Preety Singh
Navi Mumbai
Summary
A dynamic and results-driven Marketing Manager with over 8 years of experience in digital marketing, brand visibility, and team leadership.oven track record of boosting engagement, lead generation, and content strategy through innovative digital campaigns. Strong skills in content creation, analytics, and managing cross-functional teams.
Overview
7
7
years of professional experience
Work History
Marketing Lead
NetWitness
Remote
06.2025 - Current
- Increased social media followers by 40% organically, and website traffic by 20%.
- Improved newsletter CTR by 21% through A/B testing and audience segmentation.
- Built Salesforce dashboards to track inquiries, MQLs, and SQOs.
- Led affiliate marketing (content syndication, PR, and articles) to expand reach.
- Implemented UTM tracking and optimized campaigns for higher ROI.
- Drove end-to-end campaign execution (paid and organic) across digital, social, email, and partner channels.
- Partnered with sales and product teams on ABM campaigns, improving pipeline quality, and accelerating deal cycles.
- Streamlined marketing automation (emails, nurture flows, lead scoring) to boost conversions.
Marketing Manager
Greytrix
10.2023 - Current
- Led a team of 17 across SEO, content, web development, and graphic design departments.
- Shifted content tone to be more user-focused, contributing to a 50% increase in followers over two quarters.
- Spearheaded a website revamp based on strategic guidelines, improving user engagement.
- Boosted LinkedIn engagement with product-specific targeting, resulting in a 20% increase in connections in two quarters.
- Achieved a 40% growth in lead generationand improved newsletter open rates by 60%.
- Increased Domain Authority from 43 to 45in 6 months.
- Organized webinars and participated in key events like Acumatica, Sage Transform, and domestic exhibitions.
- Managed campaigns with a ₹5,000 weekly budget, generating 4 relevant leads and achieving a 3.5% CTR.
Associate Marketing Manager
VARA Infrovate
10.2022 - 09.2023
- Solely managed marketing, including digital presence, content writing, and design.
- Led the revamp of the website, resulting in a 2% increase in followers.
- Developed pitch decks for tenders and participated in exhibitions like the Traffic Infratech Expo.
- Organized events such as Townhalls and Webinars.
Digital Assistant Manager
U GRO Capital
10.2021 - 09.2022
- Improved digital presence with campaigns like #GyaaniGuruwar and the HR Mascots Series, resulting in a 2x increase in followers in one year.
- Provided voice-overs for app videos and created corporate communications for DSAs and customers.
- Led WhatsApp marketing for employees and DSAs, including bot content design.
- Carried out email marketing using Netcore and ran SMS marketing campaigns.
- Organized events like Lenders Meet and Townhall.
Digital Marketing Executive
Plexail
01.2020 - 09.2021
- Enhanced the company’s LinkedIn presence through effective design and content, achieving over 3,000+ industry-relevant connections.
- Averaged 5 leads monthly in a niche market.
- Managed Google reviews and oversaw order production to ensure satisfaction.
- Wrote SEO-friendly blogs and website content, resulting in blogs ranking on the first page of search results.
Marketing Executive
The Momo Factory
06.2018 - 12.2019
- Introduced the company to a digital platform for enhanced brand visibility.
- Created engaging posts and videos, managing an Instagram account with a daily budget of ₹500.
- Achieved a 20% increase in walk-ins compared to normal days.
Education
Digital Marketing Certification
Freelancer Academy
2021
MBA - Marketing
ITM - Group of Institution
2020
Diploma - Interior Design
Academy of Arts & Design
2016
Bachelor of Science - Information Technology
Karmaveer Bhaurao Patil
2015
Skills
- Search engine optimization
- Lead generation
- Content strategy and development
- Adobe Illustrator proficiency
- Brand management
- Google Analytics and Looker Analytics
- Semrush expertise
- AutoCAD skills
- Performance metrics
- LinkedIn ads
- Google Ads
- Affiliate marketing
Hobbies and interests
- Dancing
Languages
French
First Language
Timeline
Marketing Lead
NetWitness
06.2025 - Current
Marketing Manager
Greytrix
10.2023 - Current
Associate Marketing Manager
VARA Infrovate
10.2022 - 09.2023
Digital Assistant Manager
U GRO Capital
10.2021 - 09.2022
Digital Marketing Executive
Plexail
01.2020 - 09.2021
Marketing Executive
The Momo Factory
06.2018 - 12.2019
Digital Marketing Certification
Freelancer Academy
MBA - Marketing
ITM - Group of Institution
Diploma - Interior Design
Academy of Arts & Design
Bachelor of Science - Information Technology
Karmaveer Bhaurao Patil
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