Summary
Overview
Work History
Education
Skills
Disclaimer
Timeline
Generic
PREETI VASHISHTH

PREETI VASHISHTH

Growth Manager- SEO
Bangalore

Summary

Highly motivated SEO professional with 5+ years of experience. Currently working as an SEO Growth Manager. Adept at designing and executing impactful SEO strategies to drive organic traffic, improve search ranking, and enhance website user experience. Skilled in on on-page and off-page optimization, keyword research and link building

Overview

7
7
years of professional experience
4027
4027
years of post-secondary education

Work History

SEO Growth Manager

Zaprev
Bangalore
04.2025 - Current
  • Spearheading SEO growth initiatives to drive significant increases in organic traffic and lead acquisition for SaaS solutions.
  • Leading cross-functional collaboration with product, engineering, and content teams to align SEO strategy with business goals.
  • Conducting in-depth keyword and market research to identify new opportunities for organic visibility and expansion into competitive niches.
  • Managing technical SEO projects, including site migrations, Core Web Vitals optimization, and structured data implementation.
  • Utilizing advanced tools like GA4, Ahrefs, SEMrush, and GSC to analyze performance, report insights, and refine strategies.
  • Overseeing backlink acquisition efforts and building partnerships to strengthen domain authority.
  • Tracking KPIs and presenting performance reports to stakeholders, highlighting growth trends and ROI.

Lead SEO Analyst

BankBazaar
09.2022 - Current
  • Developed and executed SEO strategies to increase organic traffic and conversions, focusing on key verticals and target audiences.
  • Collaborated with content team and product teams to implement SEO best practices, including structured data, website architecture, and Core Web Vitals optimization.
  • Conducted technical SEO audits using tools like Ahrefs to identify and resolve website issues, improving site health and search performance.
  • Researched keywords, analyzed competitors, and optimized content to improve rankings, CTR, and organic traffic.
  • Stayed updated on SEO trends and algorithm changes, applying insights to improve search performance.
  • Mentored and managed a team of SEO Executives and SEO Interns, ensuring successful execution of SEO projects.

SEO Executive

Krackerz 360 Degree Pvt. Ltd.
Bangalore
10.2018 - 03.2020
  • Conducted comprehensive SEO audits for on-page and off-page optimization.
  • Analyzed website performance and resolved technical issues to enhance speed and mobile-friendliness.
  • Conducted keyword research using Ahrefs and Google Keyword Planner, and generated effective keyword ideas.
  • Revamped landing pages based on competitor analysis and tracked performance through analytics reports.
  • Maintained a healthy backlink profile by disavowing low-quality links and pursuing strategic link-building.
  • Created detailed reports for product traffic and optimized PPC campaigns to ensure performance efficiency.
  • Performed in-depth Ahrefs audits to identify backlink opportunities and disavow toxic links, improving domain authority.

Education

BCA - Finance

SCSIT (DAVV University)
Indore, M.P.

MBA - Finance

Shri Vaishnav Institute of Management
Indore, M.P.

Skills

  • Ahrefs

  • SEMrush

  • Google Search Console

  • Google Analytics (GA4)

  • Google Tag Manager

  • Google’s Disavow Tool

  • MOZ

  • Google Keyword Planner

Disclaimer

I hereby declare that the above information is accurate to the best of my knowledge.

Timeline

SEO Growth Manager

Zaprev
04.2025 - Current

Lead SEO Analyst

BankBazaar
09.2022 - Current

SEO Executive

Krackerz 360 Degree Pvt. Ltd.
10.2018 - 03.2020

BCA - Finance

SCSIT (DAVV University)

MBA - Finance

Shri Vaishnav Institute of Management

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PREETI VASHISHTHGrowth Manager- SEO