Premnath S
Chennai
Summary
Marketing Manager with 10+ years of experience in real estate and financial services. Successfully launched large-scale projects and executed impactful marketing campaigns that drove significant revenue growth. Proficient in digital marketing, ATL and BTL strategies, vendor management, and team leadership.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Urbanrise (Alliance Group)
04.2019 - Current
- Managed end-to-end marketing for residential projects, including project launches and promotional campaigns.
- Successfully launched 3 residential projects generating 30,000+ qualified leads.
- Executed and optimized digital campaigns to support multiple high-impact projects, driving engagement and ROI.
- Managed marketing budgets of up to ₹2 crore, delivering 15% cost savings through strategic planning and vendor negotiations.
- Planned and executed ATL and BTL campaigns to enhance brand visibility.
- Developed marketing strategies to enhance brand awareness and engagement.
- Coordinated with sales teams and vendors to align marketing strategies with revenue goals.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Marketed research and analyzed data to identify and define audiences.
Public Relationship Manager
IDBI Federal Life Insurance Co Ltd
06.2015 - 03.2019
- Directed corporate communications and marketing campaigns across South region.
- Achieved 120% of sales targets through strategic client engagement and campaigns.
- Expanded corporate client base by 30% through innovative marketing initiatives.
- Managed digital promotions and e-marketing campaigns to improve brand visibility.
Senior Relationship Manager
Aviva Life Insurance India Pvt. Ltd.
02.2014 - 06.2015
- Designed and implemented marketing strategies aligned with business objectives.
- Monitored and analyzed sales and marketing performance metrics.
- Provided marketing support to sales teams through presentations and updated materials.
Education
B.Tech - Information Technology
The New Royal College of Engineering And Technology
01.2012
Skills
- Real estate marketing and project management
- Marketing strategies and campaigns
- Digital marketing and lead generation
- Budget planning and ROI optimization
- Market research and analysis
- Vendor management and negotiation
- Event planning and coordination
Hobbies and Interests
- Shuttle
- Dancing
- Listening to music
Languages
- English, Advanced
- Tamil, Advanced
- Marathi, Intermediate
Personal Information
- Date of Birth: 08/03/91
- Nationality: Indian
Timeline
Marketing Manager
Urbanrise (Alliance Group)
04.2019 - Current
Public Relationship Manager
IDBI Federal Life Insurance Co Ltd
06.2015 - 03.2019
Senior Relationship Manager
Aviva Life Insurance India Pvt. Ltd.
02.2014 - 06.2015
B.Tech - Information Technology
The New Royal College of Engineering And Technology
Similar Profiles
SWETANSHU VERMASWETANSHU VERMA
Assistant Manager Accounts at Urbanrise Builders LLP (An Alliance Group of Company)Assistant Manager Accounts at Urbanrise Builders LLP (An Alliance Group of Company)
Rajivkumar Rajivkumar null
Assistant Manager at Alliance Group of Company (Urbanrise)Assistant Manager at Alliance Group of Company (Urbanrise)
G ANANDAKUMARG ANANDAKUMAR
Business Analyst at UrbanriseBusiness Analyst at Urbanrise
Zaheer Syed.SZaheer Syed.S
Team Manager at GSR Global ServicesTeam Manager at GSR Global Services
PIYUSH RANJAN DASPIYUSH RANJAN DAS
Associate at BNY IndiaAssociate at BNY India