Summary
Overview
Work History
Education
Skills
Courses Certifications
Total Work Experience
Social Link
Other Personal Details
Timeline
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PREMANKUR DESMUKHYA

PREMANKUR DESMUKHYA

Associate Director
Gurugram

Summary

Highly accomplished Sales Business Development Director with an MBA (Sales s Marketing, 1st Distinction) and over 18 years of experience driving revenue growth and market expansion in the International B2B Services and IT Sales sectors. Extensive experience in Market Research/KPO, proficient in end-to-end Market Research and consulting solutions. Deep understanding of the sales process, adept at prospecting, lead generation, and closing deals for Fortune 500 companies. Proven expertise in B2B sales, with a knack for securing high-value clients in global markets including the UK, EMEA, Asia, and the US. Proficient in both Hunting s Farming roles, with a stellar track record of surpassing sales targets. Skilled at connecting and effectively communicating with CXOs/VPs/Directors. Demonstrated leadership in team management, driving exceptional results. Skilled in Consultative Sales, leading successful Lead Generation s Nurturing initiatives, and fostering Cross-Functional Collaboration.

Overview

20
20
years of professional experience
15
15
years of post-secondary education

Work History

Associate Director

ValueLabs
Hyderabad
04.2022 - Current
  • Consultative IT Solutions Sales: Spearheaded sales efforts within the Travel s Hospitality and Logistics verticals, serving as primary liaison and selling bespoke IT solutions like AIDE Solutions, Product Development, Quality Engineering, Cloud, User Experience, Cyber Security, Data Analytics, ML, and IoT to C-level executives and VP stakeholders
  • Revenue Optimization: Developed and executed comprehensive Go-to-Market Strategy for Travel vertical, resulting in notable 10% increase in revenue from travel-related deals
  • Sales Strategy Development: Innovated and implemented comprehensive sales strategies to drive revenue growth and enhance market penetration within the Travel and Logistics Industry, leveraging consultative approach to secure key accounts
  • Strategic Market Penetration: Expanded market reach across US, Europe, Middle-East, and Asia, capitalizing on emerging trends and untapped customer segments to fuel business growth
  • Client Acquisition: Drove revenue growth by expanding customer base and cultivating strategic partnerships across global markets, leveraging cold calling and lead generation techniques to penetrate new territories
  • Cross-Functional Collaboration: Collaborated with Marketing team to develop and execute targeted campaigns, resulting in rise in qualified leads
  • Strategic Partnerships: Collaborate with internal teams, including marketing, product development, and Sales Leadership, to develop tailored solutions that address client needs and market demands
  • Revenue Growth : Drive revenue growth by expanding customer base and cultivating strategic partnerships across global markets, including US, Europe, Middle East, and Asia Market Intelligence: Stayed abreast of industry trends and competitor activities to inform strategic decision-making and enhance sales positioning, ensuring competitive edge in market
  • Collateral Development: Crafted compelling sales collateral, including case studies and presentations, to effectively communicate company's value proposition and enhance brand positioning
  • Sales Operations Optimization: Utilized advanced CRM tools like Salesforce to streamline sales operations, ensuring efficient communication and accurate data management to maximize sales effectiveness.

Strategic Account Manager

Frost s Sullivan
Gurgaon
06.2015 - 04.2022
  • Client Acquisition s Business Development (Hunter/Farmer): Drove new business by independently managing the entire sales cycle for Frost s Sullivan subscription offerings and custom research/advisory solutions
  • Geographical s Industry Experience: Possess extensive experience working across diverse geographical markets (Europe, Middle East, Asia, America) and industries (Aerospace, Defense, Healthcare, Information Technology)
  • Lead Generation: Generated qualified leads and opportunities through proactive research using LinkedIn Sales Navigator, industry networking, cold calling, and targeted email campaigns
  • Client Relationship Management: Nurtured existing client relationships through account management, strategic planning, relationship building, and value creation
  • Market Research s Competitive Intelligence: Delivered market intelligence and competitor analysis to global and regional teams, keeping them informed about market trends, industry shifts, and competitor landscape
  • Monitored industry developments for assigned vertical and accounts, ensuring close alignment with client needs
  • Account Mapping: Conducted monthly reviews with existing clients to identify upsell opportunities and maximize revenue potential
  • Consultative Sales: Employed a consultative sales approach, uncovering client pain points and strategic objectives through in-depth discussions
  • Collaborated with practice leaders to develop customized research and advisory solutions tailored to address client challenges and drive measurable business value
  • Revenue: Establish sales objectives by forecasting and developing annual sales quotas across geographies, project expected sales volume and profit for existing and new products
  • Tracking weekly, monthly, and quarterly performance and sales metrics
  • Brand Building: Planned and organized industry conferences/events to generate leads, build brand awareness, and create business development opportunities
  • Team Collaboration: Championed cross-functional collaboration by involving industry experts and consultants in client discussions and presentations, leveraging their specialized knowledge.

Lead Generation Team Lead

NIIT Technologies
Gurgaon
09.2004 - 07.2014
  • Analyzed sales data and implemented strategies to build 3X sales pipeline, driving transactions towards successful closure
  • Identified and generated new business opportunities across multiple continents, leveraging geographical and industry experience
  • Scheduled meetings with C-level executives, effectively routing them to presales and Regional Directors for IT and BPO services
  • Utilized expertise in database building, data mining, extraction, and management to support sales efforts
  • Responsible for Client Relationships and Account Management at middle management level
  • Arranged business meetings, developed business activities, and diligently followed up on leads to maximize sales opportunities
  • Awards and Recognition Received President's Club award in 2006 and 2012, recognized as top performer and inducted into NIIT Hall of Fame by Chairman of NIIT

Education

MBA/PGDM - Strategic Marketing

BENGAL INSTITUTE OF BUSINESS STUDIES
Kolkata
06.2021 - 07.2023

B.A -

North Eastern Hill University
Shillong
03.2001 - 03.2003

XIIth -

St. Edmunds
Shillong
08.1998 - 04.1999

Xth -

St Anthonys
Shillong
01.1987 - 04.1997

Skills

Lead Generation

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Courses Certifications

  • Microsoft Office Excel 2016
  • Introduction to Generative AI (Valid upto August 2024)
  • Advance Excel with Power BI
  • Lean Six Sigma Green Belt Training Programme
  • Google Analytics Individual Qualification (Valid upto August 2024)

Total Work Experience

16 Years 0 Month

Social Link

http://www.linkedin.com/in/premankur-businessdevelopment

Other Personal Details

Gurugram, INDIA, English, Hindi, Bengali

Timeline

Associate Director

ValueLabs
04.2022 - Current

MBA/PGDM - Strategic Marketing

BENGAL INSTITUTE OF BUSINESS STUDIES
06.2021 - 07.2023

Strategic Account Manager

Frost s Sullivan
06.2015 - 04.2022

Lead Generation Team Lead

NIIT Technologies
09.2004 - 07.2014

B.A -

North Eastern Hill University
03.2001 - 03.2003

XIIth -

St. Edmunds
08.1998 - 04.1999

Xth -

St Anthonys
01.1987 - 04.1997

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PREMANKUR DESMUKHYAAssociate Director