PREETHY SHREEKANTH

As a Radio Jockey at Mirchi, I developed strong storytelling, live engagement, and content creation skills, while collaborating across various teams to deliver campaigns that resonated with listeners and brand partners alike.

• Conducted 100+ celebrity interviews during movie promotions, building trusted connections in the entertainment industry.
• Created viral content that drove 20M+ views, contributing significantly to digital growth and brand visibility.
• Collaborated with 75+ brands through radio ads, influencer campaigns, and event integrations, aligning with the Sales, Marketing, and Branded Content teams to execute campaigns seamlessly.
• Worked closely with the Programming, Production, Digital, and Client Solutions teams to script, record, and package high-impact content across on-air and online platforms.
• Represented Mirchi as the face of the brand at inaugurations, on-ground activations, and guest appearances, in partnership with the Events and PR teams.
• Collaborated with cross-functional teams to align communications with overall business goals.
• Conducted competitor analysis to inform strategic planning and decision-making processes.
• Collaborated with team members to brainstorm ideas for new programming segments.

• Contributed to planning and coordination of major projects like Mirchi Music Awards and Mirchi Style Wars.
• Supported content creation for social media and promotional materials to elevate digital and on-ground campaigns.
• Participated in brainstorming sessions, enhancing production efforts for diverse media events.
• Gained practical experience with Vegas, ZETA, Adobe Premiere, and Canva, refining editing skills.

• Produced engaging podcast content focused on diverse topics.

• Produced captivating celebrity-oriented scripts for YouTube channels including IndiaGlitz and Behindwoods.
  Enhanced audience engagement through tailored content creation.
  Strengthened storytelling abilities via freelance voice-over projects.
  Improved media communication skills by delivering impactful narratives across various platforms.