Preksha Vyas
Gurugram
Summary
Growth Marketing Manager with 7 years of experience in Digital Growth Strategy, User Acquisition, Retention and Conversion Rate Optimisation. Worked on both 0-1 and 10-100 projects.
Overview
7
7
years of professional experience
1
1
Certification
Work History
AVP1 - Growth & Digital Strategy
Indusind Bank
Gurugram
07.2024 - Current
- Driving digital growth for fixed deposits, mutual funds and stocks business.
Growth Manager
Groww
Bangalore
06.2022 - Current
- Developed key strategies and drove experiments optimizing for retention and full-funnel conversion, from Install to Transaction. Witnessed Groww's journey to becoming the largest stockbroker in India (in terms of active users).
- Led user engagement and retention using marketing automation and CRM tools for onboarding and first transaction funnel optimization. Achieved 65% MAU, 4.5% CTR and 15% email open rates for a base of 50M+ users.
- Worked with stakeholders within Data Science, Product, Marketing, Design and Tech for driving key projects to improve metrics like - app sessions, CTR, personalisation, retention, product page visits and conversion.
- Prepared and executed GTM Strategy for Groww credit app for CD Loans.
- Spearheaded projects like trading workshops, offline user connects and course on stocks and mutual fund investing.
Asst. Manager - User Acquisition & Retention
Arvind Lifestyle Brands
Bangalore
03.2020 - 06.2022
- Managed user engagement for all brands under Arvind Lifestyle and Sephora.
- Spearheaded brand launch and sale communication strategies for brands like USPA, GAP, Sephora, Flying Machine, Tommy Hilfiger, etc.
- Setup in-app journeys and content strategy. Improved CTRs for PNs to 3.2% and email open rates to 25% for Lifestyle brands.
- Managed influencer marketing campaigns for various brands under Sephora.
Influencer Community Manager
Spoyl (Acquired by Flipkart)
Bangalore
12.2018 - 03.2020
Digital Marketing Executive
Clientjoy
Ahmedabad
06.2017 - 12.2018
Education
B.Tech. in Electronics & Communication -
Rajasthan Technical University
05.2017
Certification
- Executive Certificate Programme - Digital Marketing and Analytics, 11/01/21, Indian School of Business, Hyderabad
- Advanced Digital Marketing, 08/01/17, Delhi School of Internet Marketing
Timeline
AVP1 - Growth & Digital Strategy
Indusind Bank
07.2024 - Current
Growth Manager
Groww
06.2022 - Current
Asst. Manager - User Acquisition & Retention
Arvind Lifestyle Brands
03.2020 - 06.2022
Influencer Community Manager
Spoyl (Acquired by Flipkart)
12.2018 - 03.2020
Digital Marketing Executive
Clientjoy
06.2017 - 12.2018
B.Tech. in Electronics & Communication -
Rajasthan Technical University