Prerna Arora
Mumbai
Summary
Strategic and growth-focused Senior Manager - Product & Growth Marketing with over a decade of experience in the digital content and OTT space. Adept at driving user acquisition, engagement, and retention through data-informed strategies, content curation, and product innovation. Proven track record of building and scaling on-platform features, optimizing content strategy, and launching high-impact creator-led initiatives. Strong collaborator with Product, Content, and Marketing teams to deliver measurable outcomes in fast-paced environments.
Overview
15
15
years of professional experience
Work History
Senior Growth Manager
JioHotstar (Merged Platform), JioStar
02.2025 - Current
- Planned and executed the content migration from JioCinema to JioHotstar with Content Ops and Product teams.
- Spearheaded the redesign and alignment of artworks during the merger, collaborating with Design Ops.
- Launched Sparks, a new on-platform entertainment category, housed in bottom navigation.
- Delivered 374.99M AUs, 37.64M Video Views, and 543.11M Watch Time in 2 months from the Sparks tab.
- Promoted original IPs with top digital creators to convert sports audiences into entertainment Sparks viewers.
- Drove growth from product innovation by integrating content strategy with on-platform UX enhancements.
- Managed a team of 2 for storefront operations and on-platform promotion of Sparks.
Senior Manager - Product Marketing
JioCinema
04.2024 - 01.2025
- Enhanced content discoverability and navigation for various JioCinema user personas through content curation and publishing intelligence.
- Designed SOPs and publishing strategies to drive operational efficiency across teams.
- Worked closely with the Content team to develop promotional plans based on a data-driven content strategy.
- Used Mixpanel to track performance, and maintained homepage CTR above 7%.
- Partnered with SEO/SEM, Product, and Marketing for cohesive user journeys that supported user growth.
- Led a team of seven publishers and six designers to execute on-platform promotions with consistency.
Content Manager
JioCinema
12.2021 - 03.2024
- Developed publishing plans to boost user engagement, and recommendation engine performance using content curation techniques.
- Managed live events like Bigg Boss 24/7, Lakmé Fashion Week, Filmfare, and others.
- Coordinated with the Product and Ops teams for CMS improvements and content strategy alignment.
- Collaborated with the marketing team for consistent campaign rollouts across digital touchpoints.
Assistant Content Manager
SonyLIV
04.2020 - 07.2021
- Led on-platform programming and content curation for daily and marquee shows across genres.
- Ensured timely publishing, accurate metadata, and visual consistency in thumbnails.
- Collaborated with the product and tech teams for CMS enhancements and UI/UX improvements.
- Worked closely with analytics teams to align show performance data with an evolving content strategy.
- Supported launch campaigns for Sony Originals, and partnered content with measurable growth outcomes.
- Played an instrumental role in implementing growth-driven changes through product feature feedback.
Assistant Content Manager
Voot
09.2015 - 08.2019
- Managed digital-first launches, backend CMS tasks, and live show support, focused on viewer retention.
- Coordinated on-platform content planning and content strategy for Hindi and regional verticals.
- Played a key role in homepage curation and content curation for timely, engaging user experiences.
- Worked cross-functionally with marketing, design, and product to drive growth through platform innovation.
- Tracked content KPIs, and implemented adjustments to improve watch time and reduce bounce rates.
Assistant Content Manager
Colors TV Website
05.2012 - 08.2015
- Planned and published content for fiction and non-fiction shows, optimizing for retention and engagement.
- Contributed to strategic decisions regarding show placements and performance evaluations.
Correspondent
Mumbai Mirror Online
11.2010 - 04.2012
- Produced content for Bollywood, lifestyle, and tech sections; collaborated with the product team to reduce website errors.
Education
Bachelor of Mass Media - Journalism
01.2010
Higher School Certificate - Commerce
01.2007
Skills
- Growth Strategy
- User Acquisition & Engagement
- Product-Led Growth
- Go-To-Market Strategy
- On-Platform Promotions
- Content Strategy
- Content Curation
- Growth from Product Innovation
- A/B Testing & Analytics
- Leadership & Team Management
- CMS & Publishing Tools
- Collaboration with Product
- Collaboration with Design
- Collaboration with Marketing
Websites
Hobbies and Interests
- Solo Travel
- Reading
- Exploring Content Trends
Languages
- Hindi (Native)
- English (Proficient)
- Punjabi (Beginner)
Timeline
Senior Growth Manager
JioHotstar (Merged Platform), JioStar
02.2025 - Current
Senior Manager - Product Marketing
JioCinema
04.2024 - 01.2025
Content Manager
JioCinema
12.2021 - 03.2024
Assistant Content Manager
SonyLIV
04.2020 - 07.2021
Assistant Content Manager
Voot
09.2015 - 08.2019
Assistant Content Manager
Colors TV Website
05.2012 - 08.2015
Correspondent
Mumbai Mirror Online
11.2010 - 04.2012
Bachelor of Mass Media - Journalism
Higher School Certificate - Commerce
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