Preeti Kumari

• Influencer Marketing

Planned and executed end-to-end influencer marketing campaigns across Instagram, YouTube, and Telegram, collaborating with content creators to maximize brand visibility, audience reach, and engagement.

Developed high-converting content briefs, campaign strategies, and creative scripts that enhanced influencer performance and drove meaningful audience interactions.

Monitored campaign KPIs, analyzed performance metrics, and optimized campaigns to improve engagement, reach, and conversion rates.

• Marketing Campaigns

Executed multi-channel marketing campaigns across WhatsApp, SMS, and RCS using Gupshup to enhance customer engagement and drive sales conversions.

Implemented A/B testing strategies for SMS campaigns, optimizing messaging, CTAs, and audience segmentation to improve open rates, CTR, and engagement.

• Social Media, Paid Media & Performance Marketing

Developed and managed weekly and monthly content calendars across Instagram, Facebook, LinkedIn, YouTube, Telegram, and X (Twitter), ensuring consistent brand messaging and audience engagement.

Led end-to-end social media campaign execution, collaborating with content, design, video, and product teams to deliver high-quality creatives and campaigns within timelines.

Planned, executed, and optimized Meta (Facebook & Instagram) advertising campaigns, leveraging audience segmentation, retargeting, A/B testing, and budget optimization to maximize reach, lead generation, and ROI.

Managed Google Ads campaigns across Search, Display, and Performance Max, optimizing keywords, bidding strategies, ad creatives, and landing pages to improve CTR, conversions, and campaign performance.

Monitored campaign performance using analytics tools such as Google Analytics, Meta Ads Manager, and platform insights, implementing data-driven optimizations to improve engagement, conversions, and marketing ROI.

Delivered integrated organic and paid marketing strategies that enhanced brand awareness and supported lead generation and customer acquisition.

• Marketing Automation & Push Notifications (MoEngage)

Designed, executed, and optimized personalized push notification campaigns using MoEngage, driving user engagement, feature adoption, and customer retention.

Built targeted user segments based on behavioral data, user lifecycle, and demographics to deliver personalized messaging.

Created customer engagement journeys using MoEngage automation workflows for onboarding, retention, remarketing, and re-engagement campaigns.

• Handled customer inquiries across multiple channels (calls, WhatsApp, emails, social media, Google My Business) and ensured timely lead transfer and service follow-up with relevant departments.
• Filtered and qualified Facebook ad leads, forwarding only high-potential prospects to sales team for targeted follow-up.
• Planned and executed targeted Email, WhatsApp, SMS, and RCS campaigns to re-engage leads, generate qualified prospects, and drive sales conversions.
• Tracked lead data and monitored follow-up progress, delivering accurate reporting to support sales coordination.
• Managed over 50 Google My Business profiles and online reviews for retail outlets, improving digital visibility and customer engagement.
• Oversaw social media presence by managing posts, responding to customer interactions, and promoting consistent branding across platforms.

AWARDS

• Certificate of Appreciation