Prerna Ankur

Directed end-to-end qualitative research projects across brand positioning, pack tests, ad tests, narrative testing, and exploratory studies, with greater responsibility for client engagement, people management, and reporting leadership.

Introduced AI-based methodologies (e.g., emotion-tracking tools) to capture nuanced consumer reactions, blending technology with qualitative insights.

Designed and delivered strategic proposals for clients, working closely with stakeholders to understand business needs and craft tailored research solutions.

Managed a team to ensure timely delivery of analysis, reports, and presentations, strengthening client relationships through actionable insights.

Category coverage:

• FMCG – Lobia, Bunge, FunFlips (frozen foods & snacking)
• Fashion – Aspire
• Automobiles – WinFast
• Construction & Home Solutions – Waterproofing
• Durables – Kitchen Appliances

Led diverse qualitative research studies including Exploratory Research, Brand & Content Equity, Pack Evaluations, Ad Evaluations, Script Tests, Product Tests, and Fashion Understanding projects, with responsibility for end-to-end reporting, analysis, and client presentations.

Worked across FMCG, fashion, automobiles, and entertainment/content, managing timelines, mentoring juniors on reporting tasks, and ensuring high-quality outputs.

Client highlights:

• ITC (FMCG): Product evaluations for sattu, atta, and grains.
• Amazon (E-commerce/Fashion): Exploratory studies on shopper behavior and adoption barriers.
• Hotstar (Entertainment): Content evaluation for Legends of Hanuman and Thukra Ke Mera Pyaar, with insights on consumer resonance, gaps, and recommendations for future seasons and narratives.
• Godrej (Fixtures): Exploratory brand audit with OEMs, distributors, and manufacturers.
• Pepsi (Beverages): Product tests and ad evaluations on consumer preference drivers and brand resonance.

• Managed qualitative research operations including recruitment oversight, fieldwork monitoring, and backend support for analysis and report writing, ensuring accurate targeting of participant groups and smooth execution.
• Coordinated with cross-functional teams (Finance, Client Servicing, Project Management) to align on study objectives, timelines, and finances, maintaining efficiency and quality across deliverables.

• Recruited for clients including John Deere, Medtronic, Marsh and McLennan, NiSource, Keysight, Philips Healthcare, and BCBS (Blue Cross Blue Shield), while establishing strong relationships with client managers.