Prerana Sarda
Pune
Summary
Bilingual Research Analyst with many years of experience in research and development field. Results-oriented and goal-driven with exceptional history of performing well with little or no supervision. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.
Overview
5
5
years of professional experience
Work History
Research Analyst
Infiniti Research
Bangalore
02.2021 - 08.2024
- Collaborated with cross-functional teams to ensure accuracy of research results.
- Monitored current events and emerging trends to keep abreast with marketplace changes.
- Analyzed market trends and identified potential business opportunities.
- Determined best methods to meet research objectives and produce useful data.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Created graphical illustrations to share market research insights.
- The cross-domain nature of my latest employer helped me to have a bird's-eye view across various industries.
- End-to-end reporting and seniority gave me experience in every sector in market research field and strengthened team management and leadership kills.
Senior Research Analyst
Marketysers Consulting LLC
Pune
09.2019 - 02.2021
- Provided expertise in creating survey instruments, sampling plans, questionnaire design and data collection strategies.
- Conducted comprehensive research on industry trends, market dynamics and consumer behavior to inform strategic decisions.
- Maintained up-to-date knowledge of best practices related to research methodology and analytics techniques.
- Monitored changes in competitive landscape by tracking competitor activities across multiple channels.
- Led project teams in designing, managing and executing research projects to identify customer needs and preferences.
- Gathered primary data through surveys, interviews and focus groups to gain insight into customer attitudes towards products or services.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Summarized raw data and analyses and made recommendations based on findings.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
Education
PGDM - Marketing Research
MITCON (now MIMA)
Pune11-2020
B-Pharm - Pharmacy
Bharti Vidyapeeth
Pune06-2018
Skills
- Quantitative Research
- Strong analytical skills
- Microsoft Excel
- Methodical
- Qualitative Research
- Analytical mindset
- Strength in research
- Tableau
- Primary research
- Time management and leadership
- Presentation and communication
Timeline
Research Analyst
Infiniti Research
02.2021 - 08.2024
Senior Research Analyst
Marketysers Consulting LLC
09.2019 - 02.2021
PGDM - Marketing Research
MITCON (now MIMA)
B-Pharm - Pharmacy
Bharti Vidyapeeth
Similar Profiles
SELINA JASMINE JOSEPHSELINA JASMINE JOSEPH
Lead Analyst and Editor at Infiniti ResearchLead Analyst and Editor at Infiniti Research
Apoorva SGApoorva SG
Product Specialist at Infiniti ResearchProduct Specialist at Infiniti Research
Debyanee SarkarDebyanee Sarkar
Senior Research Manager at Infiniti ResearchSenior Research Manager at Infiniti Research