Preeti Salvi
Pune
Summary
13+ years marketing professional with top skills in brand management, content creation & Trade show planning coupled with outstanding communication and time management abilities.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Rovema India(Formerly Hassia India)
Pune
01.2024 - Current
- Expanded customer base & brand presence in 11 international & 8 domestic trade shows across Asia, SEA, East Africa, and the Middle East.
- Developed a comprehensive marketing communication strategy for packaging machines.
- Performed primary market research to assess the market's potential, contributing to strategic 5-year growth plan.
- Managed social media and Google paid content.
- Deployed tools - Website, CRM, HRM, IVR, Sales handbook.
Asst. Manager- Marketing
Hassia Packaging
Pune
11.2021 - Current
- Created an effective lead generation strategy incorporating trade shows, digital marketing, and agent appointments.
- Streamlined and improvised customer-facing processes and online touch points.
- Implemented marketing activities to communicate organization name change after acquisition by new entity
Manager – Marketing Communications
Just For Hearts
Pune
08.2018 - 10.2022
- Transformed the online brand image, product offerings, and user experience through the revitalization of MarCom material into a sleek and engaging format.
- Executed over 70 Edu-entertainment webinars throughout lockdown, garnering an average of 150 daily unique visitors on diverse social media platforms and website.
- Ran over 100 social media campaigns to develop a community of 1000 active viewers.
Marketing Promotion Advisor
John Deere India Pvt Ltd.
Pune
08.2011 - 10.2017
- Headed audio-visual section for development of TV commercials and radio jingles, as well as success stories and product videos animation.
- Managed the printing and distribution process for pan India dealerships.
- Managed Trade shows.
- Liaised with the Legal department on the documentation and approvals for TV commercials.
Education
PGC- Advertisement management & Public relations - Branding
Mudra Institute of Communications, Ahmedabad
Gujarat11-2019
PGD- Event management -
E.M.D.I. Institute of Media & Communications, Pune
11.2010
Bachelor of Mass Media -
Tilak Maharashtra University, Pune
08.2005
Skills
- Competitive Analysis
- Customer Segmentation
- Brand building
- New product Launches
- Trade show management
- Marketing automation
Accomplishments
- Positioned a brand in SEA, East Africa, and the Middle East for a B2B product.
- Improved digital user experience and engagement for Healthcare organization.
- Developed extensive Audio visual library for Tractor business.
Timeline
Marketing Manager
Rovema India(Formerly Hassia India)
01.2024 - Current
Asst. Manager- Marketing
Hassia Packaging
11.2021 - Current
Manager – Marketing Communications
Just For Hearts
08.2018 - 10.2022
Marketing Promotion Advisor
John Deere India Pvt Ltd.
08.2011 - 10.2017
PGC- Advertisement management & Public relations - Branding
Mudra Institute of Communications, Ahmedabad
PGD- Event management -
E.M.D.I. Institute of Media & Communications, Pune
Bachelor of Mass Media -
Tilak Maharashtra University, Pune
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