PREM SUGANTH

• Built Turbocomply - a Legal compliance management SaaS product from 0.
• Onboarded first client within 1 month of launch of ticket size $400
• Latest onboarded Client's ticket size : $12,000
• Drove product development from concept to launch, ensuring alignment with customer needs.

Driving Growth

• Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
• Implemented effective marketing campaigns to increase brand recognition and attract new customers.
• Managed financial resources effectively, maintaining profitability throughout various stages of growth.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Developed strong relationships with clients for long-term partnerships and increased customer retention.

Building exciting stuffs at Shopup!

• Built the Shopup Store product, that creates an Fully functional website digitalising Offline retailers
• Key Features: One click - Website creation, Easy Catalog upload/download, Simple customisable website, Create/Receive Orders and easy processing, FaceBook integrated Chat, Receive Payment with payment link, Marketing provision with integrated FB API

Built and scaled the B2B retail app for retailers to browse, buy, track products

• Key Features: Hyper-local product display based on Geo-Tagged user login, Complete e-commerce functionality: Feed, Cart, Coupons, User communication: Notifications

Built the Sale Representative Tracker app to monitor, track and improve field agent performance

• Key Features: Geo-tagged user attendance system, Geo-tagged Retailer visit marking, Adding cold leads, Reminder to visit later, Realtime performance tracker - Sales, Incentive, Offline app - Option to place order with no internet.

• Built & Shaped the Seller Ecosystem Product in Voonik
• Seller Panel: Single point panel to manage entire Business, from: Catalog listing, Price update, Promotional Coupon/Offer application, Sales Tracking, Sponsored listing
• Designed and Built the entire Customer communication service for Voonik consumers
• Notification channel: In-house notif engine to collect all users, split by dynamic cohorts by user type, ensure high conversion
• Achieved 12% all time high notif conversion
• Developed the Feed logic algorithm
• Designed the working algorithm of Customer feed with exponential clicks logic, displaying user specific homepages and collection pages improving app user Day 1 conversion from 2.5% to 7%

• Spearheaded the Supply and Demand (Business Development, Category Management, Marketing team)
• Determined the Selection to be available on the site
• Regulate the acquisition of customers through high efficient and cost effective channels
• Determined the user journey in all platforms: Web, M-site, App: Android and iOS
• Responsible for all Customer facing touch-points: Push Notification, Paid Ads, Influencers collaboration, SMS, Email
• Responsible for the P/L of the company which is levered by the Net Merchandise Value (NMV), achieving EBITDA profit in Jan 2018 with a Turn over of Rs.100 Crore per year
• Strategic Alliances & Partnerships: Barter Tie-ups with Banks, Wallets, other companies to increase the offers to Voonik customers
• Setting up Cross Border Commerce: Visited manufacturers in Shenzhen, Guangzhou and launched products in Voonik Private Label

• Responsible for increasing the Revenue of the territory from new customer acquisition and retention
• Hit a Revenue of Rs
• 2 Lakh per month and was a part of the team Practo Reach that had hit 1 Cr in a quarter, supporting the Series B investment of $30 million