Preetika Kardam
Lead UX designer
Greater Noida
Summary
With 9 years of expertise, I'm committed to delivering meaningful user experiences through design. I believe establishing the connection between user needs and company goals will simplify complex design. Moreover, I firmly think that excellent user research will result in an outstanding product. I have a wealth of combined experience across desktop, mobile, and mWeb platforms. Understand the beneficial aspects and difficulties of each media. Throughout the years, I have had the most fun designing everything, from little enterprises to software used by billions. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work History
Lead UX Designer
UST Global
05.2022 - Current
- Merck is global healthcare company that delivers innovative health solutions through its prescription medicines, vaccines, biologic therapies, and animal health products
- Worked in team of 4 designers to provide integrated design solutions for Skids, Analytical tool, IVI, Foundation and other Biopharmaceutical manufacturing products
- Worked as Lead UXD on product, ProcessPad : a tool for data centralisation and data analysis
- Conducted survey, In-depth interview with more than 20 users to better understand user behaviours and usability patterns on responsive devices
- Introduced and created personas for Processpad
- Created UI Kit for Merck, also introduced grid system for system guidelines
- Designed new features for ProcessPad and foundation interface based on detailed UX research.
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions
- Conducted thorough user research, identifying key pain points and opportunities for improvement
- Established design guidelines and best practices for consistent brand representation across multiple channels
- Negotiated project scope with clients to align expectations around deliverables, timelines, and resources required for successful completion of work assignments
- Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates
- Incorporated feedback from stakeholders throughout the design process, resulting in tailored solutions that met business requirements
- Led redesign efforts for legacy applications, modernizing interfaces while preserving critical functionality desired by existing users
Freelancer UI/UX Designer
MultiimpressionPaltette
03.2017 - 10.2017
- Created low fidelity designs for iOS & android app for selling and buying art & sculptures.
- Developed wireframes and prototypes to effectively communicate design ideas to stakeholders and team members
- Enhanced user experience by designing intuitive and visually appealing interfaces for web and mobile applications
- Created style guides and design systems to maintain consistency across all platforms and product
Contract Senior UX Designer
EXL
01.2015 - 02.2017
- Designed internal products for teams spanning across employees operations
- Established and led design strategy, vision, roadmap, and execution of Mobile, Web
- Introduced and executed hybrid design library, document design patterns, deliver evolved icon system, and educate team on how to use Sketch
- Re-designed internal mobile apps (eVoyage, EXLSurvey, EXL-concalve) and website to increase annual revenue by 20%
- Also, re-designed visuals for marketing team.
Ux Designer
Souq.com (Amazon)
01.2015 - 02.2017
- Souq.com was largest e-commerce platform in Arab world
- Company launched in 2005 in Dubai, United Arab Emirates
- Amazon.com Inc
- Acquired Souq.com
- Worked in team of 2 designers to provide universal design solution for all platforms
- Re-designed mobile apps and website to increase annual revenue by 50%
- Established and led UI Kit and execution of mobile, mweb & website
- Introduced and executed Design library, delivered evolved iconography and educate engineers team on how to use zeplin
- Contributed on Apple Watch version of app notification of Souq
- I have managed to design over 7 projects.
- Researched and proposed new solutions to make website more user-friendly
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality work within established deadlines
- Collaborated with cross-functional teams to create a cohesive, user-centric product vision
UX Designer
Myntra Jabong
08.2014 - 01.2015
- Handling user experience for app (iOS, Android), PWA and website
- Worked in fast-paced environment with team of 22 designers to provide integrated design solutions for fashion e-commerce
- Completed over 20 small and medium-sized projects - online shops, landing pages and others
- Collaborated with product managers, stakeholders to define product requirements
- Increased footfall on PDP by 12% by enhancing product detail mechanism and overall post-order experience for Myntra.
- Developed responsive designs to ensure optimal performance on various devices and platforms
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality work within established deadlines
UI & Creative designer
NewVenture
- NewVenture was start up company who was re-establishing Souq.com
- Worked in team of 2 designers to provide integrated design solutions for e-commerce platform
- I designed & launched souq app for Windows platform
- My responsibilities included wireframes, user research, high fidelity designs, usability testing, iconography, typography, illustrations & visual.
Education
BCA (Bachelors in Computer Science) - Bachelors in Computer Science
IGNOU
New Delhi, IND 12.2007 - 01.2011
Skills
Figma
Sketch
Uizard
Zeplin
Principle
Balsamiq
FlowMapp
Usability Testing
User Research
Prototyping
Wireframes
Low to High Fidelity Design
User Experience Design
User Interface Design
Empathy map
Personas
Affinity diagram
Mobile design
Adobe
Jira
Confluence
Soft Skills
User Interviewing
Wireframing and Prototype Design
Websites
Additional Information
As a design leader, I value how culture, brand, and innovation blend together to improve quality at scale. My mission is to build sustainable user experience which create positive cultural shifts in how teams collaborate effectively., CIC, IGNOU, 2008, Grade A, JEE, Ducat, 2012, Painting, Gardening, Cooking, Exploring & Reading
Languages
Hindi
English
Training
- SAFe Agile Training, Merck, 2022
- Google UX Design Professional Certificate, Google Via Coursera, 2022 - Ongoing
Timeline
Lead UX Designer
UST Global
05.2022 - Current
Freelancer UI/UX Designer
MultiimpressionPaltette
03.2017 - 10.2017
Contract Senior UX Designer
EXL
01.2015 - 02.2017
Ux Designer
Souq.com (Amazon)
01.2015 - 02.2017
UX Designer
Myntra Jabong
08.2014 - 01.2015
BCA (Bachelors in Computer Science) - Bachelors in Computer Science
IGNOU
12.2007 - 01.2011
UI & Creative designer
NewVenture
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