Preeti Oza
Mumbai
Summary
Digital solution strategist, team builder, and a lover of advertising are some of the terms I use to describe myself after 18 years in the business. Bringing digital thinking upfront to the strategy stage, identifying challenges, exploring opportunities, sharpening insights/segmentation, embracing smart data and innovative technology, to craft consumer journey.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Senior Vice President – Content & Partnership
FCB Group India
Mumbai
04.2024 - Current
- Headed platform and influencer content practice at FCB Group, India.
- Spearheaded launch of FCB Now in June 2024, uniting brands and digital platforms for innovative marketing solutions.
- Established Influencer Desk in December 2024 to enhance influencer marketing as a strategic capability.
- Built and led a five-member content team to implement platform-first and influencer-led strategies across FCB Group brands.
- Projected revenue of ₹8 Cr over next two years with plans for team expansion.
- Delivered comprehensive content solutions focused on data-driven and insight-led strategies.
Vice President-Platform Partnership & Digital Content
Leo Burnett India (Publicis Groupe)
Mumbai
08.2019 - 04.2024
- Spearheaded India mandate for Facebook Creative Platforms within Publicis Groupe agency network.
- Promoted to VP of Content and Platform Specialist at Leo Burnett.
- Implemented training programs on Instagram stories and Augmented Reality across Groupe agencies. Executed thought leadership event: Instagram & Leo Burnett: Love Runs Deep Webinar.
- Published IG X LB Branded Content Playbook featuring ten innovative case studies.
- Developed mobile-first campaign strategies, optimizing brand ideas for platform ad formats. Contributed to digital and platform strategy for major account wins, including PepsiCo and P&G.
- Launched LB’s first podcast, recognized as one of India’s top 5 business podcasts in 2021.
Deputy General Manager – Social Media and Content
EROS International Media Ltd
Mumbai
08.2018 - 08.2019
- Developed comprehensive social media ecosystem for EROS NOW.
- Directed social media and content teams on branding projects and EROS NOW Originals.
- Built and managed a team of 24 digital specialists to produce award-winning content.
- Achieved recognition at Content Marketing Summit for Best Use of Facebook with Manmarziyaan.
- Secured Mobile Advertising Excellence in Messaging Campaign award for Bolo Kya Dekhogay at Mobexx Awards.
- Received ET NOW Award for Content Marketing with Tumbbad and Marketing Campaign of the Year for Side Hero.
- Honored with Streamcon Award for Best Use of Technology in Video Marketing with Tumbbad.
- Won Digixx Gold for Excellence in Use of Video with Side Hero.
Client Services Director
Grey Worldwide
Mumbai
04.2016 - 08.2018
- Acquired digital business for Pantene, Cipla, and Duracell, contributing revenue of 10 Cr. to company.
- Led service delivery and operations for APAC and North America business at Adobe.
- Developed profitable revenue growth through new client acquisition and existing account management.
- Provided strategic direction for managed accounts, implementing integrated marketing campaigns across media channels.
- Recognized as an “EMASTER” by agency CEO for expertise in digital strategy.
- Honored as best account management team and leader during FY 2016 and 2017 annual review.
- Recommended improvements in team structure and resource allocation, enhancing productivity by 35% on major accounts.
Business Director/Bengaluru Office Lead
Jack in the Box Worldwide
Bengaluru
12.2014 - 04.2016
- Promoted from Mumbai to Bangalore Business Head within six months for Jack In The Box.
- Generated revenue of 2.3 crore during tenure with the company.
- Acquired three out of five managed businesses, enhancing market presence.
- Secured first IT client for JITB, expanding agency's capabilities in IT solutions.
- Achieved Gold at Indian Digital Media Award 2015 for effective social listening campaign - Britannia Chunkies.
- Managed staff recruitment, training, evaluation, and disciplinary actions.
- Managed and inspired team members to perform to full potential, driving branch profitability.
Head – Account Delivery
Interactive Realities International Pvt. Ltd
Mumbai
05.2010 - 11.2014
- Managed tech projects and websites for existing clients, leading to a promotion in pre-sales.
- Secured key business acquisitions including Mahindra Agro, L&T Sub-Verticals, SBUT, and Standard Chartered.
- Led pre-sales efforts and project execution for international EU region projects with Nestea, Care Lab, and Coca-Cola app.
- Directed development team for pilot iPad application initiative, enhancing user engagement.
- Onboarded and developed applications for Godrej Properties, Mahindra Lifespaces Properties, and Adani Group.
- Cultivated strong relationships with media agencies such as GroupM, resulting in repeat business growth.
- Achieved approximately 70% of repeat business in Financial 2013 from established media partnerships.
- Spearheaded innovative tech/web projects, including the Mahindra Agri knowledge portal for farmers, James Bond for Star Movies, and Parachute E-Clinic for Marico, which went on to win awards across creative and innovation categories at the industry awards.
Account Manager
PALASA INC
Mumbai
05.2009 - 04.2010
- Hired for ATL and BTL operations within the company for brands: Zee Learn, Star Pravah, You Broadband, Bawa International Group of Hotels, Bistro Grill Chain of Restaurants, and 'IOSIS' Spa.
- Managed multiple accounts simultaneously while meeting deadlines.
- Negotiated contracts with clients to maximize revenue potential.
- Coordinated with internal teams to ensure the timely delivery of brand collaterals to clients for campaigns.
- Monitored competitor activities in order to stay ahead of the competition for managed brands.
- Participated in brainstorming sessions to develop new ideas for business development initiatives.
- Oversaw daily operations, maintaining efficiency and quality standards.
- Managed vendor relationships by negotiating contracts and ensuring timely delivery of goods and services.
Corporate Communication Manager
Della Tecnica
Mumbai
10.2008 - 04.2009
- Hired as Corporate Communication Manager to handle internal and external communications for Della Tecnica.
- Conceived brand architecture to support a cohesive brand communication & visual identity across six divisions of the Della Group.
- Managed corporate website content to enhance online presence and engagement.
- Developed visual and written communication for various interior projects undertaken by the firm.
- Created direct marketing assets, collateral, and sponsorship materials for trade fairs.
- Coordinated with vendors for printing promotional materials such as brochures or flyers.
- Edited content for accuracy, clarity, style, grammar, punctuation. prior to publication.
Sr. Brand Relations Executive
DFU Publications
Mumbai
09.2007 - 09.2008
- Developed content for magazines of DFU Publication, focusing on fashion, retail and textiles.
- Conducted interviews with senior management to gather insights on market positioning.
- Provided market analysis to editorial team for impactful monthly and yearly publications.
- Invited brands to feature seasonal collections in special edition magazines.
- Shortlisted models and managed end-to-end production for brand photo shoots.
- Covered exclusive news, including store openings and fashion shows, for national and international brands.
Process Executive
Tata Consultancy Services
03.2006 - 08.2007
- Customer Service and Technology Helpdesk to the United States, Canada.
Education
PG Diploma - Advertising & PR
KC College of Management Studies
01.2008
B. Com - Management
Jai Hind College
01.2007
HSC -
Swami Vivekanand Jr. College
01.2004
SSC -
Swami Vivekanand High School
01.2000
Skills
- Digital Content Strategy
- Social Media Management
- Influencer Marketing
- Web and Mobile Design Strategy
- Strategic Partnerships
- Team Building
- Relationship management
- Project management
Certification
- Creative Certification- Google
- Campaign Manager Certification- Google
- Data Science Methodologies- IBM
- Digital Marketing Certified Associate
- Display and Video 360 Certification Exam- Google
- Facebook Blueprint
- Google Analytics Individual Qualification
- Google Ads Apps Certification
- IBM Blockchain Essentials V2
- Online Marketing Certified Professional (OMCP)
- Prince2 Practitioner (Axelos)
- Search Ads 360 Certification- Google
- Spotify Soundcheck- Spotify
- The Fundamentals of Digital Marketing- Google Digital Garage
- YouTube Asset Monetization
- YouTube Music Certification
- YouTube Content Ownership
Timeline
Senior Vice President – Content & Partnership
FCB Group India
04.2024 - Current
Vice President-Platform Partnership & Digital Content
Leo Burnett India (Publicis Groupe)
08.2019 - 04.2024
Deputy General Manager – Social Media and Content
EROS International Media Ltd
08.2018 - 08.2019
Client Services Director
Grey Worldwide
04.2016 - 08.2018
Business Director/Bengaluru Office Lead
Jack in the Box Worldwide
12.2014 - 04.2016
Head – Account Delivery
Interactive Realities International Pvt. Ltd
05.2010 - 11.2014
Account Manager
PALASA INC
05.2009 - 04.2010
Corporate Communication Manager
Della Tecnica
10.2008 - 04.2009
Sr. Brand Relations Executive
DFU Publications
09.2007 - 09.2008
Process Executive
Tata Consultancy Services
03.2006 - 08.2007
PG Diploma - Advertising & PR
KC College of Management Studies
B. Com - Management
Jai Hind College
HSC -
Swami Vivekanand Jr. College
SSC -
Swami Vivekanand High School
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