Summary
Overview
Work History
Education
Skills
Software
Interests
Certification
Timeline

PREETIKA KUMAR

Marketing
Delhi

Summary

Resourceful Market Research Analyst offering 3-year background studying market conditions, consumer preferences and statistical data to examine potential sales of product and services. Detail-oriented and creative professional familiar with CRM, SEO & SEM programs and various data collection methods. Well-educated in creating research databases and utilizing SWOT analysis. Certified in Marketing & Research Development paired with strong ethics and outstanding communication abilities.

Overview

4
4
years of professional experience
5
5
years of post-secondary education
3
3
Certificates
2
2
Languages

Work History

Market Research Analyst

SRK Aviacom I Pvt Ltd
Delhi
02.2020 - Current
  • Created and presented real-time reports on current market conditions to upper management.
  • Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
  • Conducted end-to-end market research processes through primary and secondary research methods.
  • Collated information to interpret data for clients.
  • Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
  • Utilized different tools to analyze marketing and financial trends and suggested measures to reduce costs and improve business processes.
  • Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Created customized marketing materials to increase product awareness.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.

Technical Support Engineer

Wipro
Delhi
01.2019 - 12.2019
  • Served as primary point of contact for support relating to owned solutions and products.
  • Analyzed issues to identify troubleshooting methods needed for quick remediation.
  • Worked directly with clients in rollout and post-rollout stages to train and support new applications and systems.
  • Gathered trend data from customer calls and interactions.
  • Provided guidance on installing and integrating new hardware components and software to remote clients.

Education

Bachelor of Engineering - Computer Science Engineering

Gyan Ganga Institute Of Technology And Science, Jabalpur
08.2014 - 03.2018

Certification - Marketing Management And Research

IE Business School , Spain
01.2022 - 11.2022

Certification - Amazon Web Services

Smayak Infotech , Jaipur
05.2018 - 10.2018

Certification - MTA: Software Development Fundamentals

Microsoft , India
10.2018 - 10.2018

Skills

    Research methods

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Software

Microsoft office

Net

C

AutoCAD

Google Analytics

Canva

Interests

Sketching

Designing

Reading

Cycling

Music

Certification

Amazon Web Services

Timeline

IE Business School - Certification, Marketing Management And Research
01.2022 - 11.2022

Marketing Research & development

01-2022
Market Research Analyst - SRK Aviacom I Pvt Ltd
02.2020 - Current
Technical Support Engineer - Wipro
01.2019 - 12.2019
Microsoft - Certification , MTA: Software Development Fundamentals
10.2018 - 10.2018

Amazon Web Services

09-2018

MTA: Software Development Fundamentals

06-2018
Smayak Infotech - Certification, Amazon Web Services
05.2018 - 10.2018
Gyan Ganga Institute Of Technology And Science - Bachelor of Engineering, Computer Science Engineering
08.2014 - 03.2018

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