Prem Kumar Ganesan

Passionate and results-driven Customer Experience Leader with 13+ years of experience developing and executing automated marketing strategies to optimize lead generation, customer engagement, and conversion rates. Expertise in integrating Marketing automation platforms with CRM systems, optimizing workflows, and utilizing data analytics to enhance campaign performance.

Proven ability to lead high-performing teams, develop data-driven strategies, and execute multi-channel marketing initiatives to deliver measurable results. Seeking to contribute strategic expertise and leadership to elevate marketing automation efforts to new heights.

1.  Samsung Electronics – Global and Europe

• Worked on certain parts of the design for migrating their campaign instance from SAP into Adobe Campaign V8
• Created Email and Push campaign templates per EO's requested segments that can be reused by different subsidiaries across European regions.
• Created Data capture web apps in ACC for flagship launches and campaigns to target the hand-raisers

2. GSK HealthCare - US and UK

• Migrated the campaigns from Adobe Campaign V6 to V7
• Gathered HTML content from the agency and integrated the same in an Adobe campaign using content schemas, forms, JavaScript templates, and publication models

3. IndiGo - Airlines 

• Involved in requirement analysis, design, and development of different email campaigns and custom reports
• Design and developed custom schemas and data loading workflows to load data from feed files which are placed in SFTP and then load the same into Adobe Schemas
• Created and executed weekly Tuesday Sale and Adhoc multichannel campaigns (Email, SMS- Valuefirst vendor and Push)

4. Spark Telecom - New Zealand

• Posted at a client location and had the opportunity to closely interact with the client, gather business requirements, Lead the offshore team, and deliver the tasks on time
• Implemented on-premise Adobe Campaign application server and frontal server with Oracle 12c as the database
• Established Adobe cloud-hosted Mid-sourcing connectivity for sending the deliveries and tracking
• Established FDA for querying the EDW DB and loaded those data into AC
• Integrated Adobe campaign with AEM, Analytics, Facebook, Twitter, and Salesforce CRM

Other Projects:  Pandora - Denmark, IDFC - First Bank, Bupa Health - Australia, MGM Hotels and Resorts - US and Kasikoran Bank - Bangkok.

• Adobe Certified Master Architect - Campaign
• Adobe Certified Expert Developer - Campaign
• Adobe Certified Expert Business Practitioner - Campaign
• Adobe Certified Professional Developer - Campaign
• Adobe Certified Professional Developer - Experience Manager(AEM)
• Adobe Certified Professional Developer - Campaign Standard
• Adobe Qualified - Adobe Experience Platform, RTCDP and AJO

• Developed trusted, long-term relationships with key client contacts across their organization
• Developed and led globally coordinated go-to-market plans for the offerings and executive events that stand apart in the market
• Led pre-sales, solutions, and estimation for service projects involving Customer Experience products
• Provided leadership direction, mentored, supported, and managed the COE and delivery team in the pyramid
• Continually monitored current marketing trends, new technology solutions, and competitive strategies – and translated them into new marketing ideas for clients
• Overseen the process of coordinating and liaising with stakeholders to ensure all relevant data, content, assets, and target audience parameters are received for campaign execution
• Set up Adobe Campaign/AEM server on-premise network for both Linux & Windows
• Created Technical/Targeting/Campaign, AB testing workflows & Web applications in Adobe Campaign
• Written JavaScript codes, and SQL queries for the complex segmentation of customers to send campaigns across various channels (Email/Direct Mail/SMS/WhatsApp/Push Notifications)
• Integrated AEM, Analytics, Salesforce, MSCRM, Oracle, DB2, Teradata, FB, and Twitter with Adobe Campaign
• Built a Technically strong team and provided Adobe skills training to the people newly on board the team

• Dubai Chamber of Commerce and Industry - Adobe Campaign
• Health Care Service Corporation (HCSC) - Adobe Campaign
• Telstra Health, Australia - Adobe Campaign and AEM
• Mahindra Holidays - Adobe Campaign
• Dream11 Fantasy Sports - AEM DAM
• Liverpool Football Club - Adobe Experience Cloud products (AEM,Analytics, Campaign, Magento and Marketo)