Preeti Tiwari

Syndigo is a cloud-native platform providing MDM, PIM, content syndication, and analytics solutions for enterprise commerce ecosystems.

• Owned end-to-end frontend development of React-based modules for SKU and entity management, supporting complex product data workflows.
• Designed and implemented dynamic rendering logic for SKU → product hierarchies, ensuring accurate visualization of deeply nested product structures.
• Led the frontend implementation of AI-powered attribute generation, where product attributes are auto-generated using image analysis to reduce manual data entry.
• Built intuitive UI workflows to review, validate, and override AI-generated values, improving trust and adoption of AI features.
• Integrated AI services via REST APIs, and handled loading, error, and confidence states for a seamless user experience.
• Optimized component architecture and rendering performance, achieving approximately 30% improvement in UI load times.
• Conducted PR reviews, mentored junior developers, and enforced front-end best practices.
• Authored technical documentation to support scalability and future enhancements.

Tech: React, LitElements, TypeScript, Redux, Material UI, Webpack, REST APIs, and Git.

Freecharge is a leading digital payments and financial services platform in India.

• Developed core features for the BillPay module under Axis Bank’s Open App ecosystem, optimized for high-traffic mobile usage.
• Implemented utility payment flows for electricity, gas, and water bills, covering due, scheduled, and completed payments.
• Built financial and investment-related features, including NCMC (Metro Card Recharge), NPS, and PPF modules.
• Used React, TypeScript, and Redux to manage complex application state across multiple payment journeys.
• Collaborated with designers and product managers, using Figma designs, to deliver consistent and accessible UI.
• Ensured performance, responsiveness, and reliability across devices for financial transaction flows.

Tech: React, TypeScript, Redux, Material UI, and Figma.

Shopalyst builds technology and data infrastructure for friction-free digital shopping experiences.

• Developed reusable React components and widgets for ad campaigns and high-traffic landing pages under the BrandStore project.
• Improved frontend performance and page load times through optimization techniques, contributing to ~25% increase in user engagement.
• Built and maintained Merchant Console, a web application for managing brands and products across multiple clients.
• Led the migration of a major application from AngularJS to Svelte, improving maintainability and performance.
• Implemented Google Tag Manager integrations with custom tags and triggers to capture user behavior for ad campaign optimization.
• Documented application changes and collaborated with cross-functional teams to deliver scalable UI solutions.

Tech: React, JavaScript, Svelte, AngularJS, HTML, CSS, Google Tag Manager