Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Personal Information
Strengths
Work Preference
Quote
Software
Languages
Timeline
Hi, I’m

Premnath Bhimavaram

Performance Marketing Manager
Delhi
Premnath Bhimavaram

Summary

Dynamic Performance Marketing Manager with a proven track record at Colatch Media Pvt, driving a 30% increase in lead generation through innovative multi-channel campaigns. Expert in budget optimization and data analysis, complemented by strong team collaboration skills, ensuring alignment with business objectives and maximizing ROI.

Overview

12
years of professional experience
1
Certification

Work History

Colatch Media Pvt
Gurugran

Performance Marketing Manager
04.2025 - Current

Job overview

  • Developed and executed data-driven multi-channel marketing campaigns across Google Ads, Facebook, and LinkedIn.
  • Achieved 30% increase in lead generation and 25% reduction in customer acquisition cost within first quarter through optimization.
  • Leveraged analytics to conduct A/B tests, refining campaigns for maximum efficiency and ROI.
  • Generated innovative promotional ideas to enhance sales performance.
  • Ensured compliance with advertising laws and regulations across all campaigns.
  • Recognized for delivering exceptional customer service in face-to-face and phone interactions.
  • Managed inventory to guarantee availability of materials for operations.
  • Conducted market analysis to gain insights into target audiences.

AdVedaSparks Digi Technologies
Noida Jan 2024 – Apr 2025 ●

Head of Business Management
12.2024 - 03.2025

Job overview

  • Orchestrated performance-driven marketing initiatives and client account management for digital agency.
  • Optimized multi-platform advertising campaigns to achieve client ROI and lead-generation objectives.
  • Established and maintained partnerships with direct advertisers, affiliate networks, and performance marketing agencies.
  • Converted relationships into profitable engagements that enhanced revenue streams.
  • Managed client marketing budgets focused on cost optimization and maximizing conversion rates.
  • Collaborated with sales and account teams to create persuasive proposals and presentations.
  • Communicated value propositions effectively to secure new business opportunities.
  • Identified new markets and growth prospects within existing market segments.

OIT Innovations Pvt Ltd
Benguluru

Marketing Lead (Consultant)
08.2024 - 11.2024

Job overview

  • Oversaw user acquisition strategies during short-term project, scaling Google App Campaigns and managing digital marketing efforts to boost app installs and engagement.
  • Optimized campaign performance through data analysis and rapid iteration, facilitating successful product launch within limited timeframe.
  • Produced detailed reports and presentations summarizing results from consulting engagements.
  • Monitored project progress, ensuring timely completion of all deliverables.
  • Led meetings with internal teams and external partners to promote collaboration.
  • Recommended improvements based on thorough evaluation of customer feedback.

SportsBuzz11
Gurugram

Performance Marketing Manager
01.2024 - 06.2024

Job overview

  • Executed mobile user acquisition, engagement, and reactivation campaigns across Google Ads and Meta platforms.
  • Optimised campaigns on Google Search, Display, YouTube, and App Installs to maximise reach.
  • Developed app install campaigns on Facebook Ads, significantly boosting user acquisition.
  • Leveraged programmatic channels and DSPs to enhance campaign performance through strategic partnerships.
  • Oversaw budget management of INR 5 crores monthly, ensuring cost-effective execution and strong ROI.
  • Managed monthly budgets exceeding INR 5 crores, ensuring cost-effective campaigns with high ROI.
  • Collaborated with mobile measurement partners like Adjust and Appsflyer for performance tracking.
  • Utilized GA analytical tools and MS Excel for comprehensive reporting and insights.
  • Analyzed market trends to identify growth opportunities and track marketing initiative budgets.

GMAMOBI
Hongkong

Senior BD SEA & MEA & Marketing Manager
12.2021 - 01.2023

Job overview

  • Directed mobile user acquisition, engagement, and reactivation campaigns across digital platforms including Google Ads and Meta.
  • Maximized campaign impact on Google Ads by optimizing strategies for Search, Display, YouTube, and App Installs.
  • Implemented app install campaigns via Facebook Ads to boost user acquisition rates significantly.
  • Employed programmatic channels and DSPs to enhance overall campaign effectiveness.
  • Worked closely with mobile measurement partners like Adjust and Appsflyer for performance analysis.
  • Applied GA analytical tools and MS Excel for comprehensive reporting and insights generation.
  • Diversified campaign strategies using Native Platforms such as Taboola and Outbrain.

BlendAI Digital

Delivery Head
10.2019 - 11.2021

Job overview

  • Established and maintained strong advertiser and publisher relationships to drive campaign success.
  • Focused on campaign performance, optimization, and scalability at the agency level.
  • Implemented strategies to optimize campaigns while resolving technical issues, including MMP integrations.
  • Managed budgets for direct advertisers and agencies to maximize campaign effectiveness.
  • Executed process improvements that reduced costs and enhanced delivery efficiency.
  • Regularly communicated with senior management regarding progress against established goals.

Adappt.Mobi
Benguluru

Affiliate Manager
11.2017 - 11.2019

Job overview

  • Developed and executed strategic plans to achieve sales targets and expand customer base.
  • Resolved customer issues and complaints to maintain trust and satisfaction.
  • Partnered with clients to identify business needs and objectives.
  • Communicated value propositions effectively through proposals and presentations.
  • Reviewed, analyzed, and optimized performance of current marketing campaigns.
  • Optimized relationships with direct advertisers and affiliate networks into profitable partnerships.
  • Managed client budgets while providing cost optimization solutions.
  • Reviewed monthly partner invoices, ensuring timely payments according to contract terms.

DESIGN INDIA TECHNOLOGIES PVT LTD

Digital Marketing Executive
06.2016 - 04.2018

Job overview

  • Executed on-page optimization through keyword research, meta tags, title tags, and internal linking.
  • Conducted thorough SEO audits and competitor analyses to enhance online presence.
  • Created and managed social media pages and groups across various platforms.
  • Developed compelling ads with optimized titles, descriptions, and landing pages to boost quality scores.
  • Resolved issues regarding client emails, site suggestions, and maintenance of internal programs.
  • Implemented conversion tracking codes on landing pages to monitor performance.
  • Managed all ad campaigns across search engines, focusing on acquisition and conversion metrics.
  • Directed campaign planning, budget management, performance reviews, and optimizations for SEM accounts.

IBM
Benguluru

Network engineer
03.2015 - 03.2016

Job overview

  • Monitored network performance and troubleshooted any issues that arose.
  • Installed software updates on servers, routers, firewalls, and other network devices.
  • Created documentation detailing all aspects of the network infrastructure and its configuration.
  • Assisted in the design of local area networks and wide area networks.

Aditya Birla Minacs

Customer Service Executive
11.2013 - 02.2015

Job overview

Education

Sri Venkateswara College of Engineering

B.tech from Information Technology
01.2013

University Overview

Skills

  • Performance marketing strategies
  • Campaign management and operations
  • Multi-channel marketing
  • Budget optimization and management
  • Advertising compliance
  • User acquisition techniques
  • Ad network utilization
  • A/B testing methodologies
  • Data analysis and insights
  • Conversion rate optimisation (CRO)
  • Marketing automation tools
  • Data interpretation and leveraging
  • Fraud analysis techniques
  • Digital advertising platforms (Google Ads, Facebook Ads)
  • Programmatic channels and DSPs
  • Mobile measurement partners (Adjust, Appsflyer)

Accomplishments

Accomplishments
  • Glance Essentials Marketing Certification

Certification

IAB Digital Marketing and Media Foundations Certification

Personal Information

Personal Information

Strengths

Strengths
  • Data reporting (GA, MS Excel)
  • Native advertising platforms (Taboola, Outbrain)
  • User engagement strategies
  • Team collaboration and leadership skills
  • SEO and ASO strategies
  • MMP tracking expertise (Appsflyer, Branch)
  • Retargeting strategies (Clevertap)

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Salary Range

$45000/yr - $100000/yr

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursWork from home optionPersonal development programs

Quote

Your most unhappy customers are your greatest source of learning.
Bill Gates

Software

Appsflyer

Branch

MMP DashBoard

DSP

Languages

English
Hindi
Tamil
Telugu

Timeline

Performance Marketing Manager
Colatch Media Pvt
04.2025 - Current
Head of Business Management
AdVedaSparks Digi Technologies
12.2024 - 03.2025
Marketing Lead (Consultant)
OIT Innovations Pvt Ltd
08.2024 - 11.2024
Performance Marketing Manager
SportsBuzz11
01.2024 - 06.2024
Senior BD SEA & MEA & Marketing Manager
GMAMOBI
12.2021 - 01.2023
Delivery Head
BlendAI Digital
10.2019 - 11.2021
Affiliate Manager
Adappt.Mobi
11.2017 - 11.2019
Digital Marketing Executive
DESIGN INDIA TECHNOLOGIES PVT LTD
06.2016 - 04.2018
Network engineer
IBM
03.2015 - 03.2016
Customer Service Executive
Aditya Birla Minacs
11.2013 - 02.2015
Sri Venkateswara College of Engineering
B.tech from Information Technology

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Premnath BhimavaramPerformance Marketing Manager