Preeti Sharma

Experience

Head of Brand Merchandising, Levi's – 11 Countries, Middle East 7 years of experience in the Middle East market.

• Leading Buying and merchandising for Levi's for 11 countries across Middles East and GCC.
• Defined and executed seasonal buying strategies across retail and e-commerce, tailoring assortments by market and channel.
• Managed Open-to-Buy (OTB), balancing commercial performance, product curation, and brand identity to optimize investment.
• Work to achieve Sell Through Target along with commercial team
• Attended global market weeks and buying appointments, identifying exclusive launches and regionally relevant collections.
• Analyzed sales data, customer insights, and channel-specific KPIs to drive business decisions and maximize full-price sell-through.
• Mentored junior buyers and assistants, fostering a high-performance culture that blends analytical rigor with brand intuition.

• Developed and implemented pricing and stock allocation strategies in close collaboration with merchandising and e-commerce teams.
• Oversaw the full product lifecycle, dynamically adjusting buys and replenishment based on in-season trading performance.
• Partnered cross-functionally to deliver coordinated launches and compelling storytelling.
• Briefed and aligned marketing and digital teams on seasonal narratives, campaign moments, and exclusive product features.
• Presented comprehensive buy plans, market insights, and performance reviews to senior leadership and key internal stakeholders.

• Key Responsibilities for Menswear Building a range for India Market, OTB Control, Option Plan, Depth and Size Optimization, Pricing, Drop Management, Meeting Sourcing Targets, Profitability check for category, Store wise Assortment, Co-ordination with Buying Office, Leading Store Merchandising and Styling during new season launch, Achieve Sell through and LTL Growth Targets, Markdown Planning, Gap Analysis.

• Core Team Member for Launching and establishing two new division for the company - Oversaw tremendous growth from 6 stores to 58 Stores in 2 years.

• Responsible for completely building and giving design approvals for Range Developments to Amsterdam Divisional team, Responsible for Product Development and Approvals, Defining future product architecture and strategies to support the new category, Store layout support basis the retail strategy.

• Handled complete end to end stock Planning for Apparels from Warehouse to Stores.
• Core Team for Launch of Tommy Footwear in India.
• Responsible for Pre Season and In Season Planning.
• Aligning Finance Seasonal Budget with Category Wise, Store Wise growth Plan, Adjusting Allocations basis store capacity and stock cover, Responsible for Stock correction and Inter store Movements, Markdown Planning Promo, EOSS Planning, Managing discount budgets. Fortnightly, Weekly sales analysis. Deriving and Monitoring stock flow to achieve LTL Growth and Sell through Targets, Co-ordination with Supply Chain on Weekly Dispatch Plan.

• Evaluated the sourcing strategy for launch of Kidswear department by analyzing merchandising data.