling out Mega A+ campaigns such as 11.11 Singles day, Black Friday.
- Reduced workflow inconsistencies by recruiting and hiring capable staff members
- Maximized performance by monitoring daily activities and mentoring team members.
- Increased profit by streamlining operations.
Team Leader; Staff - Ecommerce Specialist
SELLinALL (Acquired by Graas.ai)
01.2020 - 11.2021
- Onboarded Key accounts like Puma, UA , GSK SEA region and Increased sales from scratch.
- Partnered with managers to identify and capitalize on sales trends and brand initiatives.
- Increased customer retention and satisfaction by closely monitored team member performance and assessing problematic practices.
- Coached team members in customer service techniques, providing feedback and encouragement toward reaching sales goals. Managed 40+ seller accounts.
- Assisted with new hire processing and existing training programs.
- Built strong relationships with customers through positive attitude and attentive response.
- Coordinated weekly meetings for internal and external groups.
- Implemented new working processes to deliver multiple improvements.
Senior Associate
SELLinALL (Acquired by Graas.ai)
10.2018 - 12.2019
- Cultivated and strengthened relationships with new clients and educated clients on account services and capabilities.
- Trained SIRS University members for ESG grant Program about our Product.
- Planned and implemented promotional activities, coordinating with peak selling periods to create sales opportunities.
- Worked on escalations and managing deliverables on time.
- Developed 20+ team members and cultivated collaborative culture.
Logistics Coordinator
India Shopee (Mi Lifestyle)
06.2018 - 09.2018
- Coordinated shipping requests for expedited delivery and documented accurately to achieve correct billing.
- Liaised between warehouse personnel and customer to facilitate account and established strong operations.
- Tracked 500+ orders and notified customers of status or potential delays.
- Processed and entered all customer orders into database and provided proactive customer service for all accounts.
- Maintained damaged goods records, backorder logs and applicable regulatory reporting.
Quality Analyst
DATAVALUE BPO SERVICES
07.2014 - 05.2018
- Developed and maintained quality assurance procedure documentation.
- Compiled and distributed weekly feedback to team leaders and managers to improve service time and quality while increasing productivity.
- Web scrapping, lead generation, address research, telephone research, email research, contact research all research taken care
- Worked on large data scrapping, in 2 weeks delivered 100K data scrapped & QC verified, on time delivery.
Customer Support Executive
Sampark Logistics
08.2011 - 03.2012
- Provided excellent customer service by efficiently resolving issues and responding to inquiries.
- Maintained consistent communication with leadership team to manage customer service effectiveness by monitoring performance and assessing metrics.
- Inbound calls never missed and handle off boarding escalations in polite way, making customers understand situation. Which held in retention of clients.
- Managed in average 60 to 70 inbound calls per day.
Customer Care Representative
Peak Technologies
02.2010 - 06.2011
- Entered customer data into company databases, including demographics and preferences.
- Created customer profiles by answering questions and providing tailored experiences based on interests and agendas.
- Educated customers on promotions to enhance sales.
- Manage 100 inbound calls, per day
Education
MBA - Marketing Management
Azhagappa University
Chennai07.2023
Bachelor of Arts - Tourism And Travel Management
TNOU
Chennai12.2018
HSC -
SAJV MHS
Tambaram03.2008
10th -
SSVT MHS
Tambaram03.2006
Skills
- Managing Operations and Efficiency
- Performance Tracking and Employee Evaluation
- Culture Transformation
- Change Management Process
- Operations monitoring
- Strategic planning
- Process Improvement Initiatives
- Key accounts - Client Service
- Negotiation
- Planning and Coordination
- Online Platforms
- SOP Development
- Pricing Structures
- E-Commerce
Accomplishments
- Best Employee award in April 2019 ( Committed on task and completion of task, never left task incomplete)
- November 2019 - Trained SELLinALL product @SIRS university, Onsite @Singapore - 1 Month
- Worked on bridge call for 3 days for a priority listing of 10000+ products listing through API - co-ordinates and lined up with all the teams, and completed on the committed date.
- Exemplary Leadership Award in 2021 Managed more challenging Grant Project of 40+ Brand Sellers managed and Worked on Under Armour, GSK. Puma stores onboarding and successfully managed team to meet the targets.
https://drive.google.com/file/d/1Dj1oQH28GX3u7SqHLh-stt_sc8wafSe8/view?usp=sharing
Certification
1.Lean Six Sigma Black Belt Certificate
https://drive.google.com/file/d/1uAcD2G6MK2NX3ewz5Hrl6kT32RJJo0J6/view?usp=drive_link
Lean Six Sigma Green Belt Certificate
https://drive.google.com/file/d/1fkcQGbydx_XljpZrSgaFOQX0fCzWcSft/view?usp=sharing
2. Fundamentals of digital marketing @google digital garage
https://drive.google.com/file/d/1nCehjGmbm13iMsqOr0GE2ZfdX0Hq5NST/view?usp=sharing
3. Agile Project management and SCRUM (Open Classrooms)
https://drive.google.com/file/d/19OW33pKaQY2NzHeJyL8MNyW_mbU5M3EI/view?usp=sharing
4. Conversion rate optimization - Academy Europe
https://drive.google.com/file/d/1X0AYDTkonvYHyGRDuAv49FPfGYA7s8bN/view?usp=sharing
5. Google Data Studio - Google Analytics Academy
https://drive.google.com/file/d/1H13UyTaxIZAa3-mYNWgaeS16Pe7Qx1z9/view?usp=sharing
6. Advanced excel Formulae - Skill Nation
https://drive.google.com/file/d/1u-eJkOGEIlIZixfsIaMpnXqVoKM_eSyN/view?usp=sharing
7. Project Management - Academy Europe
https://drive.google.com/file/d/1nuvlHbj289upjUcS_5-JhYTtA9fluLeZ/view?usp=sharing
8. Story Telling - Communication (Open Classrooms)
https://drive.google.com/file/d/1Cd9zdzkM0CbbTxEvYbOeVHLtpu8n2UhX/view?usp=sharing
9. Dashboard with Tablueau - (Open Classrooms)
https://drive.google.com/file/d/1CiWT0kORqs0vgaE89UIUBWwtVIFw7SYc/view?usp=sharing
10. Google Data Studio - Jatan Shash (Skill Nation)
https://drive.google.com/file/d/10d5CcQO3Gd1IiLgn2ZW7X83xLlYLVA6D/view?usp=sharing
Quote
Often you have to rely on intuition.
Bill Gates
Timeline
Director of Ecommerce Operations
Graas.ai
08.2022 - Current
Transformation Manager, Staff-Ecommerce Specialist
SELLinALL (Acquired by Graas.ai)
12.2021 - Current
Team Leader; Staff - Ecommerce Specialist
SELLinALL (Acquired by Graas.ai)
01.2020 - 11.2021
Senior Associate
SELLinALL (Acquired by Graas.ai)
10.2018 - 12.2019
Logistics Coordinator
India Shopee (Mi Lifestyle)
06.2018 - 09.2018
Quality Analyst
DATAVALUE BPO SERVICES
07.2014 - 05.2018
Customer Support Executive
Sampark Logistics
08.2011 - 03.2012
Customer Care Representative
Peak Technologies
02.2010 - 06.2011
MBA - Marketing Management
Azhagappa University
Bachelor of Arts - Tourism And Travel Management
TNOU
HSC -
SAJV MHS
10th -
SSVT MHS
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