Preeti Shukla
Gurgaon
Summary
Design Manager with many years of creating and executing design projects. Collaborates with creative and technical teams to produce plans and projects to comprehensively suit client needs. Empowers team members to explore innovative design to push boundaries while satisfying project requirements.
Overview
13
13
years of professional experience
Work History
Design Manager
HPS Merchandising
Noida
06.2023 - Current
- Developments and execution of new styles range & mocks, responsible for sketching to final sample development, deal with factories to get samples execution done
- Development of mood board, style boards, brand boards and range of design development sketches through hand or computer sketching
- Product execution - design, construction and fits, always design a collection keeping production feasibility & VISION of Company in mind
- Share a detailed research on the forthcoming trends and competitor brands through WGSN, brand websites and market research in order to generate innovation in designs with team & factories every month
- Handling brands like, FILLYBOO, BINNY WEAR, SAINT LAURENT & ZONE1, MI&CO, BOBO, BUHO, WIYA, GUITARE, BEACH RIOT, ROBERT GRAHAM, BROWNIE, SYSTEM ACTION, RENATA GO
- AND LILI&LALA.
- To coordinate with factories for new samples/mocks developments; also share new mood boards & clients requirements with factories.
- Preparing monthly reports summarizing progress made on various projects within the department.
- Reviewing designs for accuracy, completeness, quality assurance and adherence to brand standards.
- Providing feedback on work product of designers in order to improve results.
Product Design Manager
Continuum Buying Agency
Gurgaon
01.2016 - 10.2023
- Monitored design team & sampling team, allocated works to designers as per their strengths, also involved in execution & coordination with merchandisers for sample developments, coordinated with merchandising team for buyer’s developments & meetings
- Translated consumer preferences and trends into styles and products based on the mood boards sent by the buyers and forecast for the forthcoming season
- Shared a detailed research on the forthcoming trends and competitor brands through WGSN, brand websites and market research in order to generate innovation in designs with team every month
- Developed mood board, style boards, brand boards and range of design development sketches through hand or computer sketching
- Product execution - design, construction and fits
- Provided direction on seasonal requirements on fabrics and trims
- Responsible for adhering to the Design Calendar in terms of design deliveries
- Directly handling brands like Zara, Free People, Anthropology, Urban, SP, By Timo, Whitstuff, Downeast, Lovestitch, Lipsy, Alchemist, About you, Review, Mint- velvet, & Capri etc
- Managed a team of 10-15 designers and co-ordinated for samples developments and communicating with merchants, buyers and venders, fabrics and trims sourcing for new developments as well as through buyer's boards
- File Management, documentation, pattern administration, coordination for In- house photoshoot and showroom arrangement.
Sr designer
Richa Global Export Pvt Ltd
06.2014 - 01.2016
- Handled woven as well as knits, develop women's wear range for most of the US, UK & Italian clients as Ann Taylor Loft, Lou & Grey, Belk, Matalan, Tory Burch, Talbot, Monsoon, Jones Apparels, Superdry, American Eagle out fitters, Lucky & Pinko etc
- Managed workload and calendars and ensure all deadlines are met
- Coordinated with sampling team, Technician Team, Pattern Makers and direct to Buyers
- Examined sample garment on and off model, and modify design to achieve desired effect
- Directed and coordinated workers involved in drawing and cutting patterns and constructing samples or finished garments
- Forecasted fashion trends for the forth coming season along with the market survey.
Sr designer
Orient Craft Limited
07.2012 - 05.2014
- Worked as a designer in PD, handled women's & kids wear
- Developed range for most of the UK clients as M&S & Next, Debenhams, George, Joe fresh, Gymboree etc
- Worked closely with a team of fashion designers along with senior designer
- Responsible for design conceptualization in line with the customers' needs
- Interpretation of trends through design and development
- Followed design ideas with trends that are suitable for accounts
- Helped for research and development of key fabrics, prints and patterns with fabric team and Cad designers.
Designer
Sun Lord Apparels Manufacturing co. Limited
05.2011 - 06.2012
- Worked in product development dept as junior designer
- Directly worked with buying agencies like, Impulse, Li& Fung, Triburg & Intraport
- Developed new styles for important clients like Next, M&S, H&M, River Island, Dorothy Perkins, Debenhams, Evans, Sfera, Promod, and won applause for tasteful designing, and increased client base.
Education
Bachelor degree in Fashion Design -
NIIFT
Mohali01.2011
ISC (10+2) in Science -
M R M College Darbhanga
Darbhanga01.2006
Matriculation -
MARM High School Darbhanga
Darbhanga01.2004
Skills
- Figma
- Ms Office
- Coral draw
- Photo shop
- Illustrator
- Clo 3D
- Concept Development
- Strategic Thinking
- Mobile app design
- User Experience
- Design Research
Accomplishments
I was awarded as a best commercial designer for my final collection in NIIFT.
Additional Information
Extra-Curricular Activity , Participated in Painting competition & won 1st prize., I have won 2nd Prize in CLAY MODELING COMPETITION, NIIFT Fest.
Timeline
Design Manager
HPS Merchandising
06.2023 - Current
Product Design Manager
Continuum Buying Agency
01.2016 - 10.2023
Sr designer
Richa Global Export Pvt Ltd
06.2014 - 01.2016
Sr designer
Orient Craft Limited
07.2012 - 05.2014
Designer
Sun Lord Apparels Manufacturing co. Limited
05.2011 - 06.2012
Bachelor degree in Fashion Design -
NIIFT
ISC (10+2) in Science -
M R M College Darbhanga
Matriculation -
MARM High School Darbhanga
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