Summary
Overview
Work History
Education
Certification
Timeline
Generic

Preksha Vyas

Gurugram

Summary

Growth Marketing Manager with 7 years of experience in Digital Growth Strategy, User Acquisition, Retention and Conversion Rate Optimisation. Worked on both 0-1 and 10-100 projects.

Overview

7
7
years of professional experience
1
1
Certification

Work History

AVP1 - Growth & Digital Strategy

Indusind Bank
Gurugram
07.2024 - Current
  • Driving digital growth for fixed deposits, mutual funds and stocks business.

Growth Manager

Groww
Bangalore
06.2022 - Current
  • Developed key strategies and drove experiments optimizing for retention and full-funnel conversion, from Install to Transaction. Witnessed Groww's journey to becoming the largest stockbroker in India (in terms of active users).
  • Led user engagement and retention using marketing automation and CRM tools for onboarding and first transaction funnel optimization. Achieved 65% MAU, 4.5% CTR and 15% email open rates for a base of 50M+ users.
  • Worked with stakeholders within Data Science, Product, Marketing, Design and Tech for driving key projects to improve metrics like - app sessions, CTR, personalisation, retention, product page visits and conversion.
  • Prepared and executed GTM Strategy for Groww credit app for CD Loans.
  • Spearheaded projects like trading workshops, offline user connects and course on stocks and mutual fund investing.

Asst. Manager - User Acquisition & Retention

Arvind Lifestyle Brands
Bangalore
03.2020 - 06.2022
  • Managed user engagement for all brands under Arvind Lifestyle and Sephora.
  • Spearheaded brand launch and sale communication strategies for brands like USPA, GAP, Sephora, Flying Machine, Tommy Hilfiger, etc.
  • Setup in-app journeys and content strategy. Improved CTRs for PNs to 3.2% and email open rates to 25% for Lifestyle brands.
  • Managed influencer marketing campaigns for various brands under Sephora.

Influencer Community Manager

Spoyl (Acquired by Flipkart)
Bangalore
12.2018 - 03.2020

Digital Marketing Executive

Clientjoy
Ahmedabad
06.2017 - 12.2018

Education

B.Tech. in Electronics & Communication -

Rajasthan Technical University
05.2017

Certification

  • Executive Certificate Programme - Digital Marketing and Analytics, 11/01/21, Indian School of Business, Hyderabad
  • Advanced Digital Marketing, 08/01/17, Delhi School of Internet Marketing

Timeline

AVP1 - Growth & Digital Strategy

Indusind Bank
07.2024 - Current

Growth Manager

Groww
06.2022 - Current

Asst. Manager - User Acquisition & Retention

Arvind Lifestyle Brands
03.2020 - 06.2022

Influencer Community Manager

Spoyl (Acquired by Flipkart)
12.2018 - 03.2020

Digital Marketing Executive

Clientjoy
06.2017 - 12.2018

B.Tech. in Electronics & Communication -

Rajasthan Technical University

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Preksha Vyas