Preeti Goswami
Marketing Communications
Bangalore
Summary
Marketing Communications Manager with 11 years of proven success in agency, startup, and corporate environments. I consistently deliver measurable results, driving brand awareness, engagement, and growth through innovative campaigns.
- Increased brand awareness by 30% through strategically planned PR tactics and content globally.
- Enhanced brand credibility while driving a 10% increase in customer engagement.
- Led content marketing and PR, generating high-profile leads from NASA and the Hillary Clinton election campaign, while positioning brands as thought leaders in Technology, Mobility, Healthcare, Pharma, and EdTech.
Overview
9
9
years of professional experience
Work History
Corporate Communications Manager
MetricStream
3 2022 - 4 2024
- Achieved 80% share of voice in SEA and 50% in the USA, consistently surpassing competitors and strengthening brand recognition.
- Amplified C-suite visibility through top-tier media placements (Forbes, VentureBeat, Nasdaq) and thought leadership initiatives to elevate global executive presence.
- Collaborated with regional teams to ensure consistency in communications and positioning, maintaining alignment with global messaging.
- Scaled programs with 3 PR agencies, aligning outcomes with marketing and sales objectives.
Senior Marketing Manager
Routematic, Nivaata Systems
09.2019 - 02.2022
- Led the one-month marketing launch for COCO Rides, developing all content, collateral, and brand identity, including the website, app, and promotional materials to drive downloads and lead generation.
- Routematic: Boosted brand awareness by 35% and achieved 10% growth in customer engagement through high-impact campaigns, and multi-channel strategies (social media, email, video, PR).
- Planned and executed customer, partner, and investor newsletters and email campaigns, driving engagement with clear, targeted messaging.
- Managed brand reputation and crisis communications. Executed outreach programs and generated leads during the COVID-19 crisis.
- Promoted during the COVID-19.
Corporate Communications Manager
KeyPoint Technologies
10.2016 - 07.2019
- Managed strategic partnerships with key customers, including Samsung, Huawei, Oppo, and Amazon, driving co-branded campaigns, events, and partner-led ads.
- Led product showcases at Mobile World Congress, CES, and Ad:Tech, strengthening global brand presence. Moderated a panel with Sheryl Sandberg (ex-COO, Meta) at Ad:Tech India, discussing AI in ad technology.
- Created co-branded marketing assets (case studies, whitepapers, presentations) to support partner campaigns.
- Led content, social media, branding, and PR communications, collaborating with 3 agencies.
- Repositioned and rebranded the corporate identity and mobile app, amplifying brand reach and positioning.
- Retained by the company in 2017.
Marketing Manager
Innovaccer
05.2014 - 10.2015
- Led a 3-member team, managing brand visibility, content development, corporate positioning, and execution of lead-generation marketing campaigns.
- Launched content marketing initiatives (white papers, blogs, newsletters, webinars) and executed PR campaigns in the US, generating high-profile leads from NASA and the Hillary Clinton election campaign.
- Secured global exposure in outlets like Forbes, TechCrunch, and Business Insider.
- Managed participation and wins at industry events such as TiEcon, NASSCOM, and Gartner Data & Analytics Summit.
Associate
Ogilvy
10.2012 - 04.2014
- Managed diverse clientele across healthcare, pharma, real estate, ed-tech, and IT sectors, providing services in content creation, crisis management, and media relations.
- Spearheaded PR campaigns like "2nd Innings" and "Changing Diabetes in Children" for Novo Nordisk, driving community engagement and CSR.
- Awarded by the Advertising Club of India for the successful Columbia Asia Hospitals’ organ donation campaign.
Education
Master of Science - Corporate Communications
Manipal University - Karnataka
Bachelor of Arts - Political Science
Lady Sri Ram College For Women (LSR) - New Delhi
Timeline
Senior Marketing Manager
Routematic, Nivaata Systems
09.2019 - 02.2022
Corporate Communications Manager
KeyPoint Technologies
10.2016 - 07.2019
Marketing Manager
Innovaccer
05.2014 - 10.2015
Associate
Ogilvy
10.2012 - 04.2014
Corporate Communications Manager
MetricStream
3 2022 - 4 2024
Master of Science - Corporate Communications
Manipal University - Karnataka
Bachelor of Arts - Political Science
Lady Sri Ram College For Women (LSR) - New Delhi
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