Preeti Singh

• Market Expansion: Responsible for India and Sri Lanka product sales, in collaboration with 32 team members to achieve target results. Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Marketing Strategy: Managed marketing budget and associated P&L of Rs. 1 Cr to develop and execute digital properties for HCPs for therapy expansion, outbound mailing and sales plans for business segments.
• Customer Experience using Design Thinking: Compiled research data and gave professional presentations highlighting finds and recommended optimizations for go-to-market. Created personas and customer journeys for targeted omnichannel interventions
• Data Analysis and Insights: Personalized data led customer journey map using voice of customer and CRM data. Set up a learning portal in three months and created an online simulation lab engaging 250 HCPs
• Execution Excellence: Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns. Ran qualitative and quantitative research, generating effective customer insights and building customer leads pipeline
• Commercial Excellence: Was additionally responsible for Sales in West region managing eight sales executives delivering business of Rs. 12 Cr
• Stakeholder Management: Prepared a variety of different written communications, reports and documents. Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.

Key Achievements:

• Increased bottom-line by 1.7%, saving Rs. 30 L expenses on asset procurement
• Grew the Anesthesia market share by 12%, to 36%, increasing B2B lead generation through account-based marketing
• Recipient of awards for Innovation, speed, GM Appreciation, and high growth go-to-market strategy for 2022

• Business Model: Prepared the business plan with inputs from industry trends and worked with the partners to develop a social media campaign focused on maximizing ROI
• Business Development: Created travel properties for schools, not for profit institutions and mother and child trips
• Digital Strategy and Customer Experiences: Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy reaching 1700 prospects on social media
• Data Analysis and Design Thinking: Gathered primary data, created customer affinity maps, and used design thinking principles and workshops with secondary data analysis for enhanced customer experience
• Execution Excellence: Designed and developed an interactive website (www.etaratrips.com) with SEO and internal knowledge system within a budget of Rs. 2 L
• Commercial Excellence: Generated Rs.12 L in sales through effective networking and marketing strategies to grow new business and increase productivity, delivering a profitable P&L for 2018-19

Key Achievements:

• Partnership with an NGO on sustainable travel in rural India and pivoting to trade medical supplies during Covid

• Marketing Strategy using Design Empathy: Built brand awareness using Facebook marketing. Used Google analytics to identify opportunities and fill campaign gaps
• Execution Excellence: Increased membership by 90% to 1100, in two months. Established business cases for investment into technical areas, geographies, partnerships worth Rs.5 Cr
• Established performance goals and outlined processes for achievement. Created business reports for non-communicable diseases and introduction of drones in healthcare

Key Achievements:

• Met deadlines, exceeding expectations to design creative and long-form content and effectively rolling out a functional website in one month

Treasurer, Student Government Association, 2015-16; President - Finance & Administration, Design for America, 2015-16; Graduate Teaching Assistant (GTA) - Branding & Marketing Communications, 2015-16. Graduate Program Assistant for 2015-16; Graduate Teaching Intern, International Collaboration, Fall 2014

• Served as an ambassador for the program
• I managed budgeting and assisted in marketing activities for the Clubs. In Leadership meetings, I coordinated with the college administration for student led initiatives and events.
• Participated in Case Study competitions for Hult Prize, Biotechnology Consulting and Venture Capital Investment Competition where my team attended the Regionals
• Worked on projects developing a user centric approach on 'how to' reduce dropouts in High School, 'how to' provide quality time to single mothers and on 'how to' manage diabetes through peer to peer community intervention approach
• Worked on the design approach for projects through visual elements and design theory while taking classes with Annet Couwenberg and Ellen Lupton

• Business Development: Proved successful working within tight deadlines and fast-paced atmosphere. Responsible for member acquisition, recruitment and knowledge dissemination through 24 Forums pan-India
• Brand Management: Managed a budget of Rs. 3.5 Cr for brand management, marketing research, media planning and engagement metrics for product development. Worked with creative agencies as well as internal and external stakeholders
• Producing Content and User Insights: Maximized advertising efforts by developing content and campaigns for PR. Oversaw video production for distribution through multiple digital channels, citing various academic journals while performing original research
• Business Partnerships: Built strategic relationships on behalf of the association for new product development. Successfully negotiated partnerships with Accenture and People Matters
• Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue

Key Achievements:

• Grew membership by 70% in India through branding for niche audience, product mix, generating revenue of Rs. 22 L
• Set up the local website (www.shrmindia.org) and ecommerce using Agile Methodology

• Strategic Relationships: Performed a variety of networking and outside sales activities to build a customer base and new clients
• Promoted and led performance enhancement culture by actively coaching and mentoring direct reports
• Conceptualized campaigns, provided creative inputs and analyzed feedback data for success
• Collaborated with Business Heads across the organization in order to grow business partners through prospecting and follow-up activities
• Learning and Implementing New Technologies: Leveraged database management and CRM systems to complement mass targeted email strategies and digital direct mailers for clients

• Business Planning: Analyzed key aspects of business to evaluate factors driving results and summarized into presentations for the Executive Team.
• Conducted interviews with key business users to collect information on business processes and user requirements to inform go-to-market strategy

• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
• Streamlined employer branding, HR efficiencies, coordinated new hire orientations and provided on the job training for 230 new employees
• Negotiated with vendors and finalized SAP for ERP implementation

• Commercial Excellence: Identified and drove consumer finance growth through strategic business partnerships, dealer channels and introducing new products like Insurance leading 20 sales executives across 17 locations
• Reviewed new opportunities to drive business strategy at planning sessions.